Ben Huh SocialDevCamp Keynote on Sunday August 15th 2010 at IIT McCormick Tribune Campus Center.

1. Th e C h ee z b urge r St or y (@be nh uh)

3. Before that...

5. Before THAT...

7. 1/07: A couple in Hawaii

8. 3/07: 2TB in 2 weeks

9. 9/07: Investment

12. I Can Has
Cheezburger?
FAIL Blog
Failbook
Very
Demotivational
+50 others

13. Who We Are in Numbers

14. 2007

15. 23 Mo.

16. 3 Mo.

17. 16

18. How We Got Here

19. Scaling is a function
of business

20. I am the obstacle

21. Ego, pride, assumptions,
sacred cows, secrets,
coverups, reputation...
even some users.

22. Tough Decisions

23. From your perspective.

24. “If I wanted to work
4 hours per week,
and still be successful,
what would I do?”

25. From their perspective.

26. “If my users had 40 seconds
on my site, what would they
want to do?”

27. Beautiful alignment.

28. Detailed specifications for one of
the most highly scalable and
popular image manipulation
software on the Web.

29. CAPTION A
CAPTION B
CAPTION C

30. What happens if the caption is too long?

31. Options
(Smartest to dumbest)
Auto scale down the font-size
Wrap the text
Warn the user
Do nothing

32. OMG ROFLCOPTER BBQ WTF

33. 1 folder.
1MM+ images.
$6/month shared host.

34. Videos:
#1 Comedy Channel
1 Billion+ views

35. When Will the Madness
End?

36. Earth Sun

37. Media Users

38. Google
Facebook
Twitter

39. Complexity has an
inverse effect on your
business’ ability to scale.

40. Who are you trying to impress?

41. How to Stay Simple

42. Introducing the
TM
MPH Methodology.

43. Mr. Potato Head

44. Applies to technology as
well as org. charts,
product dev., IT, etc.

45. If a significant component is
lost, it’ll be ugly,
but no one dies.

46. Apps with structural independence

47. MPH on partners with
proven scalability.

48. Wordpress
JS-Kit
Viddler
Google Apps
Skype
Amazon S3, EC2
+ dozens of open source apps

49. Fire-up and forget

50. Try before you buy?

51. Prove before u spend.

52. Free up dev time to:

53. 10%
Core
Off-The-Shelf
90%

54. If WE build it,
it should be a
competitive advantage

55. When to MPH?

56. Can you plug in/out a
better, cheaper, faster
solution?

57. One Final Lesson
Learned

58. Human nature has
a tendency to
admire complexity
but reward simplicity.

59. @benhuh
benhuh.com