Set It and Forget It SEO by Russ Jones, Virante, Inc.

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Set It and Forget It SEO - Several unique search engine optimization techniques including Second Page Poaching, Real Time Referrer Indexing, Canonical Detection and Repair, and Predictive 404 Resolution

Technologie Design

About Virante, Inc. and Me ,[object Object]

23 Strong and GrowingRuss Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

The King of Infomercials Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

The ROI of On Site Optimization Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

And Hustle for Links instead.Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

Sooooo last year, but wait…There’s More! Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

Non-Competitive PlacementRuss Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

Record All Pages & Keywords that Rank on Page 2 Using Google Referrers (google.com/?q=keyword&start=10)

Distribute Links Across Site to Flow PR to Those PagesRuss Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

Second Page Poaching May cause your website to explode… http://t1ny.us/pzy2k Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

Real-Time Referrer Indexing Making the most of the links you already have. What percentage of the pages that link to you are actually indexed by Google? Since your link was added to the page? Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

Real-Time Referrer Indexing Making the most of the links you already have. ,[object Object]

Tons of link juice waiting to be squeezed out.Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

Real-Time Referrer Indexing Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

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Set It and Forget It SEO by Russ Jones, Virante, Inc.

1. Russ Jones, CTO, Virante, Inc

3. In business since 2001

4. 23 Strong and GrowingRuss Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

5. The King of Infomercials Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

6. The ROI of On Site Optimization Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

8. Self Healing

9. Self Repairing Websites

10. So You Can Write Content

11. And Hustle for Links instead.Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

12.

13. Sooooo last year, but wait…There’s More! Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

14.

15. Non-Competitive PlacementRuss Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

16.

17. Record All Pages & Keywords that Rank on Page 2 Using Google Referrers (google.com/?q=keyword&start=10)

18. Distribute Links Across Site to Flow PR to Those PagesRuss Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

19. Second Page Poaching May cause your website to explode… http://t1ny.us/pzy2k Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

20. Real-Time Referrer Indexing Making the most of the links you already have. What percentage of the pages that link to you are actually indexed by Google? Since your link was added to the page? Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

21.

22. 500+ Never Indexed by Google

23. Tons of link juice waiting to be squeezed out.Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

24. Real-Time Referrer Indexing Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

25. Real-Time Referrer Indexing Will likely melt your processor, seriously, bug test before you go live. http://t1ny.us/iiy6o Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

26.

27. Fix Fat Fingered 404s on theFly!Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

28.

29. Somebody just linked to my page but added a ? At the end…Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

30.

31. Levenshtein Distance: minimum number of edits needed to transform one string into the other, with the allowable edit operations being insertion, deletion, or substitution of a single character

32. Eg: russ to best has an LD of 3 (replace r with b, u with e, and the last s with t)

33. Rand to best has an LD of 4. Meaning russ is closer to best than Rand. Just sayin.Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

34. Canonical Issue Detection & Repair XML Sitemaps Are Your Friend… Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

35. Canonical Issue Detection & Repair Server may find you in a dark alley, ask you uncomfortable questions about your decision to not test this code before running… http://t1ny.us/uj0tk Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

36.

37.

38. Reactive.Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

39. PageRank Recovery on the Fly Fixing Fat Fingered 404s Fantastically Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

40.

41. Got flat files? Try mod_spelinghttp://httpd.apache.org/docs/1.3/mod/mod_speling.html

42. Got Windows IIS? On your own.Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

43.

44. Drupal Plugin: Brian Gilley,http://www.socialseo.com

45. PHP code: http://t1ny.us/eid23Russ Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com

46.

47. Blog: thegooglecache.com

48. Website: www.virante.com

49. People You Should Meet:

50. JennSumme: SEO Manager and Head of Virante Link BuildingJacob Bohall: Director of Business DevelopmentRuss Jones, CTO, Virante, Inc.@rjonesx :: rjones@virante.com