Clara Bidorini, speaks at SDGC19. Clara Bidorini is a social entrepreneur and strategic designer. She coordinates Corporate Acceleration and Organizational Innovation Programs at Kyvo, and teaches Strategic and Business Design in Brazil. Often misunderstood among entrepreneurs, Service Design has proved to be a relevant approach to help corporations and startups to craft solutions together and improve dialogues within their ecosystems. From blockchain to beauty market, the method has proved to be successful not only in leading startups to seek deeper validation of their hypotheses, but also in convincing corporations to pursue data oriented solutions, instead of the usual dogmas. Become a member! https://www.service-design-network.org Follow us on Twitter: https://twitter.com/sdnetwork Or on LinkedIn: https://www.linkedin.com/company/2933277 Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/ Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/

1. THE MISSING FRAMEWORK
BETWEEN STARTUPS AND
CORPORATIONS

2. CLARA BIDORINI
Head of Corporate Venture
Graduated at Politecnico di Milano
Master at Universidade de Lisboa
Manager in Service Design Consultancy
Professor of Strategic Design at IED
Leader of 1st group of Women in Design in Brazil
Founder of Namoa and ChangeAsAMindset

3. We deliver services that add
innovation and relevance
for our clients through
design.

4. BRAZIL’S
ECOSYSTEM
IS DIFFERENT.

5. 6 LEGGED
ECOSYSTEM
1 LEGGED
ECOSYSTEM
Silicon Valley Brazil

6. Developed
entrepreneurial
ecosystem
Silicon Valley
Supportive
Academic
Institutions
Government
support
Collaboration
with
Private Sector
Community
& Give Back
Risk-taking
Culture
Abundant
Capital
Brazilian
entrepreneurial
ecosystem
Supportive
Academic
Institutions
Government
support
Collaboration
with
Private Sector
Community
& Give Back
Risk-taking
Culture
Abundant
Capital
Source: Kauffman Fellows

7. The best way to improve
Brazil’s ecosystem
is through
the private sector
SERVICE
DESIGN

8. by building bridges
between
Startups and Corps.
SERVICE
DESIGN

9. A LITTLE BIT
MORE ABOUT
THE ECOSYSTEM

10. STARTUPS

11. SALES PIPELINE IS TOO
LONG, STARTUPS
NEED A MORE
HOLISTIC APPROACH
WITH THE MARKET
STARTUPS LOSE
PART OF THEIR EQUITY
(UP TO 10% IN EXCHANGE
FOR THESE SERVICES)
EQUITY REDUCTION
AND MESSY CAP SCARE
INVESTORS AWAY
ACCESS TO
ACCELERATION /
INCUBATOR PROGRAMS
(UP TO 4 MONTHS)
MEET WITH INVESTORS
AND FUNDS TO
FUNDRAISE
CONTACT WITH CORPS
TO BE HIRED AS
SUPPLIERS

12. WE CALL THIS
ACCELERATION 1.0

13. CORPS

18. CORPS STRUGGLE
FOCUS MOSTLY
ON OPERATIONS
AND RESULTS
STARTUP DNA
IS NOT A SHARED
VALUE AMONG
EMPLOYEES
ISSUES HIRING
STARTUPS AS
SUPPLIERS
LOTS OF
EXPECTATIONS
BUT
NO HANDS-ON
EXPERIENCE
LOW
COMMUNICATION,
TRADITIONAL
SILOS

19. Source: confidential
CORPS ARE WILLING TO DO
OPEN INNOVATION
BACK STARTUPS/
COMPANIES WITH
THE POTENTIAL TO
ENTER NEW
MARKETS
29%
LOOK FOR
POTENTIAL
PRODUCTS /
SOLUTIONS
TO SELL
27%
BRANDING
6%
BACK
STARTUPS TO
PROVIDE
MORE
EFFICIENCY
FOR THEIR
INDUSTRIES
22%
OTHERS
14%

20. Source: 500 Startups, “How do the World’s Biggest Companies Deal with the Startup Revolution?”

21. ACCELERATION 2.0
ZER0 EQUITY PROGRAMS
+
DESIGN-DRIVEN APPROACH

22. ZER0 EQUITY
PROGRAMS

23. ZER0 EQUITY:
MORE INVESTMENTS AND DEALS.
FOUNDERS SHOULD OWN
80% OF STARTUP’S EQUITY
EQUITY-FREE PROGRAM
INCREASE CAPITAL IN THE
ECOSYSTEM

24. ZER0 EQUITY:
MORE INVESTMENTS AND DEALS.
FOUNDERS SHOULD OWN
80% OF STARTUP’S EQUITY
EQUITY-FREE PROGRAM
INCREASE CAPITAL IN THE
ECOSYSTEM
+ STARTUPS & + SCALEUPS
WILLING TO TAKE PART
+ DIRECT PARTICIPATION
OF CORPS INCREASE
NUMBER OF DEALS

