Presenters: Jessica Barnes, Smashing Ideas, Creative Director Anna Ho, Smashing Ideas, Senior Strategiest Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind Mindful PowersTM - a kid-first, holistic approach to building social-emotional learning through the power of play - will walk you through the intricate details of taking skills-based methodologies, such as Mindfulness and Acceptance Commitment Therapy, and the practical application of them in an inclusive and accessible digital experience that helps children build healthier relationships with life, stress, and anxiety.

1. `

2. Empowering kids to bring
balance to their lives.
@smashingideas

3. What is a
superpower?

4. A superpower is
an exceptional
ability to
influence
behavior or
events

5. What is YOUR superpower?

6. Are you
using YOUR
superpower
s for good?

7. How do you
know if you're
using your
superpowers
for good or
eeeeevil?

8. How do you
know if you're
using your
product design
superpowers
for good?

9. Good
intentions do
not
necessarily
lead to good
products

10. Google Glass (Sigh.)

11. Google Glass
The Good: Google provided hands-free
access to the internet. (Yay!)
The Problem: Google failed to consider
the social implications ... Things like,
privacy issues & deviation from social
norms. Oh, and not to mention how silly
they make people look. :P

12. We call
this the
Superhero
Trap

13. How do YOU make sure you don't
fall into the Superhero Trap?

14. 1. Do people want your
help?
2. Do you seek to empower
or just save the day?
3. Are you doing more harm
than good?
Ask yourself:

15. Do people want YOUR help?

16. How we went
about
learning
whether or
not people
wanted our

17. The problem...
Childhood anxiety is on the rise, and kids today just don’t have the tools to cope.

18. • 1 in 5 children worry a lot or a great deal
about things in their lives1
• 25% of children have a diagnosable anxiety
disorder, estimates the NIMH2
• 25% of kids take their feeling out on
themselves when they are upset3
• 40% of parents are concerned about their
child’s social and emotional skills4
1. American Psychological Association, 2010
2. National Institute of Mental Health, 2013
3. Nemours Foundation/KidsHealth
4. Center on Media and Human Development, Northwestern University, 2014

19. Social Emotional
Learning helps
students develop
the skills to
manage their
emotions, build
relationships, and
set and achieve

20. Superpowers do
more good where
help is wanted!

21. Do you seek
to empower
or just save
the day?

22. Why focus on saving the day with your superpowers, when
you can help people to develop their own superpowers?

23. How we
figured out our
opportunity to
empower KIDS

25. Mindfulness is a superpower

26. Mindfulness
is an
untapped
superpower

27. Essentially, how did we build
an "anti-game" game?
How we used
OUR superpowers
to empower kids

28. Enter
Flibbertigibbe
t!

29. Flibbertigibbets
are fidgety,
wiggly creatures
who've got more
energy than they
know what to do
with!

30. Motivational UX™

31. Motivational UX™ is a customer-
centric approach to innovation that
applies decades of multi-disciplinary
research in behavioral psychology,
user experience, and game design
thinking to technology solutions, giving
you a strategic edge over your
competition.
Human
Behavior
Motivationa
l
UX™
Lean UX
Methods
Game Design
Thinking
Art & science

32. ENGAGEMENT
LOOP
I want to
do that again
Let people build and
enhance experiences
9PRINCIPLE
S SELF-
EXPRESSION
I want to make
a product my own
Let people showcase
their uniqueness
EXPLORATION
I want to discover things
and be amazed
Create moments of
curiosity and delight
CHALLENGE
& REWARD
I want to
master a skill
Let people compete
with themselves
and others
AESTHETICS
I want a unique and
beautiful experience
Appeal to our
human senses
DECISION-
MAKING
I want to be empowered
in my choice
Provide easy and simple
points of choice
BELONGING
I want to be part of
something bigger
Encourage connections
and comparisons
with others
CONTENT
& STORY
I want an
emotional connection
Create narrative to
influence, educate
and entertain
Motivational UX™
ADAPTIVE
I want a product
that works for me
Create content-aware
products

