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Steve Barrett
Executive creative Director
Born in Seattle, 2008, by Stanley Hainsworth
Name reflects the emotional connection we forge between brands
and people
A full-service agency with extensive experience and a deep
portfolio across a variety of disciplines
Help start-ups become brands and big brands think like start-ups
Nimble, curious and passionate about brand storytelling
Multi-disciplined, allowing us to extend a story across every
consumer touchpoint
WRITERS
INDUSTRIAL
DESIGNERS
STRATEGIST
S
DIGITAL
DESIGNERS
ACCOUNT
MANAGERS
BRAND
DESIGNERS
Various Logos
Various Logo Re-designs
BEFORE AFTER BEFORE AFTER
2009
2011
2015
2015
2015
2015
2015
2015
2015
Goal: Update the Tether logo and visual identity system to better align with who
we are as a global branding agency in the 2020s
Creative sensibility: Sophisticated with a wink.
Design considerations:
• Tether Maxims
• An icon to replace the current Tether T is desired, but not mandatory
• Avoid any visual associations that evoke a smaller, northwest boutique agency
• Must look good on a cap
• Key application scenarios would be our business card, website, Keynote (case study
page), proposal, profile pic – and of course any swag that the design inspires
OUR IDENTITY
ELEMENTS
DOCUMENT →
DATE →
01/27/21
Who we are
Every brand has a story all its own.
We help reveal it. Craft it. And bring it to life
in the most powerful, relevant and ownable
ways. Everywhere it needs to show up.
Wordmark Tether T
#F2F3F4
#2B2A2D
Orange Gradient
Light Gray
Dark Gray
White
#FFFFFF #FF6E00
#FF4700 -
Visuelt Pro
Typography
Light
Regular
Medium
Bold
Black
x
Typography
Light
Regular
Medium
Bold
Black
Visuelt Pro
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022
When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022

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When It’s Time to Treat Yourself Like a True Client by Steve Barrett, Tether | SIC 2022

  • 2. Born in Seattle, 2008, by Stanley Hainsworth Name reflects the emotional connection we forge between brands and people A full-service agency with extensive experience and a deep portfolio across a variety of disciplines Help start-ups become brands and big brands think like start-ups Nimble, curious and passionate about brand storytelling Multi-disciplined, allowing us to extend a story across every consumer touchpoint WRITERS INDUSTRIAL DESIGNERS STRATEGIST S DIGITAL DESIGNERS ACCOUNT MANAGERS BRAND DESIGNERS
  • 3.
  • 5. Various Logo Re-designs BEFORE AFTER BEFORE AFTER
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. 2011
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. 2015
  • 23. 2015
  • 24. 2015
  • 25. 2015
  • 26. 2015
  • 27. 2015
  • 28. 2015
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Goal: Update the Tether logo and visual identity system to better align with who we are as a global branding agency in the 2020s Creative sensibility: Sophisticated with a wink. Design considerations: • Tether Maxims • An icon to replace the current Tether T is desired, but not mandatory • Avoid any visual associations that evoke a smaller, northwest boutique agency • Must look good on a cap • Key application scenarios would be our business card, website, Keynote (case study page), proposal, profile pic – and of course any swag that the design inspires
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 74. Who we are Every brand has a story all its own. We help reveal it. Craft it. And bring it to life in the most powerful, relevant and ownable ways. Everywhere it needs to show up.
  • 76. #F2F3F4 #2B2A2D Orange Gradient Light Gray Dark Gray White #FFFFFF #FF6E00 #FF4700 -