Presented at Product Camp Silicon Valley on April 23, 2016 by Mira Wooten of 280 Group.

1. TOP 10 TIPS FOR ROCKIN’
YOUR LINKEDIN PROFILE

2. .
Mira Wooten
280 Group Overview

3. We help companies and
individuals do GREAT Product
Management and Product
Marketing using our Optimal
Product Process™ framework.
Mission
280 Group Overview

4. } Training
} Certifications
} Templates
} Books
} Coaching
Individuals: Solutions for Every
Career Phase
280 Group Overview

5. LinkedIn Coach and Trainer
http://www.linkedin.com/in/sandraaclark
25 years experience at the
University of California Extension
providing training to
Silicon Valley Businesses
Currently provides LinkedIn training
and coaching services to companies
and individuals and has taught and
coached hundreds of people
Sandra Clark

6. About LinkedIn Mentoring
Coaching for busy professionals who
understand they need to have a polished
online presence but don’t have the time
to figure it out alone

7. Rate Your Profile
1-Low, 5-High

8. Your LinkedIn Presence
Why you should care1.
Make a great impression2.
Formula for Your LinkedIn success3.

9. Don’t Do It!
No LinkedIn profile at all

10. Why Should You Care?
Potential
clients/co-
workers will
check you out
Potential
employees
will check
you out
Potential
Job leads
Build
relationships

11. By the numbers
400M users
world wide

12. By the numbers
107M in the US

13. By the numbers
2 new users per second

14. By the numbers
40% log in daily

15. Tip #1
Profile Picture

16. What is a good photo?

17. Make sure the photo fits

18. Formula for LinkedIn Success
Maximum
visibility &
high SEO
ranking

19. People Want To Connect With

20. You have control

21. Components
of a
Profile
Photo
Professional
Headline
Summary
Job
History
Education
Skills
Groups
Connections!

22. Your tag line quickly identifies your area(s) of
expertise (3-5 seconds!)
Tip #2 Edit profile headline

23. Tip #3 Profile Page - Summary
Anatomy of an Summary
√ Introduction and Elevator Pitch
√ Results you deliver
√ Your call to action
√ Contact information
Amazi
ng

24. Tip #4 Your Job History
Key words
A sentence or two and several bullets
Quantifiable deliverables

25. Tip #5 Active Words

26. Tip #6 Get Specific

27. Tip #7 Highlight leadership

28. Tip #8 Use Data

29. LinkedIn Connections
>500
The size of your network matters:
<100
5%
95%

30. Tip #9 Grow your network - Groups

31. Tip #10 Grow your network-
Interests

32. Bonus – Flaunt Your Differences

33. Download Your Copy At: http://280.gr/challenges-pm
What are your challenges?
- Most comprehensive PM survey
every conducted
- 850 PM professionals
- Compare your team and
company to others

34. Opportunities
Receive a free LinkedIn checklist
Complimentary 30 minute Discovery Session
http://linkedinmentoring.com/

35. Are there any…