Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.
The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable
Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo
Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking
Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking
Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines
Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings
Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
3. Search Engine Landâs Guide To SEO
â˘Types Of Search Engine Success Factors
â˘Content & Search Engine Success Factors
â˘HTML Code & Search Engine Success Factors
â˘Site Architecture & Search Engine Success Factors
â˘Link Building & Ranking In Search Engines
â˘Social Media & Ranking In Search Results
â˘Trust, Authority, Identity & Search Rankings
â˘Personalization & Search Engine Rankings
â˘Violations & Search Engine Spam Penalties
http://searchengineland.com/seotable @SEngineLand
4. Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
⢠On the Page SEO
⢠Off the Page SEO
⢠Violations
3 MAJOR GROUPS:
WEIGHTING SCALE: 1 to 3
3 = most important
Negative Factors shown in
RED
5. Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
Off the Page SEO:
⢠Under Publisher Control
⢠Types of Content Published
⢠HTML & Site Architecture
On the Page SEO:
⢠External Authority Signals
⢠Reputation Signals
6. Content & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand
Content
Quality
Content
Research
Content
Keywords
Content
Engagement
Content
Freshness
⢠Delivers Value
⢠Unique
⢠Useful
⢠User Queries
⢠Query Volume
⢠Query Match
⢠Used in Copy
⢠Natural
Language
⢠Answers Query
⢠Time on Site
⢠Interactions
⢠Query
Deserves
Freshness
7. HTML Code & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand
Meta
Description
Header
Tags
Structured
Data
HTML
< TITLE > Tag
⢠Schema
⢠Rich Snippets
⢠Entities
⢠<H1> </H1>
⢠<H2></H2>
⢠Standard HTML
⢠May appear in
SERPs
⢠Unique to Page
⢠Descriptive
8. Site Architecture & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand
Site
Crawlability
Duplication
& Canonicals
Site
Speed
Descriptive
URLs
⢠Crawl budget
⢠Crawl efficiency
⢠HTML Sitemaps
⢠www/non-www
⢠rel=Canonical
⢠rel=prev/next
⢠Fast load time
⢠Engagement+
⢠Conversion +
⢠Domain & Short
URL Keywords
⢠Breadcrumbs
9. Link Building & Ranking In Search Engines
Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand
Link
Quality
Anchor
Text
Link
Quantity
⢠Authoritative
⢠Topically
relevant
⢠Keywords vs.
brand name
⢠Over-optimized
anchor text
⢠Total number
of links
⢠Diversity
10. Social Media & Ranking In Search Results
Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand
Social
Reputation
Social
Shares
⢠Social Signals=âVotesâ in SERPs
⢠Authentic vs. Fake accounts
⢠Engage with customers
⢠Quality vs. Quantity of shares
⢠Impact on personalized SERPs
11. Trust, Authority, Identity & Search Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand
Authority
Signals
Site
History
Identities
& Entities
⢠Sentiment
⢠Reviews
⢠Ratings
⢠Domain age
⢠Past penalties
⢠People
⢠Places
⢠Things
12. Personalization & Search Engine Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 8
Results by
Country
City Metro
/ Region
Signed In/
Preferences
Social
Connections
⢠TLDs
⢠Hosting
⢠Global SEO
⢠Local Search
⢠Mobile SEO
⢠Search History
⢠Social Votes
⢠âCardsâ
⢠Trusted
Opinions
@SEngineLand
13. Violations & Search Engine Spam Penalties
Read More >> SearchEngineLand.com Guide To SEO: Chapter 9
Thin Content Ad Heavy KW Stuffing Hidden Text
Cloaking Paid Links Link Spam DCMA
@SEngineLand
14. Get Search Engine & SEO News Daily
VISIT:
SearchEngineLand.com
⢠Subscribe to our daily âSearchCapâ email newsletter
CONNECT:
⢠twitter.com/sengineland
⢠facebook.com/searchengineland
⢠plus.google.com/+SearchEngineLand
http://searchengineland.com/seotable @SEngineLand