With a LoveWaves crowdpromotion campaign, you become better known in social networks by planting one tree with every Euro of your ad budget.

1. Want to give
your advertising
a purpose?
Now you can!
With a LoveWaves
crowdpromotion campaign,
you become better known in social networks
by planting one tree with every Euro
of your ad budget.
Crowdpromotion for good causes

2. LoveWaves is your crowd-powered social impact marketing solution
LoveWaves allows your company to benefit more from doing good than from doing traditional
advertising. With a LoveWaves campaign, you can plant a tree with every Euro of your ad budget
and let your supporters spread the word about it in their social networks.

3. Crowdpromotion is like crowdfunding but supporters
use their social network reach instead of money
Your LoveWaves campaign is similar to a crowdfunding campaign,
but here your supporters help with their number of friends in social networks.
They share your campaign image with them, creating attention for you like ads would do.

4. With crowdpromotion, everybody wins
If they reach the number of friends you demand until your deadline, you transfer your
campaign deposit to your selected charity, NGO etc. This way, everybody benefits:
companies solve global problems and get a viral social impact marketing solution,
supporters help with a few clicks and charities get more corporate money, easily.

5. v
Companies
invest their ad budgets in good causes
and get better known in the social
networks of their supporters.
receive more corporate money
to solve global problems faster.
ensure the campaign success
by sharing the campaign image
in their social networks.
Supporters
Charities
With LoveWaves, companies and consumers
team up and help together to the benefit of all

6. With 2.5% of the global yearly ad spending, we can plant just the
amount of trees that is lost every year. This is one of our goals.
Companies spend
573 billion USD
for advertising annually.
https://www.emarketer.com/Article/
Worldwide-Ad-Spending-Growth-
Revised-Downward/1013858
We’re losing
18.7 million acres
of forests annually,
equivalent to
27 soccer fields
every minute.
https://www.worldwildlife.org/threats/
deforestation
It costs
1€
to plant a tree.
https://www.plant-for-the-planet.org

7. The common goal: do more good, easily
The current results of the growing global movement for “ethical crowdpromotion”
are constantly updated on the LoveWaves homepage:

8. Your benefits
Plus
Be part of the global
LoveWaves movement
Activate your customers
Make it easy for supporters
Get measurable results
Plant a tree with every Euro of your ad budget
and get better known doing so in social networks.
Reach new audiences
Be ahead
of your competition
Improve your image
Attract new talent

9. v
Spark the power of the people!
Be part of the global
LoveWaves movement
of engaged, innovative
companies and people.
Activate your customers,
employers, fans und followers
by joining you to make the world
a better place together faster.
Your supporters help you
with only two clicks
to reach the campaign goal.
7 out of 10 people
would take an online action
to trigger a donation.
Source: 2017 Cone Gen Z CSR Study: How to Speak Z
http://www.conecomm.com/research-blog/2017-genz-csr-study

10. v
Go viral as a socially engaged business!
Reach new audiences,
especially among friends and followers of your
supporters on Facebook, Twitter and Tumblr.
Improve your image
and increase customer loyalty and sales.
Be ahead of your competition
by doing good with your ad budget.
Attract new talent 9 out of 10 people
would switch brands to one that
is associated with a good cause,
given similar price and quality.
Source: 2017 Cone Gen Z CSR Study: How to Speak Z
http://www.conecomm.com/research-blog/2017-genz-csr-study

11. Your campaign page shows the success in real time
and who supported the campaign and shared it with how many friends and followers.
Get measurable, transparent results

12. 99€
Starting fee
100%
of your deposit
go to WeForest
10%
of the deposit sum
go to LoveWaves
as a success fee
Use our transparent, risk-free & flexible pricing
Only if your campaign was successful, you pay your campaign deposit
directly to the organization and a 10% success fee on top to LoveWaves.
LoveWaves is a social business.
We generate 10 times more money
for social good than we take fees.
If the campaign was successfulFor each campaign
Special offer
for the first 3 pilot customers:
No starting fee
and no success fee -
and as usual, you pay the
deposit only if the campaign
was successful!!

13. Deposit sum:
1.000 Euro
Cause:
plant 1.000 trees
Goal:
50.000
friends & followers
Deposit sum:
10.000 Euro
Cause:
plant 10.000 trees
Goal:
500.000
friends & followers
The sky is the limit! ;)
Deposit sume:
20.000 Euro
Cause:
plant 20.000 trees
Goal:
1.000.000
friends & followers
S M L
XL
100% Performance & Impact Pricing
You can define the deposit sum, cause and goal for each campaign as you wish.
Here are three examples:

14. 1
This is how it works
Set up your campaign
in a few minutes
2
Share your
campaign
3
Supporters connect
their networks
4
Supporters share the
campaign image
5
Campaign is
successful
6
Organization
sends updates

15. 1
1
2
5
Campaign message
Team image Start &
end date
Target reach
Deposit
& cause
4
3
Define your campaign goal and time frame, i.e. you transfer 5000€ to WeForest,
if your campaign image was shared in 4 weeks with 100.000 friends and followers.
Set up your campaign in a few minutes

16. 2 At the campaign start date you share the campaign page with your customers, employees,
fans and the LoveWaves community. To support the campaign, they click the red button to
share it with their friends & followers.
Share your campaign

17. Your supporters once
connect their networks
with LoveWaves.
This way, LoveWaves obtains the supporter’s number of friends
and followers and can add it to the target reach of every
supported campaign.
3
total:
500 friends & follower
Connect your networks
Supporters connect their networks

18. LoveWaves supports simultaneous sharing to Facebook, Twitter and Tumblr.
With just one click on the “Share & make a LoveWave”-button, the supporter
can share the campaign image into all his connected networks at once,
helping you to reach your campaign goal faster.
4
Supporters share the campaign image

19. 5 The campaign is successful if it was shared with the desired number of friends and
followers until its end date. Then you transfer the predefined amount directly to WeForest.
They will let us know when they have received it so that we can update the public
campaign status from “amount requested” to “amount paid”.
05/15/2018: Amount requested
Campaign is successful

20. 6 WeForest sends us updates on how they used the received funds.
We will share the infomation with you and our community of supporters and donors.
Organization sends updates

21. v
It’s time for new ideas!
Start your LoveWaves campaign!
Please contact us
to discuss further details.
Find more information on
www.lovewav.es
Oliver Schneider
Weserstr. 21, 12045 Berlin, Germany
oliver.schneider@lovewav.es
0049 +177 40 17 319
Markus Schneider (on the right)
Puccinistr.17, 66119 Saarbrücken, Germany
markus.schneider@lovewav.es
0049 +152 32 03 58 53 Crowdpromotion for good causes