CocoBrew is launching a new brand of coconut water made with 100% pure, organic coconuts. It will be available in three flavors - original, mango, and pineapple - and two sizes: 16 ounces and 32 ounces. The founders believe CocoBrew is a great product with potential for success in the growing coconut water market.

1. INTERNATIONAL
ENTREPRENURSHIP
GROUP 3
• Sebin Titus- Group Leader
• Babitha Babu
• Safa Kousar
• Fathima jebin
• Mk Shanika R Amarasinghe
• Anmol Singh
• Gihan Bulatsinghala

2. Introduction
Coco Brew is made with 100% pure,
organic coconuts. It's a delicious and
refreshing beverage that is perfect for
people who are looking for a healthy and
natural alternative to sugary drinks.
Coco Brew is available in three flavors:
original, mango, and pineapple. It is also
available in two sizes: 16 ounces and 32
ounces.
We believe that Coco Brew is a great
product with a lot of potential. We're
excited to launch it and we're confident
that it will be a success.
SAMPLE
FOOTER
TEXT

3. CocoBrew is a new brand of coconut
water that is made with 100% pure, organic
coconuts. It is a delicious and refreshing
beverage that is perfect for people who are
looking for a healthy and natural alternative
to sugary drinks.
• CocoBrew is available in three flavors:
original, mango, and pineapple.
• It is also available in two sizes: 16
ounces and 32 ounces.
Cocunut Water
coconut
flesh
coconut husk
cocobrew
BUSINESS IDEA

4. Our vision is to be the leading provider of coconut water in the world.
We want to be the brand that consumers think of when they are looking
for a healthy, natural, and refreshing beverage.
Our Vision

5. MARKET
The market for coconut water is growing rapidly. In 2020, the global market for
coconut water was valued at $2.5 billion and is expected to reach $8.5 billion by
2029. The growth of the coconut water market is being driven by a number of
factors, including the increasing popularity of healthy and natural beverages, the
growing awareness of the health benefits of coconut water, and the rising disposable
incomes of consumers in developing countries.

6. Customers:
CocoBrew will appeal to a wide range of customers, including health-conscious
consumers, athletes, and people who are looking for a refreshing and flavorful
beverage.
Benefits: CocoBrew offers a number of benefits to customers, including:
• It is a healthy and natural beverage.
• It is refreshing and flavorful.
• It is available in a variety of flavors and sizes.
Competition: The competition in the coconut water market is fierce. However,
CocoBrew believes that it can compete successfully by offering a high-quality
product, a wide variety of flavors, and a convenient and affordable way to purchase
coconut water.

7. How did we identify the opportunity:
The opportunity to create a new brand of coconut water was
identified by conducting market research and analyzing the trends in
the beverage industry. The research showed that there was a
growing demand for healthy and natural beverages, and that
coconut water was one of the fastest-growing beverage categories.
Brand Strength Weakness
Vita Coco Strong brand, high market
share
High prices, limited flavor
options
Zico Strong brand, available in
a variety of flavors
High prices, not as natural
as some other brands
Oasis Affordable, available in a
variety of flavors
Not as natural as some
other brands, weak brand
CocoBrew High-quality product,
convenient and affordable
New brand, limited market
share

8. How we captured the opportunity
CocoBrew captured the opportunity in the market by focusing on the following:
• Product: We will continue to focus on developing a high-quality product that is made with 100% pure, organic coconuts. The company
willbe able to continue to expand its flavor options to appeal to a wider range of customers.
• Brand: We will invest in building a strong brand that is associated with health, wellness, and sustainability. Our company will focus on
creating a positive customer experience through marketing and sales efforts.
• Distribution: We will focuse on getting the products into as many stores as possible. The company will also partner with retailers to
create exclusive promotions and marketing campaigns.
• Marketing: We will invest in a comprehensive marketing campaign that reaches its target audience. Our company will use a variety of
marketing channels, including online marketing, social media marketing, and print advertising.
By focusing on these areas, CocoBrew can position itself as a leading brand in the coconut water market.
some additional tips which we will use for capturing the opportunity in the coconut water market:
• Focused on the customer: We will always keep our customers in mind when making decisions about product development, marketing,
and sales. What are their needs and wants? What motivates them to buy?
• innovative: The coconut water market is constantly evolving, so it's important for us to be innovative and stay ahead of the competition.
This involved the developing of new flavors, packaging, and marketing strategies.

