The State of Love and Trust (with Apologies to Pearl Jam) | Seattle Interactive 2017
Presenters: Chris Witherspoon, DNA Principal and Managing Director Alan Brown, DNA CEO The State of Love and Trust is not just a brilliant song by Pearl Jam and part of the soundtrack to Cameron Crowe’s hit movie Singles, but as DNA’s Alan Brown and Chris Witherspoon explain, Love and Trust are the two most essential ingredients to successful marketing today. And unfortunately for brands, marketers – and politicians – Love and Trust are in short supply. Consumer trust is at an all time low. And without trust, there can be no love. Which means consumers will continue to flirt and cheat on the brands they once could not live without. Alan and Chris bring insight into how successful brands are able to keep the flame burning with advertising that delivers passion, love and profit. They discuss how to uncover shared values that build stronger and more lasting bonds, and the principals brands can leverage to build trust and love with today’s consumer.
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The State of Love and Trust (with Apologies to Pearl Jam) | Seattle Interactive 2017
- 1. The State of Love and Trust
- 6. UNCOVER
- 12. The opposite of love isn’t hate. It’s indifference. Elie Wiesel
- 19. What is Love?
- 25. Dynamic Creative
- 28. Shared Values
- 29. Art. Science. Truth. Luck.
- 31. Be true to yourself.
- 36. Be Brave
- 40. Elicit Emotion
- 46. Make It About Them