You've developed your social media business profiles, regularly posted original and curated content and implemented best practices for engaging and attracting users to your social pages, but it still isn't cutting it. Since the social media landscape has changed and become more competitive, you've decided to invest in social media advertising to attract more visitors to your website. You've made the right choice to advertise, but you still don't know which of the major social networks are right to advertising on. This SlideShare will help you identify whether you should advertise on LinkedIn or Facebook based on your marketing goals and the strengths of each network. Go ahead -- take a look and share with a friend.

1. LinkedInLinkedIn FacebookFacebook
vs.vs.
Which Should You Choose?
ADVERTISING

2. Social media advertising allows you to laser-target ads to
very specific audiences. However, deciding which social
media advertising platform is best for your audience
and goals can be challenging. This presentation will
provide the most important things you should consider
when choosing between LinkedIn Ads and Facebook
Advertising.
Which Should You Choose?
vs.vs.

3. Direct Sales
Because buying cycles
are typically longer for
B2B sales, social media
advertising should be used
for lead generation rather
than direct sales.
TARGET
AUDIENCE
MARKETING
GOALS
KNOWN AUDIENCE
DEMOGRAPHICS
Industries
LinkedIn
Companies/
Organizations
Lead Generation
Awareness
Geographic
Location
Interests
Job Titles

4. LinkedIn
LinkedIn Ads are recommended for reaching a B2B
audience of professionals, offering a variety of ways
to target based on job function, seniority, industry
and more. LinkedIn Ads are best used for creating
awareness of your company and services, as well as
generating leads.

5. Direct Sales
If you don’t have
enough information
about your buyers,
consider developing
your buyer personas
to get a better idea
of what motivates
their decisions to
buy and how you can
best target them.
Facebook
TARGET
AUDIENCE
MARKETING
GOALS
KNOWN AUDIENCE
DEMOGRAPHICS
Consumers Lead Generation
Awareness
Geographic
Location
Interests

6. Companies/
Organizations
Lead Generation
Awareness
Just like with LinkedIn Ads,
B2B brands should also
focus on lead generation
and awareness, rather than
direct sales, for Facebook
ad campaigns.
Geographic
Location
Interests
Job Titles
Facebook
TARGET
AUDIENCE
MARKETING
GOALS
KNOWN AUDIENCE
DEMOGRAPHICS

7. Facebook Advertising can be used for reaching both
a business and consumer audience and offers several
ways to target, such as Likes and interests, which
may include their business interests and job titles.
Facebook is mostly recommended for engaging
consumers and is a great way to increase direct sales
(or, if you’re a nonprofit, increase donations).
Facebook

8. Have you considered display ads as an option for your
social media advertising campaigns? This medium utilizes
increasingly sophisticated audience targeting, resulting in
better quality leads at a lower cost.
Get an in-depth look at the display
opportunities available on LinkedIn and
Facebook, as well as Google with The
Marketer’s Guide to Display Advertising.
FURTHER READING:
THE MARKETER’S GUIDE TO
DISPLAY ADVERTISING
GET THE GUIDE

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