9. how our buisiness engage with and
support the local community? -
Sensing
• Conducts market research to understand the needs of the local community. This involves surveying residents, conducting
focus groups, or simply talking to people in the community.
• Identify local organizations that are working to address the needs of the community. This could include schools, hospitals,
food banks, or homeless shelters.
• Partner with local organizations to provide support and resources. This could involve donating money, volunteering time, or
providing products or services.
Seizing
• Create a corporate social responsibility (CSR) program that outlines the company's commitment to giving back to the
community. The program should be specific, measurable, achievable, relevant, and time-bound.
• Implement the CSR program and track its progress. This will help the company to ensure that it is making a positive impact
on the community.
• Communicate the company's CSR efforts to employees, customers, and the community. This will help to raise awareness
of the company's commitment to giving back and to encourage others to get involved.

10. By engaging with and supporting the local community, CocoBrew can build positive relationships, improve its reputation, and make a positive
impact on the world.
Here are some specific examples of how CocoBrew could engage with and support the local community:
• Sponsor a local sports team or community event. This would help to promote the company's brand and to show its support for the
community.
• Donate money to a local charity or nonprofit organization. This would help to make a positive impact on the community and to show the
company's commitment to giving back.
• Volunteer time from employees to help out at a local organization. This would help to build relationships with the community and to give back
to the people who live there.
• Offer discounts or promotions to local residents. This would show the company's appreciation for the community and encourage people to
support the business.

11. By engaging with and supporting the local community, CocoBrew can build positive relationships, improve its reputation, and make a positive
impact on the world.
Here are some specific examples of how CocoBrew could engage with and support the local community:
• Sponsor a local sports team or community event. This would help to promote the company's brand and to show its support for the
community.
• Donate money to a local charity or nonprofit organization. This would help to make a positive impact on the community and to show the
company's commitment to giving back.
• Volunteer time from employees to help out at a local organization. This would help to build relationships with the community and to give back
to the people who live there.
• Offer discounts or promotions to local residents. This would show the company's appreciation for the community and encourage people to
support the business.

12. Is Your Business a social enterprise?
No, my business is not a social enterprise. A social enterprise is a business that has a social mission as its primary objective. Social enterprises are
typically nonprofits, but they can also be for-profit businesses that reinvest their profits into social causes.
My business is a for-profit business that is focused on making a profit. However, I believe that businesses have a responsibility to give back to the
community and to make a positive impact on the world.We are committed to be doing our part to make the world a better place, and we
believe that our business can play a role in doing so.
Here are some of the ways that we are committed to giving back to the community:
• we will donate a portion of my profits to local charities and nonprofit organizations.
• we will volunteer our time to help out at local organizations.
• we will encourage our employees to volunteer their time to help out at local organizations.
• we will create a corporate social responsibility (CSR) program that outlines the company's commitment to giving back to the community.
we believe that by taking these steps, we can make a positive impact on the world and show my commitment to social responsibility.

13. How will the local community and environment benefit
from your business
CocoBrew benefits the local community and environment in a number of ways.
Local community
• Economic benefits: CocoBrew can create jobs in the local community. The company can also generate tax revenue,
which is used to fund local services such as schools, parks, and libraries.
• Social benefits: CocoBrew can always provides a place for the people to gather and socialize. The company can also
sponsor local events and activities, which helps to build community spirit.
• Environmental benefits: CocoBrew uses sustainable practices, such as using recycled materials and reducing waste. The
company also donates a portion of the profits to environmental causes.
Environment
• Reduced carbon emissions: CocoBrew uses sustainable transportation methods, such as electric vehicles and bicycles.
The company also offset its carbon emissions by investing in renewable energy projects.
• Conservation of natural resources: CocoBrew source its ingredients from sustainable sources. The company also uses
water and energy efficiently.
• Protection of wildlife: CocoBrew supports organizations that are working to protect wildlife. The company also avoids
using ingredients that are harmful to wildlife.

