Tech Talent South - 10 Basics of Building Search Engine Friendly Website
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Having a search engine friendly truly starts when you are building it with some generally basic principals and items that will allow you to set up your site for long term success and ease of adding optimized elements to your site over time. Our Director of Account Management, Paula Keller, recently shared these 10 tips for building a search engine website with the members of Tech Talent South, who provides education on the foundation of code development for beginner developers.
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Tech Talent South - 10 Basics of Building Search Engine Friendly Website
- 1. TECH TALENT SOUTH: BUILDING SEARCH ENGINE FRIENDLY WEBSITES
- 2. • Director of Account Management, Search Influence • 5+ Years at SI • LSU Marketing graduate • From New Orleans, LA PAULA KELLERABOUT ME
- 4. WHY IS SEO IMPORTANT?
- 7. #2 SETUP XML + HTML SITEMAPS SUBMIT XML TO GOOGLE WEBMASTER TOOLS
- 8. XML SITEMAP • Strictly for search engines • Should be submitted to Google WMT and Bing WMC • Another way for search engines to navigate the site
- 9. HTML SITEMAP • More user friendly • Treated as an index of site files • Another way for search engines to navigate the site
- 10. #3 SETUP CUSTOM 404 ERROR PAGE
- 11. #4 REDIRECT ROOT TO WWW. Google may view this as two versions of same site, resulting in Duplicate Content Penalties
- 12. #5 SPEED IT UP… DON’T SLOW IT DOWN!
- 14. #6 CREATE SEARCH ENGINE FRIENDLY URLS
- 15. … AND ALWAYS USE 301 REDIRECTS via .htaccess file Redirect 301 /old-ugly-URL-90987 http://example.com/nice-pretty-URL via Plug-in
- 16. #7 UNIQUE TITLES & META DESCRIPTIONS
- 17. IN WORDPRESS, PLUGINS MAKE IT EASY
- 18. #8 CREATE MULTI-PAGE SITES WITH WELL ORGANIZED NAVIGATION
- 20. #9 DON’T PLACE IMPORTANT TEXT IN IMAGES
- 23. HELPFUL RESOURCES • Robotstxt.org • Sitemap Generator XML-Sitemaps.com for standard sitemaps A1 Sitemap Generator for Video and Image sitemaps • Google Sitespeed Insights: developers.google.com/speed/pagespeed/insights/ • Google Mobile-Friendly Test: google.com/webmasters/tools/mobile-friendly/
- 24. Paula Keller Director of Account Management Thank you!
Hinweis der Redaktion
- http://chitika.com/google-positioning-value
- Robots.txt file is the first file of your site the search engine will crawl when they come to your site. Having this file allows you to communicate with the search engines how they can interact with your site and which pages they can and can not crawl. Checking this for potential leads can also help! I’ve done an audit for a client and they had their whole site “disallow” – no wonder they weren’t ranking. The search engines couldn’t find them How to find a site’s robots.txt file? – robots.txt at the end of the domine
- Helpful to also upload to Google and bing webmaster
- When a website does not have proper domain canonicalization setup, there are essentially 2 versions of the website that both resolve online: www.clientdomain.com Clientdomain.com (without www.) To correct this, a permanent 301 redirect is needed in the .htaccess file of the website to ensure that only ONE version is indexed and seen by Google. Typically the www. Version of the site is the preferred version.
- 2010 Google implemented “Caffeine” update to ranking algorithm. The primary one – page speed Tools to help you evaluate and see how quick your site loads Use 75 as a baseline to see how quickly the site is loading
- 2010 Google implemented “Caffeine” update to ranking algorithm. The primary one – page speed Tools to help you evaluate and see how quick your site loads Use 75 as a baseline to see how quickly the site is loading
- Use keywords in the URL – helps users understand what the page is about just be looking at the URL alone. Also, helps search engines understand the page’s content. Advantage over competitors