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Scotty Morrison Salesforce.com New HIre TED Talk: Behind the Brand
1.
Behind the Brand. Scotty
Morrison Director, Talent Development February, 2014
2.
Global Finance and
Strategy A brand is personal.
3.
Global Finance and
Strategy
4.
Global Finance and
Strategy
5.
6.
7.
Global Finance and
Strategy A brand is a promise.
8.
Global Finance and
Strategy
9.
Global Finance and
Strategy
10.
Global Finance and
Strategy
11.
Global Finance and
Strategy A brand is about personality.
12.
Global Finance and
Strategy
13.
Global Finance and
Strategy
14.
Global Finance and
Strategy A brand is about likeability.
15.
Global Finance and
Strategy
16.
Global Finance and
Strategy
17.
Global Finance and
Strategy
18.
Global Finance and
Strategy A brand is an experience.
19.
Global Finance and
Strategy
20.
Global Finance and
Strategy
21.
Global Finance and
Strategy
22.
Global Finance and
Strategy
23.
Global Finance and
Strategy
24.
Global Finance and
Strategy We don’t own our brand. Our customers do.
25.
Global Finance and
Strategy
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