Diversity & Inclusion - Adriana Kevill

Diversity & Inclusion
From Two Perspectives:
Employer and Job Seeker
Adriana Kevill
@AdrianaK #SRSCAdrianaKevill.com

Meet Candidate X
Social Communication
Advertising | Business
Bachelor of Arts
Various Localization Roles
Graduated with Distinction
Marketing Certificate
Project Management
Blue Belt Certificate
Masters Program
Internet Marketing
Expert Project Manager
Experience in Numerous
Industries
Various
Marketing Roles
Director of Marketing
Production Manager
13 Years
Head of Marketing
@AdrianaK | AdrianaKevill.com | #SRSC

LinkedIn
Recoomendations
Candidate X is a highly intelligent and capable
marketer. Big-picture thinker with big ideas! I learned
a lot while working with and for Candidate X, and
really enjoyed our time together. X is not afraid to
challenge or be challenged, and collaboration is key. I
would definitely recommend X to any company
looking to make an impact with their marketing
strategies!

● Woman
● Latinx
● Over 50
● With a ‘disfavorable’ accent

Not a Pretty Picture

Meet Adriana Kevill
Social Communication
Advertising | Business
Bachelor of Arts
Project Manager
Graduated with Distinction
Marketing Certificate
Project Management
Blue Belt Certificate
Masters Program
Internet Marketing
Sr. Project Manager
Sr. Project Manager
Various
Marketing Roles
Head of Marketing
Director of Marketing
Production Manager
13 Years
COVID-19

@AdrianaK @KRTweet #TalentConnect
“Companies that have more diverse
management teams have 19% higher
revenue.”
Source: Boston Consulting Group (BCG)
“Inclusive companies are 1.7 times more likely
to be innovation leaders in their market.”
Source: Josh Bersin research
“Racially and ethnically diverse
companies outperform industry
norms by 35%”
Source: McKinsey

Should We Be Talking
D&I When Businesses
Are Struggling with
COVID-19?

JOB SEEKER
HELPED WITH D&I INITIATIVES

About This Session
● Food for Thought
● Actionable Ideas
● Discussion on Social Justice
● Solve Internal D&I Issues

Transparency

Do you know you have a problem?

Where You Are
@AdrianaK @KRTweet #TalentConnect@AdrianaK | AdrianaKevill.com | #SRSC

Where You Are

Don’t Have a Study?
Get It Done!
● Understand what you are starting with
○ Company
○ Department
○ Team
● Create goals
● Plan how to get there
● Be transparent internally and externally with all the above

What does your leadership
look like?

First Thing

21
Awareness &
Consideration
Leadership diversity goals
How you will get there

Career Site

23
Awareness &
Consideration

24
Awareness &
Consideration

25
Awareness &
Consideration
@AdrianaK | AdrianaKevill.com | #SRSC@AdrianaK | AdrianaKevill.com | #SRSC

Accessibility @AdrianaK | AdrianaKevill.com | #SRSC

Full Service Recruitment Advertising Agency
Source: Phenom People

1. Screen Reader Compatibility
2. Video Captions
3. Alt Tagging
4. Extended Time to Complete
Assessments
5. Color Contrast
6. Keyboard Accessibility
7. Adding ‘alt-txt’ to Your Digital Assets

Content

Site

Blogs

Videos

Podcasts

Social

If You Don’t Say Anything,
You Are Saying A Lot.

The Usual

Show, Don’t Tell

Comment as the Page
MS, PHD
What does a psychologist looks like? !
330+ Comments

Employee
Advocacy

If social media is going to be a public “face”
of organizations, and drive kinship with the
populace, we have to do more than rely
on a bunch of 20- 30 year-old White
people to do so.

Intention

Effective communication
is more about who you
are trying to reach than it
is about you.
TAKE RISKS! @AdrianaK | AdrianaKevill.com | #SRSC

Source: Universum Syndicated US Survey, Oct 2019- April 2020
The #1 driver of talent is...
• Inspiring Purpose
• High Future Earning
• Innovation
• Respect for its People

Source: Universum Syndicated US Survey, Oct 2019- April 2020
Is ‘High Future Earnings’ always
the best message?
● #1 overall and among all
Computer Science (CS) talent
● #6 among CS women
● #9 among Latina CS women
● #14 among engineering
women
● #5 among Black engineering
women
● #8 among humanities
students/talent
● #12 among people with
disabilities
● #15 among LGBTQ talent

Truly diverse and inclusive content – the kind
that resonates consciously and subconsciously
with your audience – requires far more than an
image. It requires thinking more deeply, from
your audience research to your team
structure, from your style guide to your user
experience.

