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1. Production Reflection
Sean Cawood

2. Trailer Process
• I Played Through mass effect 3 in narrative mode,
recording the gameplay in 1080p 60fps without
music for maximum quality I did this using a
recording software called Xsplit .this roughly took
me over 30 hours. I chose mass effect 3 because it
is my favorite game series, and the audio settings
would allow me to remove the music so when I
edited it together for a trailer, it would seem
more professional as there wouldnt be two
conflicting music audios that cept cutting out
throughout the trailer
• I then selected the trailers music in youtube and
downloaded it, I chose I a track called
“Immediate” because it mixed an ominous
unknown vibe with action very well, and I loved it.
• Say why and feelings about it

3. Process
 I started to piece the trailer together by selecting audio and video clips
crucial for understanding the plot, This was very tedious as the total
amount of recordings were 30 hours in total, but I managed to skip
through most of the gameplay leaving about 2-3 hours of cut-scenes
from the game with only 1 DLC, I picked out the most Important
scenes and put them in order leaving me with an hour of footage
before I trimmed off the last section of the game leaving me with 45
minutes of footage to pick from as I was very attached and believed I
could work in a trailer. I did this all in a software called MoviePlus X6
 I then Added put the music in the audio track and started looking at
adding non spoiler clips from the game mainly from the beginning
sequence which I believed set up the plot perfectly without giving
away too much the player wouldnt find out within the first few
moments of playing the game. I didnt want spoilers because it would
have ruined the experience of the game. I had to cut the audio track
from 4 Minutes long into 1:30 minutes so it would more fit the size of
an actual trailer, I also had to make sure it still flowed well.
 I wanted the start of the trailer to begin with a ominous feel to it. I
wanted to do this because in mass effect there is so much unknown,
which gives it a lot more excitement as it leaves you to theories and
calculate what will happen and how your choices might effect the
outcome. So to stick with my first theme I selected a second music to
put in the beginning, I quickly loaded an old save of mass effect 2 to
get the footage of the reapers looming towards the galaxy at the end,
I then added some of this footage along with the Beginning logos for
mass effect 3 that you get when you start up the game into the start
of the trailer along with the ominous music.

4. Process
 I then moved the Footage I Collected, so it changed in time with the music, my first
draft was too long so I ended up cutting the ominous beginning to 15 seconds and I
used a Black Colour Fade on the 2 clips left to amplify the ominous feel . I think this
worked very well
 I then went into my recordings of mass effect 3 and extracted Dialog from the start
of the game “The Reports Coming In Are Unlike Anything we have seen” “Whatever
This is, its incomprehensibly powerful” and commander shepard replys “You
Brought Me Here To Tell You What You Already Know” At this point the viewer of
the trailer wont know who this “Powerful” Enemy is if they haven't played the
game and have only seen the flash of the reapers from the 2nd clip. I then added
these lines in time with the Music and Clips then I moved onto the action. I
originally had to remake this because during the process of making it I didnt realise
I the first hour of gameplay had music enabled, so I had to go back and replay the
first hour of the game. I think all this worked amazingly well so I kept it

5. I next Introduced the main Music I picked for my
trailer, I took a clip from the Cinematic Trailer I
downloaded where a fighter gets shot down by a
Reapers Beam and shepard finishes the dialogue
“The Reapers Are Here” , I placed all this
together after the ominous section as its
unexpected and draws the viewer in. at the same
time it introduces the reapers, Huge Bio-
Synthetic Killing Machines 2KM tall who mass in
the Hundreds of Thousands. Every 50,000 years
they Harvest the galaxy for unknown reasons,
destroying all remnants of advanced civilization
and return to dark space. Its not even known how
long this cycle has continued but its suggested
that its gone on for Millions or even Billions of
years
Then The reapers start to descend into the
heavily populated city, creating sense fear and
hopelessness as how can these monsters be
defeated
At this point I Personally loved this and I didn’t
change it during the whole week I spent making it
because of how well done I thought it was

6. • The Next 20 Seconds I messed around with for
days trying to figure out how I could make it
work, I eventually deleted the 20 seconds and
replaced it with a downloaded a clip from the
announcement trailer and a set of Reaper
sound effects, I removed all sound from the
clip of the reaper stepping on the camera, I
made it fade to black I also added the reaper
sound effect when it steps so it felt more
detailed, like it was there, if I had no audio it
would have felt off
• I then Added the mass effect logo which I made
fade in and out with the music, stepping back
from the action and returning to the ominous
starts of the trailer, but it then returns to the
action in the next clip. I did this to remind
people what this was advertising
• I used a clip from the 2nd
act of the game from
the Palaven Falls mission, the Homeworld of
the Turian Race, the most powerful Militaristic
Species in the galaxy, and the reapers tear
them apart, Making the sense of Hopelessness
ever stronger in the game. I Took a short clip of
the fleet before its failed counter attack to
retake the homeworld, in the clip you cannot
see the massive reaper forces they are about to
face. I did this to show the size of the turian

7. • I then added Admiral Andersons voice from the first mission
“We Need Every Species And All Their Ships To Even Have A
Chance At Defeating The Reapers” with the previously
mentioned clip of the turian fleet, and I made sure the dialog
and the clips played in time with the music, I made lots of
edits to make sure all the previously selected clips were
perfectly in time with the music, I wasnt going to rush this
and repeat previous mistakes with my trailers, I was going to
make sure all this worked out to perfection. And I think it
worked out well
• The Next Clip in time with the music I use is when the reaper
invasion starts in mass effect 3, a reaper descends from the
clouds, shortly after the reports of the first attack in london,
the clip then skips a few seconds later when the second
reaper causes an explosion outside the Defense Committee
Chambers, The Explosion breaks the glass sending the desk
flying towards Commander shepard and admiral anderson
who have to run away to get away, the two clips also play in
time with the music. This was very important as it improves
the quality of the trailer
• I then used a clip later used in the first mission where shepard
says to anderson as he stays behind to help defend earth “Ill
Be Back For You, And Ill Bring Every Fleet I Can!” This is the
whole aim of the game to take back earth, and destroying the
reapers by uniting the galaxy. I added this because good
trailers give the idea of the story away so people will be
interested without spoiling too much. I think I did that well

