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Craft Killer Headlines: Embracing Creativity as an Analytical Copywriter by Brianne Dromey, One Net Inc | SIC 2022

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Craft Killer Headlines: Embracing Creativity as an Analytical Copywriter by Brianne Dromey, One Net Inc | SIC 2022

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Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.

Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.

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Craft Killer Headlines: Embracing Creativity as an Analytical Copywriter by Brianne Dromey, One Net Inc | SIC 2022

  1. 1. Senior Copywriter & Brand Strategist Craft killer headlines Embracing creativity as an analytical copywriter /brianne-dromey
  2. 2. COVER PAGE
  3. 3. Brianne Dromey Senior Copywriter & Brand Strategist One Net Inc
  4. 4. 01 .Write without judgement /brianne-dromey
  5. 5. INNER CRITIC
  6. 6. 02 . Dig deep for new perspectives /brianne-dromey
  7. 7. Write 50 unique lines (But actually...50)
  8. 8. Write 50 unique lines (But actually...50) COVER PAGE
  9. 9. 2. Word play 3. Picture play 4. Table merges 02. 1. Voice of customer /brianne-dromey
  10. 10. 1. Voice of customer 2. Word play 3. Picture play 4. Table merges 02. /brianne-dromey
  11. 11. Have a conversation And record it
  12. 12. Trying to figure out the holy grail of VR. A real VR experience. Want it to be easy to do (like Wii, anyone can do it /use it) Really want to wow people. We tell stories. The riders are immersed. You’re part of the experience. More than showing pretty pictures.
  13. 13. Trying to figure out the holy grail of VR. A real VR experience. Want it to be easy to do (like Wii, anyone can do it /use it) Really want to wow people. We tell stories. The riders are immersed. You’re part of the experience. More than showing pretty pictures.
  14. 14. Trying to figure out the holy grail of VR. A real VR experience. Want it to be easy to do (like Wii, anyone can do it /use it) Really want to wow people. We tell stories. The riders are immersed. You’re part of the experience. More than showing pretty pictures.
  15. 15. Trying to figure out the holy grail of VR. A real VR experience. Want it to be easy to do (like Wii, anyone can do it /use it) Really want to wow people. We tell stories. The riders are immersed. You’re part of the experience. More than showing pretty pictures.
  16. 16. Wii meets wow
  17. 17. INNER CRITIC Wii meets wow
  18. 18. Trying to figure out the holy grail of VR. A real VR experience. Want it to be easy to do (like Wii, anyone can do it /use it) Really want to wow people. We tell stories. The riders are immersed. You’re part of the experience. More than showing pretty pictures.
  19. 19. 1. Voice of customer 3. Picture play 4. Table merges 02. 2. Word play /brianne-dromey
  20. 20. Good writers use a thesaurus
  21. 21. Good writers use a thesaurus INNER CRITIC IMPOSTER SYNDROME
  22. 22. 2. Phrase Thesaurus 1. Power Thesaurus 3. Word Hippo www.powerthesaurus.org www.phrases.org.uk/phrase-thesaurus/ www.wordhippo.com
  23. 23. 2. Phrase Thesaurus 1. Power Thesaurus 3. Word Hippo www.powerthesaurus.org www.phrases.org.uk/phrase-thesaurus/ www.wordhippo.com
  24. 24. Immersive virtual reality you control
  25. 25. Immersive virtual reality you command
  26. 26. Immersive virtual reality you direct
  27. 27. Engaging virtual reality you direct
  28. 28. Captivating virtual reality you direct
  29. 29. Captivating virtual reality you direct COVER PAGE
  30. 30. Virtual reality that absorbs you
  31. 31. Virtual reality where you call the shots
  32. 32. Virtual reality where you wear the pants
  33. 33. INNER CRITIC Virtual reality where you wear the pants
  34. 34. 2. Phrase Thesaurus 1. Power Thesaurus 3. Word Hippo www.powerthesaurus.org www.phrases.org.uk/phrase-thesaurus/ www.wordhippo.com
  35. 35. Reality check required
  36. 36. 2. Phrase Thesaurus 1. Power Thesaurus 3. Word Hippo www.powerthesaurus.org www.phrases.org.uk/phrase-thesaurus/ www.wordhippo.com
  37. 37. Be taken places with virtual reality
  38. 38. Throw yourself into new worlds
  39. 39. INNER CRITIC Practice time 1. Pull out your phone 2. Hush your inner critic www.tinyurl.com/ craftkillerheadlines
  40. 40. www.tinyurl.com/ craftkillerheadlines Steer Direct Absorbing Reality MESSAGE Immersive virtual reality you control
  41. 41. 3. Picture play 2. Wordplay 1. Voice of customer 4. Table merges 02. /brianne-dromey
  42. 42. 3. Picture play 4. Table merges DESIGNER 2. Wordplay 1. Voice of customer 02. /brianne-dromey
  43. 43. copyhackers.com Joanna Wiebe @copyhackers
  44. 44. Step into new worlds
  45. 45. So real you can almost touch it
  46. 46. Virtual reality where you point the story
  47. 47. INNER CRITIC Practice time 1. Pull out your phone 2. Hush your inner critic www.tinyurl.com/ craftkillerheadlines
  48. 48. www.tinyurl.com/ craftkillerheadlines Steer Direct Absorbing Reality MESSAGE Immersive virtual reality you control
  49. 49. 4. Table merges 2. Wordplay 3. Picture play 1. Voice of customer 02. /brianne-dromey
  50. 50. Benefits Differentiation Attitude Features
  51. 51. Benefits Differentiation Attitude Features
  52. 52. Benefits Differentiation Attitude Features
  53. 53. Benefits Differentiation Attitude Features
  54. 54. Benefits Differentiation Attitude Features
  55. 55. Benefits Differentiation Attitude Features
  56. 56. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination
  57. 57. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box
  58. 58. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box Play in a universe where you control the storyline Take your friends to new worlds Connect with friends and family
  59. 59. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box Play in a universe where you control the storyline Take your friends to new worlds Connect with friends and family like never before Combine hardware & software to build storyworlds Technology for immersive experiences VR entertainment that moves you
  60. 60. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box Play in a universe where you control the storyline Take your friends to new worlds Connect with friends and family like never before Combine hardware & software to build storyworlds Technology for immersive experiences VR entertainment that moves you Run wild in your imagination
  61. 61. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box Play in a universe where you control the storyline Take your friends to new worlds Connect with friends and family like never before Combine hardware & software to build storyworlds Technology for immersive experiences VR entertainment that moves you
  62. 62. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box Play in a universe where you control the storyline Take your friends to new worlds Connect with friends and family like never before Combine hardware & software to build storyworlds Technology for immersive experiences VR entertainment that moves you
  63. 63. Never wake up
  64. 64. INNER CRITIC Never wake up
  65. 65. 03.Judge with intention /brianne-dromey
  66. 66. INNER CRITIC
  67. 67. INNER CRITIC
  68. 68. INNER CRITIC
  69. 69. INNER CRITIC
  70. 70. INNER CRITIC
  71. 71. Creativity is a muscle This will get easier
  72. 72. Creativity is a muscle This will get easier
  73. 73. Thank you Senior Copywriter & Brand Strategist One Net Inc Brianne Dromey brianne@onenetinc.com INNER CRITIC /brianne-dromey

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