Dive into the videos that will be created for your advertisers as part of their SEO package. You’ll learn why video matters in online marketing and SEO, why and how they are optimized for better visibility, and the benefits of adding videos to your website. We’ll share a sample YouTube channel and sample video.
Good morning everyone!Thank you for joining us for today’s webinar
Currently lead a team of 5 Account Managers that service over 300 clients, with accounts ranging from SEO to Social Media
- Barnacle SEO: Leveraging other sites for SEO and letting their strength carry you to the top and owning multiple results on page 1 of the search results. In this case, we’re leveraging an extremely authoritative and well recognized site—YouTube.- Engagement: Allows for visitors to interact with the site longer which helps decrease bounce rate and improves the site’s quality score = all of these factors translate to having a stronger and more authoritative site, which in turn, will make for better rankings.- As I’m sure many of you know, the core of SEO is to begin a dialogue with potential customers, while providing rich content that the search engines can read. Content is the only way that Google and the search engines can understand what your business is all about, so the more unique and diverse content that you can provide, the better.
- Local Optimization: Associated videos are a part of Google+ Local/Social pages. They are also strengthened by providing a location for the video, ie: Name, Address Phone number.
- YouTube is the 2nd largest search engine in the world, so it’s important that our clients can be found using this channel and be able to provide content to potential customers.- Another really important thing to keep in mind is that YouTube is a Google Product. The more you use Google Products, the happier they are, which in turn will help you rank!- Our new set of campaign deliverables focus on a more comprehensive and diverse link building strategy. We’re including deliverables that focus on more social signals, brand awareness, and content that creates the opportunity for social engagement and sharing.
This is what our standard video breakdown looks like:Videos are typically about 30 seconds longThe videos are in a slideshow format of imagesThese images can either be provided by the client (pulled from the site or sent to the account manager)IOR if the client doesn’t have any images, we can also find stock images to use
So let’s take a look at a couple example videos.
- Now that you’ve seen what the video’s actually look like, the next step to making the most of a video for SEO is to make sure that it’s fully OPTIMIZED.
The campaign includes setting up and branding of a YouTube channel. (Month 1) If the client has an existing YouTube channel, we will need access to the account. Ideally, we would like to have the YouTube channel tied to the claimed Google+ Local/Social page, since this will reinforce the trust and authority of of the videos.Here’s an example of a well optimized YouTube Channel with branding and business information
Once the video is created, we’ll upload it to the client’s YouTube channel and begin optimizations. (Month 3)There are several opportunities within YouTube to optimize the video with our targeted keywords. The keyword that we choose to optimize a particular video with will be based on the subject of that video. So for example, if the video is about a service that the client provides, we will incorporate the targeted keyword that correlates best.Much like the optimized content that we implement on the clients’ site, there are specific places that we incorporate the keywords and optimize for the businesses’ physical location. These places include: Video Title, Video Description, Video Transcription, Location---we can input the coordinates of the office, Tags—descriptive keywords to help people find your video, and Category---top level/general categories for the subject of the video.
Now I’m going to show you a couple examples of what these optimizations look like on the video
Now I’m going to show you a couple examples of optimized videos
- During the kickoff call, we will discuss the amount of videos the client will be receiving, as well as some proposed topics.
In order to begin creating the videos, we will need a few things from the client.I talked a little about what’s included in the videos, but here’s a breakdown on the specific things we will need from the client
- During the kickoff call, we’ll get the chance to speak with the client about their business, what products and/or services they provide, and their SEO goals. We’ll be passing this information along to our writers so that they can be sure to keep these things in mind when writing the content for the videos.
Examples of branding that will be included at the beginning and end of each video, we’ll want to be sure that we have all of the correct NAP information.
Here’s a couple examples of a videos that havebeen implemented on the clients’ site
And lastly, we also want to be sure that the client’s expectations are properly set in regards to these videos that we will be creating. The goal for these videos is to provide rich content and and to begin a dialogue with potential customers.