This is the first major update to my slides on Slideshare in almost a year. My thinking has evolved significantly after helping take an additional 8 startups to market.
2. #1 Startup Risk = Customers Huge challenge to acquire & convert Little useful guidance available Hard to know where to start (hundreds of things you “could do”) 2 startup-marketing.com
3. What Really Mattered on Road to IPOs? Understand users and use cases Focus on right metrics & optimize Apply engineering to marketing Early execution is most critical 3 startup-marketing.com
4. Primary Focus Now Critical Zone Critical Zone IPOs Growth Stage Then light advising in growth stage 4 startup-marketing.com
7. What is Product/Market Fit? People want/need your product And they represent large enough market Differentiated from alternatives Users will pay for your product Or you are advertising supported 7 startup-marketing.com
8. “Life of any startup can be divided into two parts -before P/M fit and after P/M fit” Marc Andreessen Founder Netscape, Opsware, Ning 8 startup-marketing.com
9. PayPal’s Quest for P/M Fit $200K seed funding - cryptography “No one really needed it” Max Levchin $4.5M VC funding - PDA payments People preferred web demo (100X users) $1.5B sale to eBay – web payments 9 startup-marketing.com