Sebastian Giron

Madrid Area, Spain Spain

Customer Intelligence Manager at Generali

Finance / Banking / Insurance

The Marketing function has a very clear analytic component these days. There is a wide range of relevant information for the Marketing process that is available and measurable. My area of expertise is the processing of such information, and its transformation into business knowledge, throughout the three phases of the analytical cycle: descriptive analytics (business intelligence), predictive analytics (data mining and modeling) and prescriptive analytics (customer relationship management, commercial optimization, etc.) I have worked for several years in the financial services industry, where business analytics has a long history of successful applications. More recently, I have been w...