Insights about how to anticipate the after covid 19

SynapsesQuali – April 2020 1
ANTICIPATE THE “AFTER COVID 19”
& BE PREPARED

APPROACH
Interviews & brainstorming
with experts & professionals
in Psychology, Sociology,
Economy, Healthcare
Web services, Public &
Private sectors
“Rule of the game” =
Consider the 2 hypothetic
scenarios as possible after
covid-19
and define together the
consequences for human
beings and expected
attitude – initiatives from
brands and companies

Future will be probably a mix of both
scenarios but it helps for this
brainstorming to work with extreme
caricatures

4
SynapsesQuali – April 2020
The 2 “hypothetic ” Scenarios as
possible after Covid-19, deliberately
extreme versions Scenario 2 = Positive rupture - disruption
Positive energy & Renewal
Scenario 1 = Negative spiral
Depressed & Withdrawn

5
Summary of hypothetical scenario presented to experts
Global recession
Lack of global investment plans
EU more divided than ever
Limited purchase power
Nationalism,
Populism,
“our people first”,
“our community first”
Mistrust, fears,
communitarianism
Social tensions
Withdrawn & Austerity
control of individual freedom
Closing of frontiers

6
 Continue what was done during confinement:
more purchases online, more homeworking,
entertaining at home, more In home
decoration, more gardening…
 Looking more for national/regional
products/services
 More mobile payments
 Looking for products – food –medication -
techniques reinforcing immunity/protection
against new virus
 Testing/Control of body immunity
 Low cost / hard discount / small formats ++
 More addictions
We will do more….
 Less purchases in big commercial centers
 Less purchases of products “made in China” or
with more guarantees of security/hygiene/EU
certified
 Less travels abroad
 Sale of second home in EU Southern countries
highly impacted by Covid 19, seen as not safe:
Spain, Italy, France,…
 Possible decrease of Export (protectionism >>)
We will do less…

7
 Ecommerce but paying more attention to
production / origin & Delivery services
 Travel / leisure focused on local activities
 Small retail, local stores
 Hygiene – Cleaning –health protection
 Healthcare, Food, Paramedical, Sport, especially
if focused on immunity reinforcement
 Web conf technologies, IT at home (printers)
 Home decoration, gardening, cooking, home
trainer, well being at home
 Essential sectors like food, health, home &
personal care.
 Discount stores, Private labels or small formats
 Consumer credit, short term credit
Winning sectors ...
 Non essential sectors (clothing, leisure,…)
 Real estate (private, commercial,
enterprise,…)
 Travel industry focused on people transport
abroad
 Decline of luxury goods & premium brands at
least those addressed previously to middle
class. Maybe “mini” formats
 Decline of “Exotic” as main selling argument
(travels, furniture, culture, origin…)
The losers…

8
Depressed & WithdrawnAfter corona =
Main symptoms - Signals
Anxious & depressive
Paranoid
Burn-out
Mysticism
Insecure
Mistrust

9
 Define its role in society, be virtuous, engaged
 Corporate Social Responsibility >>
 Demonstrate empathy for economic problems of populations : adapt price
positioning, real discounts, smaller formats, fair credit formulas
 Pay more attention and reassure about origin of components/ingredients
used in production, assembly of components,…
 Back to local, short circuits, Fresh ++ but more as health control
 Immunity reinforcement/support
 Guarantees of hygiene control
 Adapt communication (respecting hygiene, distance control,…)
 Web services, In home delivery >>
Needs related to brands –
external companies
Social engagement,
fairness and
meaningful
Expectations from brands –
external companies

10
 Empathy
 Listening
 Proactive help
 Don’t minimize
 Let express emotions & questions
 Some authority, assertiveness, fairness
 Maintain security / hygiene/ socials distant rules
 Secured IT homeworking, flexi-time organization
 Detect signals of exhaustion and adapt workload, working hours,
shift of team , tem workers
 Rational & scientific proofs
 Protection in case of difficulties
Needs at work
“Parental figure”
Sense of responsibility
with empathy
Expectations at work

