This document outlines how to pitch a startup idea in 6 minutes using a 6x6x66 slide deck format. It recommends introducing the idea, stating the problem, and proposing the solution. Key aspects to cover include the target market, value proposition, marketing strategy, monetization plan, and team. The goal is to explain the idea simply and directly address how it solves customer needs better than existing options.

1. Startup Idea Pitch

2. I am Arvind Subramaniam
I am here to show you how to pitch a startup idea !
Hello!

3. Golden rule of
Pitching
To Minimize “Death by Powerpoint”

4. 6x6x66 Minutes
6 Words per line
6 lines per slide

5. Anatomy of a Pitch
Deck
How to layout your pitch deck

6. Laying out your pitch deck
◉ Idea introduction
◉ Problem Statement
◉ Solution
◉ Target Market
◉ Value proposition
◉ Marketing
◉ Monetization
◉ Team

7. Idea Introduction
X for Y
1

8. “
If you cant explain it simply, you
have not understood it well
enough !

9. Problem Statement
Your solution is not my problem !
2

10. “
For customer ______, Needs to______,
Because ______ .

11. Solution
How might i…
3

12. “
In order to ______, we will______,
Which will ______ .

13. Target Audience
Your Customer who pays .
4

14. Identifying Target Audience
◉ Be as specific as possible.
◉ Must be large enough to make sense
◉ Identify who is NOT your TA
◉ Segment bases on Variety

15. Value proposition
Unfair Advantage
5

16. What value does it add to the
customer
◉ Can I make his work faster ?
◉ Can I make his output better ?
◉ Can I make it cheaper ?

17. Marketing
Go to Market
6

18. Where will the customer buy
your product?
Direct
Retail model, Online
model , Stockist &
Distributor network.
Partnerships
Strategic
partnerships, Cross
selling, Affiliate .
Referal
Word of mouth,
Niche & Lifestyle
products.

19. Monetization
Where is the money ?
7

20. Customers
How many customers need
to pay for your
product/service to make
your business viable?
How much…
Money
What is the money you will
make from each paying
customer over what period
of time ?

21. Team
Show us the stars !
8

22. The Dude
Why are each one of you capable of
excelling in your choosen role in the
business ? Your credentials and
more…

23. Any questions ?
Thanks!