33. 9PRINCIPLE
S SELF-
EXPRESSION
I want to make
a product my own
Let people showcase
their uniqueness
ENGAGEMENT
LOOP
I want to
do that again
Let people build and
enhance experiences
EXPLORATION
I want to discover things
and be amazed
Create moments of
curiosity and delight
CHALLENGE
& REWARD
I want to
master a skill
Let people compete
with themselves
and others
AESTHETICS
I want a unique and
beautiful experience
Appeal to our
human senses
DECISION-
MAKING
I want to be empowered
in my choice
Provide easy and simple
points of choice
BELONGING
I want to be part of
something bigger
Encourage connections
and comparisons
with others
CONTENT
& STORY
I want an
emotional connection
Create narrative to
influence, educate
and entertain
Motivational UX™
ADAPTIVE
I want a product
that works for me
Create content-aware
products

34. • Kids master mindfulness by working
through a progressive track of voice
guided lessons.
• As they unlock each new mindfulness
story their magical plant grows & they
receive special achievements for
reaching milestones.
Challenge
and Reward

35. • Flibbertigibbets, combined with the voice
guided stories, teach kids to see their
thoughts & feelings as they are
beginning.
• Kids learn to identify what they want to
strengthen & bring into action while
gently accepting unhelpful feelings and
thoughts.
Content
and Story

36. • The act of smoothing out Flibbertigibbet
is soothing, creating a simple, yet
powerful habit loop.
• Kids are eager to help their little buddy
and find the responsive touch-
interaction to be calming, relaxing and
satisfying.
Engagement
loop

37. Why not use your
superpowers to
empower others?
By empowering your users, you
ensure that your product is not
just a novelty, but a valuable tool
or service with lasting impact.

38. Do you ever notice how in superhero
movies the hero will swoop into to
defend a bunch of people from some
evil villain, but ends up decimating a
whole village or town in the process?
Are you doing
more harm than
good?

39. How did we
determine if
we were
doing more
harm than
good?

40. • Care about helping Flibbertigibbet
• Enjoy smoothing Flibbertigibbet
• Agree that they feel calmer when
they calm Flibbertigibbet
• Focus on the voice guided lesson
We decided that if
the app was
helping kids they
would …

42. “After it
calms down,
it calms you
down.”

43. • Expert Interviews
• Kid and Parent Surveys
• In-Lab Play Testing
• Classroom Observation
• In-Home User Testing
• Focus Groups
User Testing
is critical
to our process

44. It's important to make sure that
your superpowers are used for
good, not harm.
As they say in the
comic books, with
great power,
comes great
responsibility.

46. At Smashing Ideas, our mission is
to make things that matter

47. To effectively do
this, we remind
ourselves of
these three things
…Superpowers should:
• Be used where help is wanted
• Empower others
• Be used for good, not harm

48. How will YOU use
your superpowers for good?

49. The Mindful Powers crew!

50. Thank you!
• Want to talk more about superpowers?
• Interested in learning more about Mindful
Powers? Email:
mindfulpowers@smashingideas.com
@smashingideas

51. Appendix
Justice League of America
Copyright: DC Comics
Wonder Woman
Copyright: DC
Comics
Jean Grey, by Ed
Benes
Copyright: Marvel
Comics
Superman Rebearth,
by Doug Mahnke
Copyright: DC
Comics
Austin Powers
Copyright: New Line
Cinema
The Jerk
Copyright: Universal
Pictures
Austin Powers
Copyright: New Line
Cinema

52. Batman
Copyright: 20th Century Fox Television
Watchmen | Doctor
Manhattan, by Dave
Gibbons
Copyright: DC
Comics
Copyright: Google
Electra Woman and
Dyna Girl
Copyright: ABCCopyright: Google

53. Wonder woman
Copyright: Steve
Rude
Batman
Copyright: 20th
Century Fox
Television
Man of Steel
Copyright:
Legendary Pictures +
DC Entertainment
Avengers: Age of
Ultron
Copyright: Marvel
Studios
Batman
Copyright: Warner Bros.
Batman v Superman -
Dawn of Justice, by Joe
Bennett
Copyright: DC
Comics
Batman
Copyright: 20th Century Fox Television