2. Information doesn’t just travel
from author to audience …
it spreads all over the place,
and more or less instantly.
THE ART OF IMMERSION, FRANK ROSE
3. To be heard in this
landscape,
brands feel
pressure to be
everywhere,
all at once.
THE PROBLEM
4. ● DISTILL complex issues into
clear and resonant narratives
● STRENGTHEN and maintain
trust in brands
● NAVIGATE a highly politicized
information landscape
● DISTRIBUTE content across
the right platforms
● PROVE organizational impact
of communications efforts
At the same time,
communications
leaders are expected
to achieve more
than ever.
5. How can I create enduring value
for my audiences?
IT’S TIME TO ASK
6. The Atlantic has thrived by focusing
on what matters most to its audiences.
The Atlantic Crossword
Think pieces that
offer new perspective
Reporting that helps people
command complex topics
Products and platforms
that fit into people’s lives
7. At Atlantic 57, we draw
from The Atlantic’s latest
insights and best
practices to make
organizations essential to
their audiences.
OUR VALUE PROPOSITION