Beat The Headlines. Be The Expert.

Beat the Headlines. Be the Local Market Expert .

Who’s with you today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Just For Attendees ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Only 3 Questions Consumers Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When they ask, “How’s the market?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Principles & Technique: “Let Me Show You What I Mean” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data ≠ Headlines Scottsdale held up through the Spring but falling this Summer. (Jumbo mortgages…) Phoenix has been down – but picked up this Spring.

How and When to Use Market Data (Hint: Everywhere) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Bringing ‘em in the boat…” – Website Strategies for Lead Development “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media

Great Web Site Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Than Just a Price Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding Buyer & Seller “Competition” (Inventory Trends: Davis, CA) Never assume that your clients know the trends.

Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days

Trends: New Listings & Exits Prices of New Listings (black) trending lower & below the Median (orange) And the good deals are disappearing! (green)

Mean vs. Median Days-on-Market Median DOM is trending opposite of Mean DOM  Higher turnover with newly listed homes

Market Analysis by Price Level (“Quartile”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Days-on-Market by “Quartile” DoM in most expensive price segment (black line) compared to middle & lower price segments

Market Activity by “Quartile”: Market Action Index The bottom 50% of the market has the most activity – Implications for both Sellers AND Buyers?

Characteristics per Quartile (Danville, CA) Less activity at top of the market – higher DOM, fewer new listings & exits

Key Takeaways: ,[object Object],[object Object],[object Object]

Contact Us for a Website Session! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Beat The Headlines. Be The Expert.

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Beat The Headlines. Be The Expert.

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