Building Your Personal Brand: Establishing Rock-Solid Authority
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You've got something to offer the world, and you're ready to let them know. Authority is critical to building your personal brand. Here's a run-down of what it takes to become an authority... and let others know it.
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Building Your Personal Brand: Establishing Rock-Solid Authority
- 1. Get more training at: CoachingProgramBlueprint.com Establish Your Authority
- 2. Get more training at: CoachingProgramBlueprint.com Authority is a kind of power. It is the right to determine what others do.
- 3. Get more training at: CoachingProgramBlueprint.com But it is more than that. It also includes the ability to do so.
- 4. In order for you to establish authority in your niche, you need to expand your knowledge of the industry.
- 5. Get more training at: CoachingProgramBlueprint.com There are three steps to gain authority…
- 6. Two come naturally… if you do the first one right
- 7. That first step is research. And this is where so many Internet marketers fall down.
- 8. Get more training at: CoachingProgramBlueprint.com Research feels too much like school, and most entrepreneurs couldn’t wait to leave. They wanted to do, rather than to learn.
- 9. Get more training at: CoachingProgramBlueprint.com But the problem is that without the research, all you ever see is your niche. Simply being knowledgeable about your niche does not make you an authority.
- 10. For more training, go to: CoachingProgramBlueprint.com
- 11. If you do enough research, then you begin to move ahead. You learn about context. Context is the environment in which your niche lives. CoachingProgramBlueprint.com
- 12. Get more training at: CoachingProgramBlueprint.com Within that environment there are other niches; some that complement yours, and others that are just on the fringes.
- 13. But power comes from understanding how they all work together.
- 14. And when you know that, then you can lead the thoughts of others. That is the third step: Leadership
- 15. Get more training at: CoachingProgramBlueprint.com True leaders have willing followers. If no one is following you, then you are not leading them.
- 16. Get more training at: CoachingProgramBlueprint.com But, when people start to listen to you, to consult your opinion before taking action, then you can say that you have authority in your niche
- 17. For more training, go to: CoachingProgramBlueprint.com