IJO Upgrade Your Facebook Marketing with These 3 Timely Tactics

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• How the Facebook Algorithm
works
• Three Ways To Maximize:
• The Social Selling Mindset
• Grab Attention, Create Action
• Build
Today You’ll Learn:

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I WILL be assigning
action items!
(Be sure to take notes.)

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About me….retail experience....and my passion for SM

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• Gift
• Home
• Furniture
• Jewelry
• Apparel & Shoes
• Pet
• Hardware
• Florists & Garden
Centers
• Crafts – Fabric &
Scrapbooking
Retailers in All Industries

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Retail Success!

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When it Comes to Facebook…

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Don’t be overly
promotional or
post “noise.”
1 like…
273,145 fans.

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Don’t Publish
Long Posts
90 Characters
or Less

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Don’t include too much text.
Keep it to 20% or less.

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Don’t post duplicate content.

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Do relate to
customers,
fill
emotional
wish lists.

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Do humanize your posts.

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Do use video.

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Facebook Live!

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Facebook Live!

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Facebook Live!
• Spent $100 to
promote
• “We ran out of
flowers!”
• 32 orders
• Just under $3K
in sales

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Answer these questions:
• What kind of content are you
publishing?
• Will it hurt or help you with
Facebook’s Algorithm?
• How can you increase exposure?
Action Item!

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#1: Have the Social
Selling Mindset (SSM)

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It doesn’t stop at social…

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Beard Brand = SSM

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Steps to Beard
Brand’s success:
• Tells a story
• Consistent brand
image throughout
• Engages with
customers
• Builds community
• Curates
• Consistency

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“I haven’t been this excited
since my husband and I
made out for the first time!”

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Answer these questions:
• Do you have the SSM?
• Does your staff?
• How can you get everyone
involved?
• Are you being human?
• Are you selling?
Action Item!

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#2: Grab Attention
and Create Action

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The content needs to relate to your
PERFECT Customer.

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Contests

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Contests

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Video: Facebook has over 4
billion daily video streams.

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Answer these questions:
• Look at your posts, are you
grabbing people’s attention?
• Standing out from noise?
• Creating action?
Action Item!

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#3: Build

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Consider sending your own email:
Free Option

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Free Option: In-store Signage

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Paid Option: Facebook Ads

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Target Warm
Leads:
• Email List
• Website
Visitors
• Likes

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The “Most
Recent” Ad

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• Embrace Facebook Ads
• Get trained
• Set up a Facebook Ad plan
• Be more strategic than
“boosting”
Action Item!

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Constantly Changing and
Evolving
vs.

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I can help – picture (but remove Social Edge)

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Empowering

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But what about my online lisDngs?

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It’s why Get Listed – add in GL
World logos from GL

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Get Listed

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$2500+ for SE
$1497 for GL
= $3997 Value

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• 15 Post Inspirations for Jewelers
• 10 Post Templates
• 15 Jeweler Quotes
• 13 Holiday and Sale Templates
• Quote Graphics
• BONUS VALUE: $594
Conference Bonus!

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Take acDon on your markeDng today slide with the bundle price and their
savings and their bonuses