25. DESIGN-DRIVEN
APPROACH

26. 6 new services to improve
Corporate Acceleration
CO-CREATION

27. GOALS
We created specific sessions to target as many
open innovation goals as possible and to engage
stakeholders be a part of the acceleration.
CO-CREATION

28. MENTORSHIP
6 new services to improve
Corporate Acceleration
CO-CREATION

29. TRAINING PROGRAM
Innovation starts from a cultural change:
experience the startup world + language and
absorb the way startups work.
MENTORSHIP

30. TRAINED MENTORS
IN 2018-2019
+150 EXECS

31. MENTORSHIP SESSIONS
WITH STARTUPS IN 2018
+400 (2 PROGRAMS)

32. MENTORSHIP
6 new services to improve
Corporate Acceleration
CO-CREATION
HIGH TOUCH

33. HIGH TOUCH
SHARING RESPONSIBILITIES
To co-create, solutions and responsibilities must be
shared: engineered design sprints to leverage more
communication, experience and less silos.

34. MENTORSHIP
6 new services to improve
Corporate Acceleration
CO-CREATION
HIGH TOUCH

35. DIFFERENT APPROACH DEPENDING ON
THE ACCELERATION TRACK
START
GROWTH

36. MENTORSHIP
6 new services to improve
Corporate Acceleration
CO-CREATION
HIGH TOUCHBUSINESS
STRATEGY

37. BUSINESS STRATEGY
CREATING A HOLISTIC APPROACH
How many possible strategies fit in a Corporate
Acceleration program? Write them all!

38. NUMBER OF NEW
STRATEGIES IN 2018
+140 (35 STARTUPS)
4 NEW STRATEGIES / STARTUP

39. MENTORSHIP
6 new services to improve
Corporate Acceleration
CO-CREATION
HIGH TOUCH
DESIGN
RESEARCH
BUSINESS
STRATEGY

40. DESIGN RESEARCH
FOCUS ON EACH STAKEHOLDER
Design Research in the field to collect new
findings. Field includes corps :)

41. DESIGN RESEARCH AND ANALYSIS

42. DEFINING PERSONAS

43. MENTORSHIP
6 new services to improve
Corporate Acceleration
CO-CREATION
HIGH TOUCH
PROTOTYPING
DESIGN
RESEARCH
BUSINESS
STRATEGY

44. PROTOTYPING
BUILD, TEST & VALIDATE
Validation with executives, managers,
stakeholders from the corps
(ux, product development, market fit).

45. SERVICE BLUEPRINT FOR A
NEW PRODUCT

46. SERVICE BLUEPRINT FOR A
NEW PRODUCTTESTING WITH MANAGERS

47. CASE

49. Find new
startups to
differentiate
Visa’s services
portfolio
CO-CREATION
Execs and managers
learn about startups
and become mentors
MENTORSHIP
Mentors start working with
startups to develop strategies
into projects
HIGH TOUCH
Strategy: add
new services for
successful
users
BUSINESS STRATEGY
Finding: users want
to access financial
products
DESIGN RESEARCH
New MVP: are successful users
buying new financial products
on Blu’s platform?
PROTOTYPING
New MVP: was Blu going to
design those financial
products?
PROTOTYPING
Visa articulated
meetings with major
Brazilian banks and Blu
starts offering financial
products to successful
users.
> partnership
> time to market
> more people
access bank
services

51. 7 PROGRAMS
30 CLIENTS
70 STARTUPS

52. 2 TAKEAWAYS

53. #1
STARTUPS STILL NEED TO
EVOLVE IN RESEARCH
AND BUILD HOLISTIC
APPROACH

54. #2
ADDING IT RESOURCES
COULD ACCELERATE
PROJECT DEPLOYMENTS

55. Service Design is the
missing framework to build
bridges between Startups
and Corporation

56. ACCELERATION 2.0
OFFERS A WIN-WIN
SITUATION.

57. CO-CREATED
SOLUTIONS ARE
MORE HOLISTIC.

58. COLLABORATION
IN A 1-LEGGED
ECOSYSTEM INCREASES
SUSTAINABILITY.

59. DESIGN-DRIVEN
PROCESS IS MORE
ASSERTIVE AND
FASTER.

62. WE WANT TO HEAR
FROM YOU AND BUILD
BETTER ECOSYSTEMS
TOGETHER.

63. WE ARE
KYVO
LET’S TALK :)
CLARA BIDORINI
clara@kyvo.com.br
clarabidorini
kyvoinnovation kyvoinnovationkyvoinnovationkyvo innovationkyvo.global