Talk | Sparking Change and Inspiring Patients How do you become a service designer in an organisation that doesn’t support service design? Sarah Josefsberg had worked in the NHS for over ten years and now finally had the “perfect” role in which to use her service design skills. With her new service design superpowers she would finally be able to make a difference to the lives of cancer patients across the North and East of London, or would she? In this case study Sarah Josefsberg will explain how to use service design to spark change and empower patients where design thinking has no existing support. It also discusses the challenges and opportunities that working this way can bring to big organisations like the NHS.