Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
Tech Tuesday-Harness the Power of Effective Resource Planning with OnePlan’s ...
How to Ensure Maximum Success from Recurring Revenue Campaigns
1. How to Ensure Maximum
Success from Recurring
Revenue Campaigns:
Understand how to create and pitch the perfect Recurring
Revenue campaign to drive revenue and results.
Master Class
3. First things first…
Liz Huff
Director of Customer Success
at Upland Second Street
lhuff@uplandsoftware.com
Haley Lopez
Digital Sales Manager at
KYTV-TV
19. All Things Culinary
• Addition of a Weekly
Giveaway to drive database
• $50 Gift Card
KYTV-TV, Springfield, MO
20. All Things Culinary
• 6,889+ entries
• 1,800+ total opt-ins for KY3
KYTV-TV, Springfield, MO
21. All Things Culinary
• Restaurant Marketplace
had to extend hours to
accommodate new
business
• Featured weekly recipe/
products for additional
sales
KYTV-TV, Springfield, MO
22. All Things Culinary
• 12 Month Campaign
• $35,000 in Revenue
KYTV-TV, Springfield, MO
28. Ozarks Big Bite
• Weekly winner receives $50
gift card to featured
restaurant
KYTV-TV, Springfield, MO
29. Ozarks Big Bite
• 5,750+ entries
• 1,500+ total opt-ins for KY3
KYTV-TV, Springfield, MO
30. Ozarks Big Bite
• Lead-generation:
• How many times per week
do you eat meals at a
restaurant?
• What is your favorite type of
food?
KYTV-TV, Springfield, MO
31. Ozarks Big Bite
• 12 Month Campaign
• $35,000 in Revenue
KYTV-TV, Springfield, MO
39. Create a Prospect List
• Understand the traits of the right
sponsor
• Significant budget
• Value branding and lead gen
• Commitment to ongoing campaign
• Desire for community engagement
• Partnership with media company
40. Understand the Value Proposition
• “Ownership of program”
• Significant exposure
• Data collection
• Database growth
• Community engagement
• Partnership with media company
41. Pitch it
• Start with the value proposition
• Explain ALL the elements
advertiser will receive
• Explain the audience it will attract
47. Skinner’s Hometown Heroes
• Sponsored by Skinner’s Grocery
• Prize: $250 Skinner’s gift card to
winning hometown hero each
month
• Different lead-gen questions each
month
• $1,500 Revenue each month
• $18,000 Revenue
Longview News-Journal, Longview, TX
48. Chick-fil-A Monthly
Photo Contest
• Sponsored by Chick-fil-A
• Seasonally themed photo contest
each month
• Helping Chick-fil-A drive app
downloads with families & helping
keep their presence strong in the
• $24,000 Revenue
The Pilot, Southern Pines, NC
49. Incredible Kids Contest
• Sponsored by UT Health Austin
• Prize: different prizes each
month for winning kid
• Example: A day at the ballpark
for four
• $30,000 Revenue
Austin Monthly, Austin, TX