The Unspoken Reality Campaign Let's Journey Together A social innovation project that addresses depression and how we as a community can overcome it. We designed a campaign concept that addresses depression through an interactive and friendly approach that can be implemented by organisations/governments.

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Mindfulness
Social Innovation Project 2019
Sharlene Teo Song Ling (P1714287)
Chan Tse Ee (P1745461)
Jovin Ng Jing Heng (P1637339)
Timothy Tan Jia Jun (P1637946)

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Our Problem Statement
How can we raise the awareness of the
general public about depression and
help the depressed people get out of
depression?

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Insights
“it is very scary and sad as I do
not want them to do silly things
but at the same time, I do not
know to help them to make
them feel better”
“Some people may not be
able to relate and thus think
that they are just sad people
who are overthinking at the
smallest”
“They are very fragile
mentally”
“Communicating with them
maybe a little difficult as they
will have very extreme
views”
“Depressed people usually do
not open up about their feelings
as its not a glamorous thing and
are afraid that people might label
them and their situations get
worse”
“Yes, media portrays
depression wrongly. Like
a lot”
“Even if there is a hard
time to connect we can
help them by being at
their side”
“A good relationship
helps in depression.
Whether if it's relationship
with friends or relationship
with family. It's very
powerful.”
“I feel like there is a gap
between our mindset
which makes to hard for
me to relate”

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PERSONA

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SOLUTION
Concept Sketch &
Prototype

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CONCEPT
SKETCH

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CONCEPT SKETCH
Create a phone
application
Door Gifts
Campaign
Walkthrough
Food
AdvertisementCounselling Booths

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CONCEPT SKETCH
Create a phone
application
Door Gifts
Campaign
Walkthrough
Food
AdvertisementCounselling Booths

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SOCIAL
CAMPAIGN
NGEE ANN CITY
10AM -10PM
14 FEBURARY 2019

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Pablo Winter

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EXPRESSION OF
ART
Painting, Music, Colour Therapy, Images
Join us to express yourself using art

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My Works
About the project
EXPRESSION OF ART

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E XPRESSION OF ART

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CONCEPT SKETCH
Create a phone
application
Door Gifts
Campaign
Walkthrough
Food
AdvertisementCounselling Booths

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FOOD
We’re
fundraising by
selling berries,
chocolate,
green tea which
scientifically
proven to help
depression

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CONCEPT SKETCH
Create a phone
application
Door Gifts
Campaign
Walkthrough
Food
AdvertisementCounselling Booths

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Door Gift
Tote bag, Water, Tissue, Notebook
In order to receive the door gift , visitors
must download the application and follow
the Instagram @theunspokenrealitypage
@theunspokenreality

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CONCEPT SKETCH
Create a phone
application
Door Gifts
Campaign
Walkthrough
Food
AdvertisementCounselling Booths

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Walk in
Counselling
Need Help? Talk to any of our trained
counsellors.
Feel free to walk in with our dedicated team of
counsellors who are ready to listen and
understand

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CONCEPT SKETCH
Create a phone
application
Door Gifts
Campaign
Walkthrough
Food
AdvertisementCounselling Booths

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Advertisement
Posters and Banners
Get the latest updates from our
Instagram page
Visit our FAQ section to clarify
their doubts
@theunspokenreality

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CONCEPT SKETCH
Create a phone
application
Door Gifts
Campaign
Walkthrough
Food
AdvertisementCounselling Booths

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PROTOTYPE

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App Prototype
Download and try our app today
Scan
Me

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Chloe was arguing with her
sister due to some
miscommunications and
she was unable to relate to
her sister. She then realizes
that her sister was suffering
from depression and she
was too shocked and had
no idea on how to comfort
and reach out to her.
Beginning End
Chloe and her sister and
connect through advices
from the counsellor in
the campaign and the
help of the community in
the app.
Chloe decided that she wanted
to help her sister and seek the
internet for help. She stumbled
upon a advertisement of The
Unspoken Reality through
Instagram holding a campaign.
Chloe started to show
interest in the campaign
and she followed the
Instagram page to get
more updates on the
upcoming event.
User Journey Map
First Contact
Resources
Subscribe
First Use
Ongoing UseChloe decided to head over
to the campaign to seek help
from the counsellors. She
attend the counselling booth
and talked to the counsellor
about her sister. The
counsellor did give her some
useful advices and
suggested her to download
the app. Chloe learned to
use the app in the campaign.
By applying what she
learned at the campaign,
Chloe is now more
conscious with her
words when
communicating with her
sister as she may be
sensitive. As she talks
more with her sister,
their relationship
became better.
Chloe started using the
app more frequently
and invites her sister to
use it too. She was able
to talk and reach out to
her sister better with
help from the
community within the
application.

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REFINEMENTSFEEDBACKS

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“I feel that depression is a 1 time
event and therefore I will use it
once in a while”
“I feel that at a certain point of time that I would be
well educated about depression and I may not want to
constantly read about this sensitive topic”
Even though it is a rare event, the app will
still be there for everyone. They can just
access it anytime if there is any events
occurring and do not have to keep checking
in on the app

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“What about those people who
are not tech savvy?”
During the campaign, we will have people
to teach the visitors on the navigation of
the app. User-friendly interface and
navigation built within the application.
“What about people who have
missed the events?”
For people who missed the event, they can
head over to our Instagram page
highlights
“Some people might not be
willing to share their depression
experiences since not everyone
are open minded.”
We do not force them to share their
stories. If some are okay with sharing their
experiences, it will be good for the event.
We always respect other people privacy
and will not force them.

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“What about those who are not
open minded but still required
help?”
We will install a chat box
function in the app for
anonymous counselling. We will
also be adding the suicide
hotline.
“The door gifts are not
attractive”
We will be adding a lucky draw
and giveaway prizes. We’ll add
more free gifts for the door gifts
depending on our sponsors.

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Group
Reflection
What are the team’s
thoughts on the rewards
and challenges of
doing something
meaningful for society?

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Choosing a suitable topic
Understand and empathise depression
Interview with the end users
What are the team’s thoughts on the
rewards and challenges of
doing something meaningful for society?

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Thank You