14. Who is in your network?
CocoBrew's network includes a variety of individuals and organizations who helps the company to seize opportunities.
Individuals
• Entrepreneurs: CocoBrew connects with entrepreneurs who have experience in the food and beverage industry. These entrepreneurs provides advice and
guidance on how to start and grow a successful business.
• Investors: CocoBrew connects with investors who are interested in investing in food and beverage businesses. These investors provides financial support that
helps the company to grow and expand.
• Customers: CocoBrew connects with customers who are interested in trying new and innovative products. These customers provides feedback that helps the
company to improve its products and services.
Organizations
• Government agencies: CocoBrew connects with government agencies that offer programs and services to help small businesses. These agencies provides financial
assistance, marketing assistance, and other resources that helps the company to grow and succeed.
• Business associations: CocoBrew connects with business associations that represent the food and beverage industry. These associations provides networking
opportunities, educational resources, and other support that helps the company to grow and succeed.
By building relationships with these individuals and organizations, CocoBrew seizes opportunities and ths growing into a successful business.
some specific examples of how CocoBrew uses its network to seize opportunities are listed below:

15. Networks are important for CocoBrew because they can help the company to:
• Get information: Networks can providesCocoBrew with access to information about the food and beverage industry, such as industry trends,
new products and services, and potential customers. This information helps CocoBrew to make better decisions about products, marketing,
and sales.
• Find opportunities: Networks can help CocoBrew to find new opportunities, such as new customers, suppliers, and partners. This helps
CocoBrew to grow its business and reach new markets.
• Build relationships: Networks can help CocoBrew to build relationships with people who can help the company, such as potential customers,
investors, and industry experts. These relationships provides CocoBrew with support, advice, and referrals.
• Learn new things: Networks help CocoBrew to learn new things by giving the company access to people with different skills and
experiences. This can help CocoBrew to improve its products and services and to stay ahead of the competition.
• Become more successful: Networks can help CocoBrew to become more successful by providing the company with access to resources,
information, and opportunities. This will help CocoBrew to grow its business and achieve its goals.
In short, networks are a valuable asset for CocoBrew as the company grows and expands.
why networks are important?

16. Parnership with MNC’s
CocoBrew can partner with a number of multinational enterprises (MNEs) to improve the chances of success. Some specific examples of
MNEs that CocoBrew partners with include:
Nestlé: Nestlé is a Swiss multinational food and drink company that is the largest food company in the world. CocoBrew can partner with
Nestlé to gain access to Nestlé's global distribution network and to Nestlé's expertise in the food and beverage industry.
PepsiCo: PepsiCo is an American multinational food, snack, and beverage corporation that is the second-largest food and beverage
company in the world. CocoBrew partners with PepsiCo to gain access to PepsiCo's global distribution network and to PepsiCo's expertise
in the food and beverage industry.
Coca-Cola: Coca-Cola is an American multinational beverage corporation that is the largest beverage company in the world. CocoBrew
also partners with Coca-Cola to gain access to Coca-Cola's global distribution network and to Coca-Cola's expertise in the beverage
industry.
By partnering with these MNEs, CocoBrew can have access to a number of resources that helps the company to grow and succeed. These
resources include:
• Global distribution networks: These MNEs have global distribution networks that helps CocoBrew to reach new markets and to
increase sales.
• Expertise in the food and beverage industry: These MNEs have a wealth of experience in the food and beverage industry that helps
CocoBrew to improve its products and services.
• Financial resources: These MNEs financial resources help CocoBrew to grow and expand.
By partnering with these MNEs, CocoBrew increases the chances of success and become a leading player in the global food and
beverage industry.

