Larry Swanson (Speaker) Content Strategist, Elless Media Startups need content strategy as much as any big enterprise. But tight budgets and aggressive product goals can push content concerns to a back burner. This session will show the importance of integrating content strategy into your startup's operations. Startups are uniquely positioned to sidestep the content problems that plague more established enterprises. Enterprise content strategists spend 90% of their time fixing content problems caused by a lack of strategy and direction. You'll leave this session with pragmatic, low-budget ways to avoid these problems and build a content culture into your startup from day one.