Using Group Messaging to Spread Smiles

1. this is your smile

2. this is your smile
your smile helps you reduce stress[1]

3. this is your smile
your smile helps you reduce stress[1]
your smile causes others to smile[2]

4. this is your smile
your smile helps you reduce stress[1]
your smile causes others to smile[2]
your smile helps others reduce stress

5. what does this mean?

6. what does this mean?
smiling is contagious calming mechanism

7. design
use technology to enable contagious smiling

8. design methods
+
Group text messaging Mobile Phone
platform Camera

9. design methods
each day members
of the group would
receive a smiling picture of
me with a prompt
at the beginning of
the pilot, all were
instructed that they had to
respond to the prompt

10. data
3 total groups
4 people/group
groups were formed
with help of participants
in my last pilot
(http://slidesha.re/jWnWU1)

11. results
Response Rate
100%
75%
50%
25%
0%
Day 1 Day 2 Day 3 Day 4 Day 5

12. results
Time between the initial trigger and responses
of each group was all over the place, ranging
from immediately after to random times later in
the day

13. surprises
since a group messaging platform was used, the
response of one member of the group served as
an additional hot trigger for the rest of
the group

14. surprises
since a group messaging platform was used, the
response of one member of the group served as
an additional hot trigger for the rest of
the group
(which was likely more effective than repeat
texts from me)

15. surprises
in the latter days of the pilot, participants sent
unprompted smiles to their respective group
everyone reported that the pilot was “fun” or
“enjoyable” in some manner or another

16. what’s next
Pilot the mechanism on groups without me
Expand to more mediums (Twitter, Facebook)
Extend the trial beyond 5 days

17. thanks for viewing!
Sean Rose
twitter: @sean_a_rose