2. About
Me
• Creative Director New/Slang
• 4 years working in agencies
• Course Consultant for Digital
Marketing Institute
• Member of IAB Social Media
Council
Say hello @seanearley / @newslangIE
3. About
New/Slang
• Only two years old
• Won 11 Industry Awards since
October 2014
• Clients such as Lidl, HB, Lyons
• Team of 12
Say howiya @NewSlangIE
8. What is an influencer?
• 22m Instagram Followers
• €30,000 per post
• 1% relevance
• 20,000 Twitter Followers
• €200 per post
• 100% relevance
Influence is RELATIVE
15. What do brands want?
Earned
OwnedPaid
Brand
Social media engagements,
recommendations, reviews,
blogposts
Social media take
overs, brand
ambassadorships
Content
creation
partnerships,
attendance at
events