17. Funding
CocoBrew will be funded through a combination of personal savings, friends and family, and venture capital.
The company's founders have significant personal savings that will be used to cover the initial startup costs. They are also in the process of
raising money from friends and family. This will provide the company with enough capital to get started and to build a prototype of its
product.
Once the prototype is complete, CocoBrew will begin the process of raising venture capital. Venture capitalists are typically interested in
investing in businesses that have a large market potential and a strong management team. CocoBrew believes that it meets these criteria
and is confident that it will be able to raise the necessary capital to bring its product to market.
The company is also considering crowdfunding as a way to raise additional funds. Crowdfunding is a process of raising money from a large
number of people, typically through an online platform. This can be a good way to raise money for businesses that have a loyal following or
that are targeting a niche market.
CocoBrew believes that it has a strong business plan and a talented team. The company is confident that it will be able to raise the
necessary capital to bring its product to market and to achieve its goals.

18. Funding
The company decided not to use other funding options, such as bank loans or crowdfunding, for the following reasons:
Bank loans: Bank loans can be difficult to obtain, and the interest rates can be high. CocoBrew did not want to take on debt, so it decided
not to pursue bank loans.
Crowdfunding: Crowdfunding can be a good way to raise money for businesses that have a loyal following or that are targeting a niche
market. However, CocoBrew is not sure that it has a large enough following to raise the necessary capital through crowdfunding.
By using a combination of personal savings, friends and family, and venture capital, CocoBrew is confident that it will be able to raise the
necessary capital to bring its product to market and to achieve its goals.

19. protect ion of the intellectual property of our business
CocoBrew will protect its intellectual property through a combination of legal and practical measures.
Here are some of the legal measures that CocoBrew will take to protect its intellectual property:
Copyright: CocoBrew will register its copyrights for its products, software, and other creative works. This will give the company the
exclusive right to reproduce, distribute, perform, display, and create derivative works from its copyrighted material.
Trademarks: CocoBrew will register its trademarks for its brand names, logos, and other distinctive marks. This will give the company the
exclusive right to use its trademarks in commerce.
Patents: CocoBrew will file for patents for its inventions. This will give the company the exclusive right to make, use, sell, and offer for
sale its inventions.
In addition to these legal measures, CocoBrew will also take practical steps to protect its intellectual property. These steps include:
Keep confidential information confidential: CocoBrew will keep its confidential information confidential by using non-disclosure
agreements (NDAs) with employees, contractors, and other third parties.
Use digital rights management (DRM): CocoBrew will use DRM to protect its digital content, such as software, music, and videos.
Monitor for infringement: CocoBrew will monitor the internet and other channels for potential infringement of its intellectual property. If
infringement is found, CocoBrew will take appropriate action, such as sending a cease-and-desist letter or filing a lawsuit.
By taking these legal and practical measures, CocoBrew can protect its intellectual property and ensure that its business is successful.

20. IP’s and their protection
CocoBrew has a number of intellectual properties (IPs), including:
• Trademarks: CocoBrew has registered trademarks for its brand names, logos, and other distinctive marks. This gives the company
the exclusive right to use its trademarks in commerce.
• Copyrights: CocoBrew has registered copyrights for its products, software, and other creative works. This gives the company the
exclusive right to reproduce, distribute, perform, display, and create derivative works from its copyrighted material.
• Patents: CocoBrew has filed for patents for its inventions. This gives the company the exclusive right to make, use, sell, and offer for
sale its inventions.
CocoBrew will protect its IPs through a combination of legal and practical measures.
Legal measures
• Registering IPs: CocoBrew will register its IPs with the relevant government agencies. This will give the company a public record of its
ownership of the IPs, and it will make it easier for the company to enforce its rights if someone infringes on them.
• Taking legal action: If someone infringes on CocoBrew's IPs, the company may take legal action against them. This could include
filing a lawsuit, seeking an injunction, or demanding damages.

