Description: There are powerful, emotional triggers that build trust, relationship, and your authority when you use them in your email campaign. Here’s how.

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Consistency
Let's cover the rest of the triggers, starting with consistency

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Consistency
happens over
time - it
develops from
email to email

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If you hype
something up, then
beat it down in
another email,
people won't trust
you. Be consistent.

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Have you ever been in an email campaign where
you thought, "I really like this person?"

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I've asked people who tell me this and they say
they just have a feeling - they just like me

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Getting a "feeling" is natural, and if you have a
"bad feeling" it's often because someone is
inconsistent

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Write from inside of
you. Write in your
voice. Your voice
creates consistency
across all of your
marketing and
products.

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If you copy the tone of a competitor, you
become inconsistent. The real you is lost.

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Next: Reason Why

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Have a reason
why on your
sales page -
but also early
in your email
campaign

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Tell people
why you're
different
from the
competition

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Not sure how
you're unique?
Ask your
subscribers what
they like about
you. That's your
unique reason
why.

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For example, I
"tell it like it
is"

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This sets me apart
from my
competitors.
They're not up front
and truthful.

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What genuinely sets you apart
from your competition?

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Clean language can
set you apart in many
niches

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It may take you a little time to figure this out

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Try sending
an email out
to your first
100 buyers

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Thank them for their purchase and let them
know they can contact you with questions

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End the email with:
"By the way, what
was the single
biggest reason you
to bought this
product from me?"

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The answer you get
will be there reason
why they like you.

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Gather enough
answers and you'll
get a clear idea of
your reason why,
and you can add
that to your email
campaign

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Example email:
My clients tell me that I am XYZ. If you keep
reading my emails, you'll find that this is the
case. I hope that you're finding the same to be
true. If there's something that I am not teaching
that you would like to learn about, just hit reply
and I will answer you personally.

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Trust level will
increase if you
include this email
early in your
campaign

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Now if you use the
example, you must
respond. That's part
of trust and
consistency.

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Not everyone will
buy, but this
dramatically
increases the
chance that they
will

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Reciprocity

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Easy - you're giving
them a lead
magnet to sign up.
Toss in a bonus
MP3 or PDF
training here and
there. You activate
a lot of reciprocity.

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Contrast

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This trigger flows
along with the
others; I've given
examples of how
in the previous
triggers

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Hope

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Hope is the result of
putting all the other
triggers into your
campaign - your
subscribers hopes they
can continue to learn
from you, and that you
are who you say you
are. It's natural.

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emails that people want to read - and that
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