These are my slides with some notes added from the Sandyford Business forum event which took place on Thursday 9th May. I hope you find them useful. Gary

1. COMMENT: HireUp is an Employee Referral Solution
focusing on driving higher levels of employee engagement
leading to more job vacancies being shared via employees
with their network of contacts, increasing the number of
quality candidates and speeding up the hiring process,
while lowering recruitment costs.

2. 2
Overview
• Look at the employment market
• Cost of recruitment
• Audience
• 5 ways to fill positions quicker

3. 3
HARVARD BUSINESS REVIEW
Recruiter.com
COMMENT:
Whilst we constantly hear about
a shortage of talent, it should be
noted that it’s not in all sectors
or all job types.

4. The seismic shifts to marketing caused by mobile
4
1. Attracting & hiring Talent
2. Retaining top talent
COMMENT: According to this Ibec HR survey. Attracting and
retaining talent are the top 2 priorities for HR depts and have
been for the last 5 years.

5. 5
Unemployment rate in member states
of the European Union in January 2019
COMMENT: Whilst we may have seen a shortage
of talent, elsewhere in Europe there’s even more
pressure to find talent

6. 6
Hiring costs
• Develop the job description and ad
• Advertising - Indeed, Irishjobs, LinkedIn
• Agency?
• Sifting through CV’s to draw up a short list
• Interviews
• Job offer and admin
Average cost of
Hiring a new
employee is 18%
of their first years
salary.
Staffing Industry Analyst
COMMENT: The cost of hiring continues
to rise. Before looking to hire in talent,
consider if you have employees who can
be retrained/upskilled

7. 7
Cost of NOT filling a position
COMMENT: If you want to speed up line
managers into taking interviews with
candidates, highlight the costs of NOT
filling a position.

8. 8
COMMENT: The changing face of your
audience. Millennials now make up the
largest proportion of the workforce.

9. The seismic shifts to marketing caused by mobile
9
Millennials Gen Z Gen X
Tech Natives
Age: 23-39
Mobile first
Tech Dependents
Age: 3-22
Mobile Only
Tech Immigrants
Age: 40-57
Mobile adoption
COMMENT: Think about where your target audience/potential
candidates are spending their time. The average adult spends
there and half hours on their mobiles.

10. The mobile mind shift:
The expectation that any desired information or
service is available, on any appropriate device, in
context, at a person’s moment of need.
Josh Bernoff & Melissa Parrish HBR
COMMENT: Candidates now expect to access
information whenever, wherever and
however they like.

11. The altered expectations of consumers are set by
best in class experiences.
(Not by you or your competitors)
COMMENT: Part of the challenge for companies is that
you are competing against expectations for digital
engagement set by someone else. But you can learn
from how they communicate with their customers. How
simple and intuitive is their interactions.

12. Go SoMo
Social & Mobile
Career website
Video of roles/office
Online assessment tools
Video interviewing
Social media
COMMENT: Focus on social and mobile first.
Make sure your providing bitesize chunks of
information. Quick and easy for candidates
to engage with.

13. 13
In the US. Nearly 70% of all applications on
Indeed.com are via mobile Indeed.com
COMMENT: Don’t think you need to be
providing a mobile candidate experience?
This stat shows how prevalent mobile
among candidates is.

14. 14
5 ways to fill positions quicker
1. Upskill your current employees
2. Look at silver medalists
3. Referrals
5. Marcomms - SoMo
4. Alumni / Boomerang

15. “It is not the strongest of the species that
survives, nor the most intelligent, but the
one most responsive to change.
CHARLES DARWIN

16. 16
gary.berney@hireuponline.com
/garyberney
M: 083 345 5272
COMMENT: If you’d like to see a demo of HireUp’s award winning referral app, please contact Gary.