Generate Revenue NOW with 4 Ideas
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With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
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Generate Revenue NOW with 4 Ideas
- 1. 4 Ideas to Generate Revenue NOW & how to make it happen!
- 2. First things first… Julia Miller Customer Success Representative jmiller@uplandsoftware.com Matt Hummert Customer Success Manager mhummert@uplandsoftware.com
- 3. Do you have questions? Ask in the GoToWebinar Panel during the webinar, and we will answer them at the end!
- 5. Benefits
- 6. Benefits of Advertiser Showcases Show off multiple advertisers at once
- 7. Benefits of Advertiser Showcases More revenue than single- advertiser campaigns
- 8. Benefits of Advertiser Showcases Fits into special sections and special programming – Weddings, Home and Garden, etc.
- 9. Benefits of Advertiser Showcases Standalone program with BIG dollars or complements in person events
- 10. How to Sell
- 11. How to Sell Advertiser Showcases Robust, multimedia package that advertisers can buy into: Presence on the advertiser showcase AND their own sweeps landing page secondstreet.com/sales-one-sheets
- 12. How to Sell Advertiser Showcases Their own individual sweepstakes with personalized lead-gen and opt-ins
- 13. Case Studies
- 14. Hurricane Expo • In-person event turned into a virtual advertiser showcase • This showcase split local hurricane preparedness businesses into different groups • Such as Roofing, Insurance, and Electricians • Each sponsor was offered a chance to include a video of their services as well as run a sweepstakes with lead-generation questions • $39,750 revenue Sun Coast Media Group, Venice, FL
- 15. Baby Fair • Title sponsor: Lutheran Health Network • Had 15 webinars on different topics such as: • Pregnancy questions • Child’s challenging behavior • And more! • Each sweepstakes had an average of 90+ entries, & each sweepstakes had a $50 prize for entrants to enter to win • $21,000 revenue WMEE-FM, Fort Wayne, IN
- 16. Brackets
- 17. Benefits
- 18. Benefits of Brackets Repeat engagement & site traffic
- 19. Benefits of Brackets Multiple rounds of exposure for your advertiser
- 20. Benefits of Brackets Sell as an annual for bigger revenue commitment
- 21. How to Sell
- 22. How to Sell Brackets Sell as an annual campaign 6-12 brackets per year to a title sponsor
- 23. How to Sell Brackets Lead-gen for sponsors (& new lead-gen each month for an annual deal)
- 24. Case Studies
- 25. Music to My Beers Beer Bracketology • Promoted and incorporated into station’s podcast Music to My Beers • 97 said “Yes, I want to receive a monthly beer newsletter from Music to My Beers!” • 305 opt-ins for other station newsletters • Planning more brackets for other podcasts! WRBR-FM, South Bend, IN
- 26. #inUTAH Bracket Challenge • Sponsored by the Utah Governor’s Office of Economic Development • “Let’s do all we can to slow the spread of COVID-19, while we strengthen Utah’s economy by supporting locally owned businesses” • About 2,000 votes per bracket • $50,000 revenue KSFI-FM, Salt Lake City, UT
- 27. National Sweeps
- 28. National Sweepstakes in 2021 $6,600 Sweepstakes Car Payments For a Year $5,000 Sweepstakes Home Improvement Giveaway $1,500 Sweepstakes Staycation Giveaway $1,500 Sweepstakes Back-to-School Shopping Spree $15,000 Sweepstakes Rent or Mortgage for a Year $4,800 Sweepstakes Win Groceries for a Year
- 29. National Sweepstakes in 2021 $6,600 Sweepstakes Car Payments For a Year $5,000 Sweepstakes Home Improvement Giveaway $1,500 Sweepstakes Staycation Giveaway $1,500 Sweepstakes Back-to-School Shopping Spree $15,000 Sweepstakes Rent or Mortgage for a Year $4,800 Sweepstakes Win Groceries for a Year
- 30. Benefits
- 31. Benefits of National Sweeps You can choose your own theme!
- 32. Benefits of National Sweeps National prizes provided by Second Street
- 33. Benefits of National Sweeps Attract many participants with national prize & that gives more exposure to your local sponsor and local prize offerings
- 34. Benefits of National Sweeps Grow both your database and your advertiser’s database
- 35. Benefits of National Sweeps We provide many resources – easy and efficient for large teams AND small teams!
- 36. How to Sell
- 37. How to Sell National Sweeps Prospect the right advertisers for your theme
- 38. How to Sell National Sweeps Create a multimedia package that includes digital, core media, and email
- 39. How to Sell National Sweeps Be sure to include lead-gen and an opt-in for your advertiser in your multimedia package
- 40. Case Studies
- 41. The Great Auto Sweepstakes! • Sponsored by Keystone Auto Sales – great lead-gen for sponsor • 1,150+ entries • 85 new opt-ins • 119 said YES to “Are you currently in the market for a vehicle?” • $3,000 revenue Pocono Record, Stroudsburg, PA
- 42. Gary & Nelson’s $15,000 Year End Bonus • Sponsored by Liberty First Credit Union • 8,000 entries • 2,000+ NEW opt-ins for the KFGE database • 1,500 opt-ins for the Credit Union’s database • Generated leads for Credit Union: • 408 people said they would like to purchase a new car in 6 months • $15,000 revenue KFGE-FM, Lincoln, NE
- 44. 2 Types
- 45. 1. ‘Of the Month’ Campaign • Sponsorship model of revenue with big dollar monthly investment • Generate leads over time with a unique lead-gen question each month • Examples: • Baby of the Month • Athlete of the Month • Teacher of the Month • Hometown Heroes • Nurse of the Month
- 46. 2. Annual Buys with Lead-Generation Campaigns • Understand advertiser’s profit centers/sales cycles • Create custom advertiser campaigns based on those specific sales cycles • Generate qualified leads with each campaign & use HOT LEADS • Example HVAC Advertiser: • Q1 – Furnace Maintenance • Q2 – AC Service / Prep • Q3 – Energy Efficiency • Q4 – Furnace Service / Prep
- 47. Benefits
- 48. Benefits of Recurring Revenue NOT a one-off - much better for your advertisers AND better for you/your sellers
- 49. Benefits of Recurring Revenue BIG revenue on monthly billing cycle
- 50. Benefits of Recurring Revenue You can give advertiser unique lead-gen questions with each new month or new promotion – they can build customer profiles over time
- 51. How to Sell
- 52. How to Sell Recurring Revenue Prospect advertisers with bigger budgets
- 53. How to Sell Recurring Revenue Create a multimedia package that lasts 9-12 months secondstreet.com/sales-one-sheets
- 54. How to Sell Recurring Revenue Sell as an annual deal that hit your advertiser’s different sales cycles and profit centers throughout the year
- 55. Case Studies
- 56. Skinner’s Hometown Heroes • Sponsored by Skinner’s Grocery • Prize: $250 Skinner’s gift card to winning hometown hero each month • Different lead-gen questions each month • $1,500 Revenue each month • $18,000 Revenue Longview News-Journal, Longview, TX
- 57. Chick-fil-A Monthly Photo Contest • Sponsored by Chick-fil-A • Seasonally themed photo contest each month • Helping Chick-fil-A drive app downloads with families & helping keep their presence strong in the community • $24,000 Revenue The Pilot, Southern Pines, NC
- 58. Resources
- 63. Virtual Summit 2021 Starting Monday, June 7th!
- 64. Thank You! Julia Miller Customer Success Representative jmiller@uplandsoftware.com Matt Hummert Customer Success Manager mhummert@uplandsoftware.com