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Trekking Through The Green Maze

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Information related to greenwashing and claims that products are green, sustainable, and environmentally friendly

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Trekking Through the Green Maze November 5, 2009 Stan Millan, LEED ® AP Sarah Brehm Jones Walker Green Law & Sustainability Team © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Quiz ,[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Introduction ,[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Greenwashing ,[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Five Types of Greenwashing ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Greenwashing Charges ,[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FTC Green Guides: Overview ,[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FTC Green Guides: TIP ONE ,[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FTC Green Guides: TIP TWO ,[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FTC Green Guides: TIP THREE ,[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FTC Green Guides: TIP FOUR ,[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FTC Green Guides: TIP FIVE ,[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FTC Green Guides: TIP SIX ,[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. *Chlorofluorocarbons are refrigerants which are greenhouse gases or upper stratospheric ozone eaters
FTC Green Guides: Status ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FTC Green Guides: Enforcement History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FTC Green Guides: Recent Enforcement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Greenwashing: Your Legal Rights ,[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green is What or What Not?: Opportunities ,[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
[object Object],Green is What or What Not?: Opportunities © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
Green is What or What Not?: Challenges ,[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
Green is What or What Not?: Challenges ,[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
Green is What or What Not?: Challenges ,[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
Green is What or What Not?: Challenges ,[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
Green is What or What Not?: Skepticism ,[object Object],A “check all that apply” methodology was used in 2008 © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
Green is What or What Not?: Skepticism ,[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
Green is What or What Not?: Skepticism ,[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
Green is What or What Not?: Skepticism ,[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
ISO 14021-1999: Overview ,[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
ISO 14021-1999: Commonly Misused Claims ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Environmental Claim Types ,[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Environmental Claim Types: Chart Source: ISO 14021-1999 © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Environmental Claim Types: Chart © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: ISO 14021-1999
UL Environment: Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
UL Environment: The Case for Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
UL Environment: Standard Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green Seal Product Certification: Overview ,[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Green Seal Product Certification: Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green Seal Product Certification: Procedure ,[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green Seal Product Certification: Standards Here’s What’s Green Source: US Green Building Council © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green Label Program: Overview ,[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green Label Program: Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
MERV*: Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],Here’s What’s Green *Minimum Efficiency Reporting Value **American Society of Heating, Refrigerating, and Air-Conditioning Engineers © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
MERV: Explanation of Ratings ,[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
ACEEE Green Guide: Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
ACEEE Green Guide: Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FSC: Overview ,[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FSC: Forest Landowners & Managers ,[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FSC: Manufacturers ,[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
FSC: Example Notice to Suppliers Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green-E Energy: Overview ,[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green-E Energy: Types of Energy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green-E Energy: Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
EnergyStar: Overview ,[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
EnergyStar: Appliances & Electronics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
EnergyStar: Dishwasher Example ,[object Object],[object Object],Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green-Label Roadmap ,[object Object],Here’s What’s Green ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Wall Street Journal Research © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Procurement: Sample Specifications © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Procurement ,[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Conclusion ,[object Object],[object Object],[object Object],[object Object],© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Question & Answer Session © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Contact Information Stanley A. Millan Special Counsel, Jones Walker 201 St. Charles Avenue New Orleans, LA 70170-5100 504.582.8328 tel 504.589.8328 fax [email_address] Sarah S. Brehm Associate, Jones Walker 8555 United Plaza Boulevard Baton Rouge, LA 70809 225.248.2142 tel 225.248.3142 fax [email_address]

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Trekking Through The Green Maze

  • 1. Trekking Through the Green Maze November 5, 2009 Stan Millan, LEED ® AP Sarah Brehm Jones Walker Green Law & Sustainability Team © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
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  • 32. Environmental Claim Types: Chart Source: ISO 14021-1999 © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  • 33. Environmental Claim Types: Chart © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: ISO 14021-1999
  • 34.
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  • 40. Green Seal Product Certification: Standards Here’s What’s Green Source: US Green Building Council © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
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  • 50. FSC: Example Notice to Suppliers Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
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  • 58. Procurement: Sample Specifications © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  • 59.
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  • 61. Question & Answer Session © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  • 62. Contact Information Stanley A. Millan Special Counsel, Jones Walker 201 St. Charles Avenue New Orleans, LA 70170-5100 504.582.8328 tel 504.589.8328 fax [email_address] Sarah S. Brehm Associate, Jones Walker 8555 United Plaza Boulevard Baton Rouge, LA 70809 225.248.2142 tel 225.248.3142 fax [email_address]