With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win the attention of millions of smartphone users? A little known fact is that more than half the world's smartphone users discover new apps by entering a search keyword into the search box inside the App Store. An improvement in search ranking could increase organic (free) downloads dramatically for a fledgling indie developer. SearchMan.com provides this How To guide for Beginners who are just getting started with Mobile SEO. Their website makes it easy to track search rankings & competitors and optimize keywords for improved search visibility in the App Store. Sign up is free.

1. How to use
SearchMan:
SEO for Apps
+
Updated February 11, 2013
by SearchMan.com 1
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.

2. Why invest in App Store SEO?
n Search is the biggest driver of App Discovery
n TREND: “According to Nielsen, 63% of users have
utilized search to discover new apps in the App
Store” (Business Insider Intelligence, August 27, 2012)
n OLD SCHOOL: “in iOS 6, the App Store application
has removed the “Categories” button from the app’s
main screen…” (TechCrunch, September 12, 2012)
n Let’s get started……
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 2

3. First, search & add apps to “My Portfolio”
Search
Add to Portfolio
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4. Then deep-dive into 1 app. Set up is done!
Select App & Country
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 4

5. (1) How To"
Track Performance
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 5

6. Your app’s “Visibility Score” Page
Daily summary of overall search discoverability
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 6

7. Your app’s “Keyword Graphs” page
Daily update of all your keywords’ search rankings
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 7

8. “Vs. Competitors” page
n Track each keywords’ performance vs. competitors
Click to “Compare”
Daily Keyword
Rankings
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.
8

9. “Vs. Competitors” (…continued)
n After clicking “Compare”, see your competitor’s keywords.
n “Borrow” words you like. Add them to your app’s NotePad
“Borrow” competitor’s
Keywords.
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 9

10. (2) How To"
Improve SEO "
with New Keywords"
from SearchMan
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 10

11. “Get New Keywords” reveals *all candidates
Only
Missing Keywords
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12. We analyze & sort. You copy-paste-push.
n All your keywords prioritized, assigned, and ready!
Only
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 12

13. Or Easily Edit Keywords Yourself. Done!
n Select your final final keywords & download the list
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 13

14. Need more keywords? Add competitors
n “Adding” more competitors (upto 10) reveals even
more keywords that you can “borrow”
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 14

15. (3) Ready to Submit
Your App Update?
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 15

16. Checklist: Submitting your App update
1. Go to “Get New Keywords” on SearchMan
2. Description: Include all Notepad keywords into your
upgraded App Description.
3. iTunes Keywords: Select the strongest set of
keywords.100 character limit incl. commas. Apple only
4. App Name: Decide 2 or 3 critical keywords you will
include be into your App Name.
5. Submit to or
6. Come back to Track Your Performance on SearchMan
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 16

17. After updating, study your performance again!
✔
✔
✔
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 17

18. Thanks for your time!"
After logging in…"
Take the “30 Second Tour” at anytime"
Click “How To” for more in-depth guides"
"
Send feedback & feature requests!"
Search the App Stores on SearchMan
"
"
it’s more productive than hanging out on Facebook
Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 18