A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.

1. SDL MEDIA MANAGER
&
Digital Signage
The added value to Digital Signage Systems
SDL Proprietary and Confidential

2. What’s Digital Signage?
“Digital Signage is a form of electronic display that shows television programming,
menus, information, advertising and other messages. Digital displays can be found in
public and private environments, such as retail stores, hotels, restaurants and in/on
corporate buildings.”

3. Agenda
1. SDL Media Manager
a Brief introduction
2. SDL Media Manager for Digital Signage
- Optimizing Assets for distribution
- Digital Signage as part of the Customer Journey
3. Digital Signage & Conversion
- Via Mobile
- Via Social Media
- Via the Web
3

4. SDL Media Manager
a Brief introduction
SDL Proprietary and Confidential

5. 6 Steps to Success: What can SDL Media Manager do for you?
1. MANAGE
Centralize media assets, manage metadata
and cross-media transcode them to make
them available across your channels.
2. LOCALIZE
Add content translation: subtitles & dubbing.
One video asset for all your languages.
3. DISTRIBUTE
Cross media distribution management;
Web, Mobile, Social Media, Digital Signage.
5

6. 6 Steps to Success: What can SDL Media Manager do for you?
4. SOCIALIZE
Use your system to spread & manage your
media and message across social media.
embeds, tell-a-friend, rate content
5. ENRICH
‘Convert viewers into buyers’. Add in-screen
apps on top of the content to collect contact
information, direct the audience to your
website, run promotions, etc.
6. OPTIMIZE
Study the conversion statistics and act on
the reports. Making the customer journey an
optimum rich-media experience.
6

7. SDL Media Manager for
Digital Signage
- Optimize Assets
- Make Digital Signage part of the Customer Journey
SDL Proprietary and Confidential

8. Optimize Assets for Distribution
Encoding, Distributing & Linking
• Standardize video/image quality
• Optimize file size before distribution, or
• Link to the video’s instead of distributing video files; enables live feeds too.
8

9. Make Digital Signage part of the Customer Journey
Social Branch/Store
Research Compare
Share
E-mail Call Center
Get Help
Evangelize
Product
Search Brand Friend
Company
Decide
Trust
E-Commerce Outdoor Ads
Platforms / Games
Advocacy
Use
Personalize
Desire and Action
Purchase
Web Platforms / Games
Awareness & Insights
9
Customer

10. 1. Push the Product/Offering & the Brand
2. Be transparent and responsive  Listen & Act on it
3. Build your brand on trust, easy-to-use & high service
Convert viewers into buyers
}
Web Brand.com &
Social Media
Reach Out Mobile
Digital Signage
Harvest In-screen Apps
10

11. SDL Media Manager for Digital Signage
MULTICHANNEL RETAILING
• Is when a customer spreads shopping across a number of channels
• Or when he/she buys via the various channels of one retailer
• Or when he/she uses all kinds of channels for only one purchase
Convert viewers into buying customers
• Optimize Assets
• Synchronize timing across Channels
• Build your Story  adapt but be consistent
}
Web Brand.com &
Social Media
Reach Out Mobile
Digital Signage
Harvest In-screen Apps
11

12. SDL Media Manager’s Digital Touch Points
1. PHYSICAL LOCATIONS
- Digital Signage
2. ONLINE
- Websites
- Social Media
3. MOBILE
- Phones
- Tablets
12

13. Digital Signage
& Conversion
Via Mobile, Social Media & the Web
SDL Proprietary and Confidential

14. Digital Signage to Mobile  Scan & Convert

15. Building Bridges across Borders
DIGITAL SIGNAGE
MOBILE
SOCIAL MEDIA .tv
.com

16. SOCIALIZE & HARVEST: SDL Media Manager In-screen Applications
DIGITAL SIGNAGE MOBILE SOCIAL MEDIA
SOCIAL MEDIA PLAYER
IN-SCREEN APPS

17. Questions?
Wouter Maagdenberg
Founder & Product Manager
wmaagdenberg@sdl.com

18. Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks,
service marks, images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be
copied, used or distributed except as authorised by SDL.