8. • Now its onto the Final 30-40 seconds of the trailer, where
the pace goes faster and gets more action packed this is
where most of the hard work and changes went over the
past week trying to get everything right, finding the right
lines and dialog to go with the music was the hardest part
• After the last line I wanted the action to break out, to
keep the audiences attention but the drop in the music
was another 20 seconds away so I cut it leaving 40
seconds left, this was difficult for me as it meant I
wouldn't be able to fit as many shots in and that would
shorten the trailer but I went with it anyway
• The Next Scene is the Normandy SR-2 Refit Model firing
concussion missiles at the reaper forces on the ground to
rescue shepard from earth, this fits perfectly with the
music dropping into the action and it was an opportunity I
couldn't miss
• The Next Clip I picked was the visions from the prothian
beacons, I then put the voice of Javik (A prothian who
survived 50,000 years in stais) who gets annoyed when he
sees shepard saw the warnings from the first Mass Effect
Game But they didnt act on them “Our Destruction, Our
Warnings” “Why Werent They Heeded!? Why Didnt You
Prepare For The Reapers Human!?” This Clip was added
very late in the process, but I feel it adds a lot to the
trailer as it sends chills down your spine. This works well

9. In the Next Clip a Thresher Maw Leaps out of the
sunny sands of Tutanka to attack a Reaper Destroyer i
added this because its a very cool shot
“Take” “Earth” “Back” Mimics the original trailers slogan
as it marketed the game I Recreated this by
downloading the mass effect font and creating it 3D in
Photoshop, I then put it into MoviePlusX6 and added a
zoom effect along with a Lens flare effect to make it
seem more professional, I could have also done it
easier in After Effects, but I am unfamiliar to the
software and I dont have access to it at home. I
mimicked the slogan because its already familiar with
the franchies
In the next clip I combined a few scenes against the
Cerberus Assassin Kai Leng who you fight in a few
missions, over these scenes The Illusive mans
separate dialogue over the top “Don't Interfere with my
plans shepard” “I wont Warn You Again!” as his
hologram warns her. “Duly Noted” and “I Wont Let
Cerberus Stop Us” were lines I consider as a response
from shepard but with the time limit I couldn't seem to
find a way to squeeze it in, so I left it out. This is one of
the original Ideas I had for the trailer but its been
changed a lot since the conception of the idea. The
current scene also had to be cut down a lot to fit into
the trailer

10. • At the end of the trailer, the music
stops as a reaper scream becomes
louder and when it goes I left it with
a silence falling over the scene as a
small terrified child sits there as the
reapers invade, this was a clip from
the release trailer for mass effect 3, I
came up with this ending by accident
as I just left the clip there perfectly
and only needed minor adjustments.
Because I edited the music so heavily
it was missing a ending, so this
seemed to work well as an ending to
the trailer, I also added a logo,
release date at the end too. I added
them because I wanted make my
trailer more professional

11. Poster and T-shirt Process
• First I sat down and started drawing a Sovereign
class Reaper, on my ipad using procreate, I drew
the outline first with a reference beside so I could
look to it for to see if there was any details I
missed or weren't accurate. I then coloured it in
and shaded it, this took a few days to do before it
was ready. I wanted to draw a sovereign class as
its Iconic to the mass effect trilogy. I drew it at a
angle so I would be able to flip it and it would be
able to fit beside my harbinger giving it a 3D
Effect. I drew it in a cartoony style to be faster
and easier to draw than. I also really like the
style.

12. Process
• I then drew out harbinger as a line sketch
in procreate on my ipad and did the same
as I did before with sovereign where I
coloured it in and shaded it also in
procreate, I then used a light effect for
his eyes with a luminescent yellow and
orange effect. I also used the legs of the
Sovereign class on harbinger to save
time. I wanted to draw harbinger
because hes the boss reaper , so I
thought he would be good because of
how iconic it is.

13. Finishing Process Of Poster
• For my poster I placed my drawing of
harbinger in Photoshop and then I
added sovereign class reapers around,
adding plenty of them making it feel
more like an invasion force with over
120 reapers on the poster alone, the
frame of the shot also suggests there
are more of them than just what we
can see. I made it imitate the ending of
mass effect 2 because it was a well
framed shot which showed you, even
though you beat the collectors, you
havent stopped the reapers, and they
are still coming. Which links to the title
I later put on the poster “The Reapers
Are Coming”

14. Process
• I finished the poster off with “REAPERS
ARE COMING” In 3D capitals letters
and I then exported the file and
uploaded it to redbubble. I had to
install a custom font to be able to use
the mass effect font. I wanted to use
the mass effect font because its iconic
to mass effect. I made the font 3d
with photoshop since it looks more
professional

15. Finishing Process Of T-Shirt
• I got the drawing of harbinger I did and
got a close up of him on my shirt with
the quote “ASSUMING DIRECT
CONTROL” written in 3D Writing in the
mass effect font. I made the font 3d to
look more profecional
• I then Uploaded the design to
Redbubble and applied it to the Shirt
Design There, ready for manufacture. I
used redbubble . I used redbubble
because its easy to use and upload