SYSW Panel Picker

1. CONNECTING TO THE NEXT GENERATION
Why it matters: “Young people only want cool technology” is a
widely-held sentiment, but a deeper exploration of Gen Y and Z’s
desires and needs reveals a search for ways to meaningfully
impact the world in this era of global citizenship and real-time
social media presence.

2. These people no more represent Baby Boomers Than these represent Generation X
THE PROBLEM WITH GENERATIONAL STEREOTYPING…

3. Glastonbury 2017
… IS THAT VALUES AND BELIEFS TRANSCEND BIRTH COHORTS

4. WE HAVE ALL SHARED TUMULTUOUS MOMENTS AND DEVELOPMENTS

5. “This generation is facing difficulties like none
before it”
HOW WE TARGET GENERATION <INSERT HERE>, ANONYMOUS
AUDIENCE STRATEGY
AND YET WE STILL HEAR THINGS LIKE THIS…

6. …DESPITE THE UNPRECEDENTED LEVELS OF INFORMATION AVAILABLE

7. SO OUR INSIGHTS SHOULD BE EXISTENTIAL, NOT UNIVERSAL
1) It’s not just Gen Y & Z who grew up with and want shiny tech
2) What are the things that animate us as global citizens?
3) Echo chambers or networks exist, but are topic specific