How to build an innovation culture, powered by diversity

1. How To Build an Innovation Culture
Powered by Diversity
Malin Lidén, Vice President, SAP SE

2. @MalinJessica
IN COMPLEX ENVIRONMENTS,
COMMUNITIES WIN OVER
FORMAL STUCTURES
CONGRATULATIONS ON BEING PART OF A SPECIAL
COMMUNITY

3. @MalinJessica@MalinJessica
INNOVATION IS NOT OPTIONAL
@MalinJessica

4. @MalinJessica
INNOVATION IS THE ART OF CRAZINESS
“If you don´t give up, you still have a
chance. Giving up is the greatest failure”
Jack Ma, Chairman of Alibaba Group

5. VP OF INNOVATION
THE DREAM JOB?
@MalinJessica
MY STORY

6. @MalinJessica
INNOVATION IS AN UPHILL BATTLE

7. © 2019 SAP SE or an SAP affiliate company. All rights reserved. 7Public
WHAT DID I LEARN?
@MalinJessica
KEY SUCCESS FACTORS
BUILDING AN INNOVATION CULTURE

8. © 2019 SAP SE or an SAP affiliate company. All rights reserved. 8Public
INNOVATION CULTURE: CONFIDENCE AND COURAGE
@MalinJessica
• DON´T COMPARE YOURSELF TO OTHERS
• CELEBRATE UNIQUENESS
• BE PREPARED TO FAIL AS PART OF THE JOURNEY
• BE PREPARED TO FEEL STUPID
• EMBRACE CRAZINESS
• TAKE RAISED EYEBROWS AS A COMPLIMENT
• DARE TO BE BORED

9. © 2019 SAP SE or an SAP affiliate company. All rights reserved. 9Public
INNOVATION CULTURE: PATIENCE AND DRIVE FOR
RESULTS
@MalinJessica
• PORTFOLIO MANAGE
• SELL RESULTS
• SET THE STAGE FOR THE BIG WIN

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INNOVATION CULTURE: OPEN MIND AND EMPATHY
@MalinJessica
• KNOW YOUR AUDIENCE
• UNDERSTAND WHAT MOTIVATES YOUR TEAM
• THINK BIG
• DREAM FIRST, THEN THINK ABOUT EXECUTION
• FOCUS ON POSSIBILITIES, NOT OBSTACLES
• DON´T BRAINSTORM

11. © 2019 SAP SE or an SAP affiliate company. All rights reserved. 11Public
WHAT DOES DIVERSITY HAVE TO DO WITH INNOVATION?
EVERYTHING!
@MalinJessica
SUPPORTING INNOVATION = SUPPORTING DIVERSITY
SUPPORTING DIVERSITY = SUPPORTING INNOVATION
• Diverse teams are more innovative
• Innovation culture helps embrace diversity
Employees at diverse
companies are 45% likelier
to report that their firm’s
market share grew over the
previous year and 70%
likelier to report that the firm
captured a new market.
Source: HBR

12. © 2019 SAP SE or an SAP affiliate company. All rights reserved. 12Public
• ONE FOR ALL, ALL FOR ONE
• STRONG PEOPLE WHO DON´T PUSH OTHERS DOWN, BUT LIFT THEM UP
• PEOPLE WHO TELL OTHERS WHAT THEY CAN, NOT WHAT THEY CAN´T DO
• CURIOSITY AND CONTINOUS LEARNING
• BLURING LINES - INCLUSION
• CELEBRATION OF SUCCESS
@MalinJessica
WHAT DOES AN INNOVATION CULTURE LOOK LIKE?

13. © 2019 SAP SE or an SAP affiliate company. All rights reserved. 13Public
SAP COMMUNITY = POLE POSITION FOR INNOVATION
• EXCELLENCE
• TOLERANCE
• INCLUSION
• LEARNING
• SUPPORT
• PLAYFULNESS (CRAZINESS)
BUT WE DO NEED MORE DIVERSITY!
@MalinJessica

14. © 2019 SAP SE or an SAP affiliate company. All rights reserved. 14Public
@MalinJessica
ASK
BE A CHANGE AGENT
LEVERAGE YOUR NETWORK
ACTIVELY LOOK FOR DIVERSITY
CANDIDATES
GO THE EXTRA MILE TO MAKE THOSE
WHO ARE DIFFERENT FEEL WELCOME
@MalinJessica

15. © 2019 SAP SE or an SAP affiliate company. All rights reserved.
Thank you
Contact information:
malin.liden@sap.com
@MalinJessica
Picture by Martin Lang