21. Practical measures
• Keeping IPs confidential: CocoBrew will keep its IPs confidential by using non-disclosure agreements (NDAs) with employees,
contractors, and other third parties.
• Monitoring for infringement: CocoBrew will monitor the internet and other channels for potential infringement of its IPs. If infringement
is found, CocoBrew will take appropriate action, such as sending a cease-and-desist letter or filing a lawsuit.
Relevant laws and regulations
The following laws and regulations govern IP protection :
• Copyright Act of 1976: This law protects original works of authorship, including literary, dramatic, musical, and artistic works.
• Trademark Act of 1946: This law protects trademarks, service marks, and trade names.
• Patent Act of 1952: This law protects inventions, including new and useful processes, machines, manufactures, and compositions of
matter.
In addition to these federal laws, there are also state laws that protect IP. For example, many states have laws that protect trade secrets.
It is important to note that IP protection is not absolute. There are a number of exceptions to IP protection, such as fair use and the doctrine
of exhaustion. It is also important to note that IP protection can be expensive and time-consuming to obtain.
Despite these challenges, IP protection is an important asset for businesses. By protecting their IPs, businesses can deter infringement,
prevent competitors from copying their products or services, and maintain their competitive advantage.

22. International Expansion of Business
CocoBrew can expand its business internationally by following these steps:
Identify target markets: CocoBrew should identify target markets that are a good fit for its products or services. This could involve
considering factors such as the size of the market, the level of competition, and the potential for growth.
Research the target markets: CocoBrew should conduct research on the target markets to understand the local culture, the needs of the
customers, and the competitive landscape.
Develop a localized marketing plan: CocoBrew should develop a marketing plan that is tailored to the specific needs of each target
market. This could involve using different marketing channels, creating localized content, and partnering with local businesses.
Build a local team: CocoBrew should build a local team that can help to manage the expansion into new markets. This team should have
expertise in the local market and be able to build relationships with local partners.
Provide customer support: CocoBrew should provide customer support in the local language. This could involve hiring local staff or using
a third-party provider.
By following these steps, CocoBrew can expand its business internationally and reach new customers.
Here are some examples of how other companies have expanded internationally:
WhatsApp: WhatsApp is a popular messaging app that was acquired by Facebook in 2014. WhatsApp has expanded its business
internationally by translating its app into over 60 languages and by launching localized versions of its app in different countries.
Mozilla: Mozilla is a non-profit organization that develops the Firefox web browser. Mozilla has expanded its business internationally by
opening offices in over 30 countries and by hiring local staff.
These are just a few examples of how companies have expanded internationally. The specific steps that CocoBrew takes to expand
internationally will depend on its specific goals and the target markets that it is targeting.

24. Entry into Foreign markets
• Vita Coco: Vita Coco is the leading coconut water brand in the United States. It is a well-known and established brand with a strong
presence in both retail and online channels.
• Zico: Zico is another leading coconut water brand in the United States. It is a subsidiary of PepsiCo and has a strong distribution
network.
• ONE: ONE is a coconut water brand that is known for its organic and sustainable practices. It is a popular choice among health-
conscious consumers.
• Harmless Harvest: Harmless Harvest is a coconut water brand that is known for its ethical and sustainable practices. It is a popular
choice among consumers who are looking for a socially responsible brand.
These are just a few of the many competitors in the coconut water market. CocoBrew will need to differentiate itself from these competitors
in order to be successful. Some ways to do this include:
• Focusing on quality: CocoBrew can focus on using high-quality coconuts and a sustainable manufacturing process. This will help to
ensure that its coconut water is of the highest quality and that it is produced in an environmentally friendly way.
• Focusing on innovation: CocoBrew can focus on developing new flavors and products that are not available from other brands. This
will help to attract new customers and to keep existing customers coming back for more.
• Focusing on marketing: CocoBrew can focus on marketing its products through a variety of channels, including online, social media,
and in-store. This will help to raise awareness of its brand and to drive sales.
By focusing on quality, innovation, and marketing, CocoBrew can differentiate itself from its competitors and be successful in the coconut
water market.

