Laurie Boudreau Email: lboudreau@johnnyrockets.com Johnny Rockets International Development 24882 La Plaza, Suite 100 Dana Point, CA 92629 USA

1. It’s a Great Day at Johnny Rockets!

2. Who is Johnny Rockets?
Founded June 6, 1986 on Melrose Avenue in Los Angeles,
on the belief that everyone
deserves a place where
they can escape from
today’s complicated world
and experience the FOOD,
FUN, and FRIENDLINESS
reminiscent of feel-good
Americana.

3. Who is Johnny Rockets?
• Annual Sales in excess of $300 million
• 283 Restaurants Open
– 32 Corporate Operated
– 203 Domestic Franchised
– 48 International Franchised
– 29 States / Districts
– 12 Countries
– 10 Cruise Ships
– 16 Casinos
– 33 Amusement Parks
– 6 Airports
– 9 Stadium Locations

4. Who is Johnny Rockets?
2009 Winner of
Foodservice
Equipment and
Supplies
“Chain
Operator of
the Year”
Award

5. Who is Johnny Rockets?
2006 Winner of
Nations
Restaurant News
Prestigious
“Hot! Again”
Award!

6. Who is Johnny Rockets?
The Johnny Rockets Brand is recognized by many...
– Ranked No. 1 Full-Service Hamburger Restaurant in
Entrepreneur Magazine's Annual Franchise 500 listing.
– Top 10 Best Family-Friendly Restaurant in...
• Philadelphia
• San Francisco
• Atlanta
• New York
– Top 10 Hamburger in...
• Los Angeles
• Atlanta
• Miami
• Columbus
• Rhode Island
– Voted Best Hamburger in Dubai, UAE!
– Voted Top 10 Place for Kids (Orlando!)

7. Why Johnny Rockets...
• All-American Brand!
• Speed of Service
• Quality Food
• Attentiveness to Guests
• Simplicity of the Brand
• Franchisee Support

8. Why Johnny Rockets...
All-American Brand!
If you are anywhere in
the world and want to
visit the United States,
there’s no need for a
Visa…
Just drop into Johnny
Rockets!

9. Why Johnny Rockets...
All-American Brand!
Johnny Rockets spreads the Food, Fun and
Friendliness of the classic All-American era around
the globe in the form of delicious 1/3 pound
Hamburgers, Hot Crispy American Fries, and rich,
delicious, Hand Dipped Milkshakes!

10. Why Johnny Rockets...
Speed of Service
• Johnny Rockets delivers a full service restaurant
experience, complete with dancing servers, while
meeting quick service restaurant time expectations.
• Different formats allow for scaled down menu options
allowing for shorter service times.
“Not only were my burger
and fries undeniably the
best I have enjoyed in the
Boston area they were
delivered in record time.”
Owen Duff, Bedford MA.

11. Why Johnny Rockets...
Quality Food
• PARTNERED with globally
recognized high quality brands.
• Our HAMBURGER patties
are a full 1/3 lb. of fresh 100%
ground beef, seasoned and grilled
to perfection.
• Our SHAKES and MALTS are
hand-dipped with ice cream that’s
made especially for Johnny Rockets.
• Our AMERICAN FRIES are
served fresh and hot out of the fryer.
No heat lamps and no waiting!

12. Why Johnny Rockets...
Attentive to our Guests
• Say “Hello” and “Goodbye” to everyone
passing through our doors.
• Serve the freshest, highest quality, simple
All-American fare.
• Cheerfully serve guest promptly in a
sparkling clean restaurant.
• Always dance on the half hour, twirl
straws and serve ketchup with a smile.
• Handle Guests needs right here and now.

13. Why Johnny Rockets...
Simplicity of the Brand
Easily adapts to fit many
venues and layouts
• Casinos • Airports
• Cruise Ships • Street Fronts
• Malls • Food Courts
• Amusement Parks

14. Why Johnny Rockets...
Simplicity of the Brand
With four different footprints, Johnny Rockets can
fit available space from 500-2500 square feet!

15. Why Johnny Rockets...
Franchisee Support!
• Training Support
– Management Training
– Grand Opening Crew Training
• Franchise Communications
– Franchise Extranet
– Quarterly Conference Calls
– Bi-Annual Franchise Conferences
– Franchise Road Shows
• Purchasing
– Product Specification Assistance
– Supply Line Assistance
• Guest Feedback Systems
• Site Selection & Development Assistance
• Marketing / Promotional Design Assistance

16. What our Guests are saying….
I am a first time customer 41 years old...so I have
eaten a good deal of food in my life...the Route 66
Hamburger has got to be the best I have ever
tasted. Unbelievable. I will be back for more!!
It was awesome! I went My first Johnny Rockets
there in a not so good experience was the best,
mood and the light and and I plan on bringing my
cheery staff made me family there to dine many
feel alive! times as well. Thank You.
Very impressed with the food, the waiter
was friendly and attentive, and the dancing
was a great addition to overall vibe!

17. Johnny Rockets International
Restaurant Presence
Current Operations In Development
• Canada - 4 • Dominican Republic
• Mexico - 10 • Saudi Arabia
• Caribbean -15 • United Arab Emirates
• Kuwait - 7 • Philippines
• Qatar - 1 • Egypt • Iraq
• Bahrain - 1 • Qatar • Bahrain
• United Arab Emirates - 5 • Mexico • Panama
• Egypt - 1 • Jordan • Lebanon
• Saudi Arabia – 2 • Syria • Cyprus
• Philippines – 1 • Chile
• Germany – 1 • Turkey

18. Johnny Rockets Development
by the Numbers
• Initial Exclusivity Fee $30,000 per Restaurant paid
at execution of ADA
• Initial Franchise Fee $30,000 per Restaurant paid
at opening of each
restaurant
• Royalty Fee 6% of Gross Sales
• Ad Fund Fee 0.75% of Gross Sales
• Local Advertising 2% of Gross Sales spent by
Developer

19. Johnny Rockets International
Ongoing Support
• Management Training 5 Weeks at a Certified US
Training Restaurant
• Opening Support 3 Member training crew on
site for 10 days.
Travel costs paid by Developer
• Ongoing Support Purchasing assistance to
establish supply lines,
Marketing program
support, Extranet access,
on site visits.

20. Contact Information
Steve Devine
Senior Vice President, International Development
Office: +1 (949) 643-6131
Mobile: +1 (949) 279-2180
Email: sdevine@johnnyrockets.com