Paul Thurston PDR

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SDGC15
Trends in policy and
service design
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

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Agile procurement
Specialised design support
Strategic investment
Training for service design
Design for policy making
Design in innovation programmes
Design & research get closer
Rewrite the job spec
Government as SD agency
Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like
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SPIDER
Recommendations for
the public sector
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Make it organisational policy
Use it to realise ideas
Recruit design managers with experience of it
Use it for co-creation
Use it to develop strategy
Use it to stimulate social enterprise
Build capacity to do it for yourself
Use agile procurement to buy the right outcomes
Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

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DMI
Trends in Design and
Government in Europe
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Put down your post-it
notes and scale up your
project ambitions

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Fad...

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2005

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2016

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Has the debate kept up?

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Fear of stagnation

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To discuss...

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“The UK is the heart of
service design in EMEA.”
Forrester Research 2013 | Service Design Agency Overview, 2013
https://www.forrester.com/report/The+State+Of+Service+Design+2013/-/E-RES108541?objectid=RES108541

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Not ahead for long

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50.5%

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HTTP://WWW.BLOOMBERG.COM/NEWS/ARTICLES/2016-01-28/CHINA-TRUMPETS-ITS-SERVICE-ECONOMY
1985 2015
Services
Agriculture
Construction and
manufacturing
0
35t
70t
GDP in Yuan
50.5%

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UK Service Design Brand

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Role for government
& agencies

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Role for agencies
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
So, what do we do?

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Shift mindset by 3 years

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Role for agencies
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3 things

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1: New Tech & Big Data
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2: UK SD as export
product
(government and agency)

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Shared ownership of
IP in joint venture

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3: Education

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1: UK SD as export product
2: Education
3: New Tech & Big Data
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

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Put down your post-it
notes and scale up your
project ambitions

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Thank you
pthurston@pdronline.co.uk
www.pdronline.co.uk
@pdr_online