25. International expansion of Business
CocoBrew can expand its business internationally by following these steps:
Identify target markets: CocoBrew should identify target markets that are a good fit for its products or services. This could involve
considering factors such as the size of the market, the level of competition, and the potential for growth.
Research the target markets: CocoBrew should conduct research on the target markets to understand the local culture, the needs of the
customers, and the competitive landscape.
Develop a localized marketing plan: CocoBrew should develop a marketing plan that is tailored to the specific needs of each target
market. This could involve using different marketing channels, creating localized content, and partnering with local businesses.
Build a local team: CocoBrew should build a local team that can help to manage the expansion into new markets. This team should have
expertise in the local market and be able to build relationships with local partners.
Provide customer support: CocoBrew should provide customer support in the local language. This could involve hiring local staff or using
a third-party provider.
By following these steps, CocoBrew can expand its business internationally and reach new customers.
Here are some examples of how other companies have expanded internationally:
Starbucks: Starbucks is an American coffee company with over 30,000 locations in 80 countries. Starbucks has expanded internationally
by franchising its stores and by opening company-owned stores.
Coca-Cola: Coca-Cola is an American beverage company with over 900 bottling plants in over 200 countries. Coca-Cola has expanded
internationally by building its own bottling plants and by licensing its brands to other companies.

26. International expansion of Business
Entry mode
CocoBrew can use a variety of entry modes to enter foreign markets. The most common entry modes are:
• Exporting: Exporting is the sale of goods or services to another country. This is the most common entry mode for small businesses.
• Licensing: Licensing is the granting of permission to another company to use your brand, technology, or intellectual property in
exchange for a fee. This is a good option for businesses that do not have the resources to expand internationally on their own.
• Franchising: Franchising is a business model in which a franchisor licenses its trademark, trade name, business model, and other
intellectual property to a franchisee in exchange for a fee. This is a good option for businesses that want to expand quickly and have a
proven business model.
• Direct investment: Direct investment is the establishment of a physical presence in another country by building a new plant or
acquiring an existing company. This is the most expensive entry mode, but it gives the company the most control over its operations.
Market segment
CocoBrew's target market is health-conscious consumers who are looking for a natural and nutritious beverage. The company's marketing
strategies will focus on reaching this target market through online and offline channels.

27. Marketing strategies
CocoBrew's marketing strategies will focus on the following:
• Online marketing: CocoBrew will use online marketing channels, such as social media, search engine marketing, and email
marketing, to reach its target market.
• Offline marketing: CocoBrew will use offline marketing channels, such as print advertising, television advertising, and public relations,
to reach its target market.
• Partnerships: CocoBrew will partner with other businesses, such as gyms, health food stores, and restaurants, to reach its target
market.
By focusing on these marketing strategies, CocoBrew can reach its target market and grow its business internationally.

28. Summary
CocoBrew is a coconut water company that is committed to sustainability and ethical business
practices. The company sources its coconuts from sustainable farms and uses a water-efficient
manufacturing process. CocoBrew also follows fair trade principles to ensure that its farmers
and workers are treated fairly.
CocoBrew is looking to expand its business internationally. The company plans to enter foreign
markets through a variety of entry modes, including exporting, licensing, franchising, and direct
investment. CocoBrew's target market is health-conscious consumers who are looking for a
natural and nutritious beverage. The company's marketing strategies will focus on reaching this
target market through online and offline channels.
Some of the foreign markets that CocoBrew is considering entering include Canada, the United
Kingdom, and Australia. These markets are all large and growing, and there is a strong
demand for coconut water in these countries. CocoBrew believes that it can be successful in
these markets by focusing on its sustainability and ethical business practices, as well as its
natural and nutritious product.
CocoBrew is a young company, but it has already made a significant impact in the coconut
water industry. The company is well-positioned for long-term success, and it is poised to
become a leading player in the global coconut water market.
SAMPLE FOOTER TEXT

29. References
• Peredo, A.M. and McLean, M., 2006. Social entrepreneurship: A critical review of the
concept. Journal of world business
• World Bank Doing Business Index (WBDBI): https://www.doingbusiness.org/en/rankings
• AngelList (online platform for connecting entrepreneurs with investors):
https://angel.co/
• TechCrunch (technology news website): https://techcrunch.com/
• Bloomberg (business news and information company): https://www.bloomberg.com/
• Funding Circle (peer-to-peer lending platform): https://www.fundingcircle.com/

30. THANK YOU
COCOBREW