การระดมทุนจาก CrowdFunding
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สไลด์เรื่องการระดมทุนจาก Crowdfunding โดย Home of Maker (GravitechThai) ในช่วง Free Style Talk ที่งาน Chiang Mai Maker Party วันที่ 29 มีนาคม 2558 รายละเอียดเพิ่มเติม www.fb.me/HomeOfMaker, http://chiangmaimakerparty.com/
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การระดมทุนจาก CrowdFunding
- 1. CrowdFunding By Sathittham Sangthong (Phoo) GravitechThai (Home of Maker)
- 2. Crowd funding is Not New, But Crowdfunding is. Source : http://www.forbes.com/sites/jimblasingame/2014/08/01/crowd-funding-is-not-new-but-crowdfunding-is/
- 3. What is it? Traditional Funding - Large amount from one - A few source CrowdFunding - Many small sums from a large group of individuals
- 4. The Power of CrowdFunding A little Money A lot of people The power of CrowdFunding x =
- 5. Crowdfunding Characteristics • Enabled by internet technologies • Platform • Payment systems • Leverage social media • For start-ups and SMEs • Lack of access to traditional finance • Platform takes fees on money invested • Minimum investment very low
- 6. How does it work? Source : Working the Crowd, 2013, P.9
- 7. How does it work? Source : Working the Crowd, 2013, P.9
- 8. How does it work? Source : Working the Crowd, 2013, P.9
- 9. How does it work? Source : Working the Crowd, 2013, P.9
- 10. Different models Form of contribution Form of return Motivation of funder Donation based Donation Intangible benefits Intrinsic and social motivation Reward based Donation/ Pre-purchase Rewards but also intangible benefits Combination of intrinsic and social motivation and desire for reward Lending based Loan Repayment of loan with interest. Some socially motivated lending is interest free. Combination of intrinsic, social and financial motivation Equity based Investment Return on investment in time if the business does well. Rewards also offered sometimes. Combination of intrinsic, social and financial motivation Source : Introduction to crowdfunding,2012, p.2.
- 12. Different Sectors Arts Fasion Food Comics Crafts Technology Music Photography Film & Video Publishing Dance Design Games
- 13. $ 10 Potato Salad Reading Rainbow Oculus Rift Zubits Durio Sound $ 1.5k $ 29k $ 250k $ 500k Different scale $ 1 Million Pebble Time
- 14. Some Possible Benefits • More than money : time, assets? • Crowds of support – network effect • Innovative/high relevance ideas • New types of audience reached
- 15. Top 3 CrowdFunding Platforms CrowdFudning Platform 2014 Volume US Alexa Rank Fee $470M 277 5% $444M 145 5% ??? 472 9% Source : http://www.crowdfunding.com/
- 16. The Most Successful Kickstarter Product 1. Pebble Time – ($20,338,986) 2. Coolest Cooler – ($13,285,226) 3. Original Pebble – ($10,266,845) 4. Exploding Kittens card game – ($8,782,571) 5. Ouya – ($8,596,474) 6. Pono high-fidelity music player – ($6,225,354) 7. The Veronica Mars Movie project – ($5,702,153) 8. Reading Rainbow – ($5,408,916) 9. Torment: Tides of Numenera (Video game) – ($4,188,927) 10. Project Eternity (video game) – ($3,986,929)
- 17. Case Study • Mochi – The Monkey Ninja
- 18. Case Study • Zen Dice
- 19. Case Study • AKO Dice
- 20. Case Study • The Naked Pi B+
- 21. Case Study • Durio Sound
- 22. Thank you Questions? Contact Sathittham Sangthong (Phoo) Direct Phone : 082-975-3888 Direct Email : Phoo@GravitechThai.com www.HomeOfMaker.com, www.GravitechThai.com
Hinweis der Redaktion
- Crowd funding (เดิม) ขึ้นอยู่กับคนกลุ่มเล็กๆ จำกัด ระบบธนาคารปกติ ระบบประกัน ตลาดหุ้น การกุลศลต่างๆ CrowdFunding (ใหม่) - คล้ายๆเดิม ต่างกันที่มีอินเตอร์เน็ตมาช่วย ทำให้จำนวนคนมากขึ้น จึงเป็นใครก็ได้ไม่ระบุ http://www.forbes.com/sites/jimblasingame/2014/08/01/crowd-funding-is-not-new-but-crowdfunding-is/
- The entrepreneur pitches idea to the platform (1). The platform does some screening of the proposal to make sure it lives up to its criteria (2) and, if approved, the pitch is launched on its own campaign page within the platform (3).
- *There are two main models. With ‘all or nothing’ the project only gets the money pledged if they reach their target on time. The ‘keep it all’ model lets the project keep any money pledged by the deadline, even if the target is not reached.
- 5 PROJECT DEVELOPMENT The microsite stays live beyond the financing period, becoming a forum for the entrepreneur to communicate with funders on project development and progress
- http://www.gofundme.com/ https://www.kickstarter.com/ https://www.indiegogo.com/ https://www.patreon.com/ http://teespring.com/ http://www.youcaring.com/ https://www.crowdrise.com http://www.donorschoose.org/ http://www.giveforward.com/ http://dreamdriveproject.com http://taejai.com http://www.dreamaker.cf/ http://afterword.co/ https://www.sinwattana.com http://crowdemy.org http://radomtoon.com/ http://www.perdmuak.com/
- $16,614 - 548K