11
Scenario 2 = positive rupture - disruption
Summary of hypothetical scenario presented to experts
Restart of global
economy
One single EU
with common social, health,
security, labor program
Major investment plans
Encourage new economy with
more sharing system
More cooperation between
private/public & between regions
Path change in politics and society
New values like share, respect of people and
of environment, collaboration/partnership
Real belief in urgent need to RESPECT
climate, environment, people, health,
different generations
Enjoy life to fullest while
respecting others and own health
Role of public sectors ++:
healthcare, education, security, public
transport, cleanliness

12
 Back to pleasure in groups: parties,
barbecues, social events, celebrations
 Enjoy of outdoor activities, nature, bicycle
and more attentive to respect of environment
 Protect / engage / involve seniors. More
cross- generational activities
 Local, fresh, bio = ++ but more as civic act
 Initiatives centered on solidarity, share,
collaboration
 Ecology experienced as I and we are part of
system and we have to care of it at our level.
We will do more….
 Less pure individualistic mindset
 Less time on web, less contacts via social
networks or app and more real human being
contacts
 Less carefree attitude about climate changes,
environment,… and more conscious of
impact of personal choices/decisions:
mobility, travel destinations, travel mean,
consumption, leisure…
 Less competitive mindset
We will do less…

13
 Back to things we missed: restaurants, travels,
cultural events, social events,… but aligned with
new social & eco friendly values
 Collaborative platforms
 Part of Healthcare sector being sponsored (1st
line - emergency – nurses)
 Part of academic and research world being
sponsored if aligned with eco-friendliness,
climate, local production,…
 Products and services reinforcing real social
contacts
 Sharing economy ++
 Soft mobility : bicycle, feet
Winning sectors ...
 Heavily polluting sectors: chemicals, truck
transport, intensive farming, intensive
livestock,…
 Probably companies who have relocate whole
production abroad
 Maybe those who have done nothing to help
during the crisis…
 Companies / sectors stimulating automation
instead of sharing work/time between people
 Sectors or at least attitudes in opposition with
share – solidarity like extreme individual
luxury (clothing, cars, jewelry, real estate…)
The losers…

14
After Corona =
Symptoms - Signals
Making connections
Total rupture
Reinventing ourselves
Resilience
Energized
Responsible enjoyment

15
 Activate the “new” values : respect, share, collaboration,
solidarity, local, durability…
 Positivism but linked to positive action : how to be useful to
others, to community,… ?
 Stimulate authentic social contacts
 Mutual aid: company – employees – customers
 Hedonism but still responsible
 Contribute to social – community effort
 Partnerships >>: public & private, academic world & industry
Needs related to Brands –
external Companies
“Catalyst”
Expectations from brands –
external companies

16
 Encourage
 Dynamism & Positive energy
 Empowerment
 Humanity
 Social
 How to be useful
 Stimulate creativity – collaboration – exchange
 Learn from past errors
 Cross competences – departments – countries
 While respect for local
 Canalize energy
 Control of excessive behaviors
 Ensure tolerance for other ways of behaving & thinking
Needs at work
“be Catalyst of
positive change”
Expectations at work

Both ways of behaving, thinking and their respective needs will be probably present
among your customers,
your employees,
your stakeholders
Including those coming back to their routines and “doing as usual”
We can help you to:
Translate these changes in your own sector – activity
To train your management about how detect these signals – behaviors
And how to adopt the right attitude

But above all,
ideally don’t wait the after
covid-19
Act from now
With initiatives aligned with
current needs
Especially if you are in - or -
close the “essential” sectors

 Answer to anxiety, stress, mistrust
 Demonstrate goodwill for your customers,
your employees, stakeholders
 Organize fundraising for the current heroes
 Facilitate remote working with guarantees
of web security, confidentiality and control
 Promote distance education / training
 Participate actively to health emergency :
personal, products, logistics,…
 Share skills and means for the most impacted
sectors (health but also cultural, education,
catering, event, travel & leisure…)
 Develop partnerships, with academic world,
public/private, with startups
 Provide help for seniors

If you have questions,
want to know more about it
wish to brainstorm
don’t hesitate to contact us

Insights about how to anticipate the after covid 19

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Insights about how to anticipate the after covid 19