Presentation by MAK at ITEX CAIRO 2019, the leading digital textile printing in Egypt

1. REINVENTING POSIBILITIES
IN DIGITAL TEXTILE PRINTING
MOATAZ ABDELHADY

4. GLOBAL DEVELOPMENT

5. Printing
Techniques
Europe Asia North South Oceania Africa Middle Global
America America East

6. Printing
speeds
Digital Textile Output Volumes by
Printer Segment
85% of installed
printers globally

7. Regional
Activity

8. Where is the market headed

9. hp

15. Already the third generation of
Latex inks
6 Colors

16. What are Hp Latex ink made of ?

17. Plus… Hp Latex Optimizer

18. Hp Latex Optimizer
 Preparing media surface
 Locks pigment in place

19. What is the printing process?

20. Latex optimizer has positive charge

21. Latex optimizer is fired first on media

22. Latex optimizer spreads widely on media

23. Latex inks are fired on top of Latex Optimizer

24. Pigment gets locked by Latex optimizer

25. The print passes to drying and curing zone.

26. Latex form an encapsulating film

27. Thin, transparent, flexible and waterproof
latex film
Anti-scratch agent
protects the pigment

28. So what are the benefits of the Latex inks

29. Vivid wide color gamut
o Wide color gamut colors that
pop, campaigns that grab your
attention
o 6 colors and 1200 dpi resolution
fine details, smooth transitions
o Excellent yellows, greens, blues,
purples
o Excellent black optical density

30. Effect on Environment

31. High quality indoor and outdoor economical
applications

34. Have it been tested...?

35. How dry rubbing is
tested?
 Applying a downward force of 9±0.2
Newtons, at a rate of one cycle per
second.
 20 times back and forth in a straight line
 Bleached cotton rubbing cloth

36. Dry rubbing resistance test
Well
treated
fabrics

37. Why is dry rubbing test important…

38. Washability

39. Wash-ability is achieved by coating and heat
calendar

40. Fixed and washed 5 times
Original print Fixed and washed Unfixed and washed

41. Thank You

Questions Please !