Originally presented January 8th and 9th, 2013, for the Arizona Technology Council. Scott Salkin, CEO and Founder of IDS Technology Marketing, a business-to-business (B2B) marketing and lead generation firm headquartered in Scottsdale, Arizona, highlights the top six myths in B2B marketing...plus a special "Bonus Myth". Topics include social media, B2B branding, lead generation, B2B telemarketing and outsourced inside sales, direct mail and print, sales enablement, marketing and sales alignment strategies, and marketing automation.

2. A QUICK INTRODUCTION
Scott Salkin
CEO & Founder
IDS Technology Marketing
IDS Technology Marketing
Dedicated to helping high-tech
companies grow.
www.idstm.com

19. MYTH 6: STRATEGY

27. QUESTIONS?
Scott Salkin
CEO & Founder
IDS Technology Marketing
ssalkin@idstm.com
@scottsalkin
LinkedIn.com/in/scottsalkin
480.685.5472
www.idstm.com