Online advertising -a new source of non-dues revenue--higher logic

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Presentation given as part of the Higher Logic Learning Series. Focused on online advertising stats, tips on how to best sell ads online and a case study from the National Apartment Association.

Business Technologie

Online Advertising: A New Source of Non-Dues Revenue

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interesting Stats and Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interesting Stats and Facts ,[object Object],[object Object],[object Object],2006 2007 2008 2009 2010 2011 16.9 21.4 27.5 32.5 37.5 42

Interesting Stats and Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2006 2007 2008 2009 2010 2011 350 920 1,560 2,020 2,400 2,700

Interesting Stats and Facts ,[object Object],[object Object],2007 2007 2008 2009 2010 2011 .77% 1.07% 1.3% 1.48% 1.60% 1.62%

Tips for a Successful Online Ad Sales Program ,[object Object],[object Object],[object Object],[object Object],[object Object]

Survey question #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for a Successful Online Ad Sales Program Home Page

Tips for a Successful Online Ad Sales Program Interior Page

Tips for a Successful Online Ad Sales Program Discussion Groups

Survey question #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Survey Question #3 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: National Apartment Association ,[object Object],[object Object],[object Object]

NAA Case Study: Creating a Sales Plan ,[object Object],[object Object],[object Object],[object Object]

NAA Case Studies: Identifying Advertisers ,[object Object],[object Object]

NAA Case Study: How We’re Doing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions and Answers Contact Information: Scott D. Oser Mary Scott President Online Resource Manager Scott Oser Associates National Apartment Association 301-279-0468 703-797-0645 [email_address] [email_address] www.scottoserassociates.com www.naahq.org

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Online advertising -a new source of non-dues revenue--higher logic

1. Online Advertising: A New Source of Non-Dues Revenue

3. Interesting Stats and Facts

10. Tips for a Successful Online Ad Sales Program Home Page

11. Tips for a Successful Online Ad Sales Program Interior Page

12. Tips for a Successful Online Ad Sales Program Discussion Groups

13.

14.

15.

16.

17.

18. NAA Case Study: Ad Information Sheet

19. NAA Case Study: Sample Home Page

20. NAA Case Study: Sample Interior Page

21.

22.

23. Questions and Answers Contact Information: Scott D. Oser Mary Scott President Online Resource Manager Scott Oser Associates National Apartment Association 301-279-0468 703-797-0645 [email_address] [email_address] www.scottoserassociates.com www.naahq.org