Job Description

Job Description
✓ List of your company
diversity stats
✓ Actions you are taking
to be more diverse
✓ Affinity Groups
✓ Diversity awards

● Instead of Digital Native - spell out the skills you need
(familiarity with video games)
● Avoid Recent College Grad or Young
● Avoid Capping the Number of Years of Experience
Desired
● UK-Only: “X Years of Experience” Might be Age Bias
Job Description - Age

Job Description - Disability
Source: OnGig @AdrianaK | AdrianaKevill.com | #SRSC

Job Description
● LGBTQ Personal Pronouns
○ From His/Her to They/Their or You/Your
● From Maternity to Parental or Parenthood
● Job Titles
@AdrianaK | AdrianaKevill.com | #SRSCSource: OnGig

Job Description
Source: OnGig

Job Description
“veterans and/or their
spouses”
“veterans and their
partners”
Source: OnGig

Feminine Words Masculine Words Neutral Words
SUPPORT STRONG SOUND, EXCELLENT, SOLID
SHARE DRIVE INSPIRATION, DELIVER, GUIDE
RESPONSIBLE LEAD MANAGER, STEER, GROW
UNDERSTAND (ING) ANALYSIS STUDY, TEST, RESEARCH
TOGETHER ANALYTICAL SYSTEMATIC, THOROUGH, DATA
COMMITTED DRIVING RUNNING, MOTIVATING, STEERING
INTERPERSONAL INDIVIDUALS PEOPLE
FEEL PROVEN KNOWN, RELIABLE, TRUSTED
COLLABORATE WORKFORCE TEAMS, MEMBERS
CONNECT DECISIONS CHOICES, OUTCOMES, ACTIONS
Job Description - TOP 10
Source: OnGig

Job Description - Elitism
Source: OnGig

● Well defined EEO and Inclusivity statement
● Limit required skills
○ Add: “Still apply if you don’t qualify for all
requirements - your life experience is also important”
● Make it accessible
● Tell a story about learning
○ Make it sure they know expectation in 1, 3, 6, 12
months.
Job Description - Inclusive

The Greeting Card

This Happened to Me

My Experience
Source: OnGig

ERGs
Events
Training
Sourcing
Food For
Thought

ERGs
Events
Training
Sourcing
Food for
Thought
ERGs ✓ Scheduled chats
✓ Representation on big internal
decisions
✓ Newsletters

ERGs ✓ Scheduled chats
✓ Representation on big internal
decisions
✓ Newsletters
ERGs
Events
Training
Sourcing Food For
Thought
Events

Events
External & Internal
✓ Virtual Career fairs - avatars
✓ In person - representation
✓ Town Halls with current state and
Q&A
ERGs
Events
Fabric
Hiring
Training
Sourcing
Food for
Thought

Events
External & Internal
✓ Virtual Career fairs - avatars
✓ In person - representation
✓ Town Halls with current state and
Q&A
ERGs
Training
Sourcing Food For
Thought
Events

Training
ERGs
Events
Fabric
Hiring
Training
Sourcing
Food for
Thought
✓ Diversity vs. Empathy training
✓ Cater training for each sector
✓ Seminars on how to build a diverse
network
✓ Allyship
✓ Think Global
○ Find parallel in other countries

Sourcing
ERGs
Events
Fabric
Hiring
Training
Sourcing
Food for
Thought
✓ Diversity driven boolean searches
✓ Shopify hires those in the autism
spectrum for data team
✓ Facebook groups

Sourcing
ERGs
Events
Fabric
Hiring
Training
Sourcing
Food for
Thought
✓ Amazon ads based on
cultural/language interests
✓ Community fairs

Let’s Do This!

● Woman
● Latinx
● Over 50
● With a ‘disfavorable’ accent
Searches for...

D&I or COVID-19
economic recovery?

We are currently fighting 2 crisis,
one is economic (COVID-19) and
the other is social.
Victory depends on winning
BOTH.

Commit

STAY
INFORMED

You Have Options
Resources on
AdrianaKevill.com/srsc
Free LinkedIn Learning
Track

That’s All Folks! Questions?
@AdrianaK
AdrianaKevill.com/srsc
AdrianaKevill.com
LinkedIn.com/in/socialmediaprofessional

Diversity & Inclusion - Adriana Kevill

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Diversity & Inclusion - Adriana Kevill