You wont believe these natural hair products! O'right Hair Tonics are great to use during the day to maintain your hair style. Decompose sweat, Instantly eliminate scalp itching, Accelerate Hair Growth, Increase Moisture Retention, and much more! And its organic!
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The Green Opportunity from Me to We: Outline
1.
2. Outline
The Green Opportunity from Me to We
2011 O’right Supreme Green Design
― Low CO2∣Fashion∣Innovation
Beyond Leadership
― Innovative Leading Indicator ∣Perfect Commodity Value
Green Business Creates New Value
4. Global Warming & Eco-Awareness
Increasing more views on ”We (Earth & Me)”
5. According to the research conducted by The Roper
Organization :
More than 56% of consumers are willing to make efforts on
environment protection when making purchases.
Many consumers may not belong to LOHAS who have a
high level of eco-awareness
However, they are all willing to pay more money to adopt
eco-brands or green products.
6. The idea of commodity has changed.
In the past, consumers disposed after
they had used.
Now, back to the eco-value chain of
Brand Development and Design
8. Newton’s Eco-Friendly Sneakers &Packaging
Made of 100% Eco-materials and non-printed packaging design.
Also expressed reducing the re-manufacturing process
and the features of 100% recyclable & perfect fitness.
9. One Day Paper Waste Design by Jens Praet
The paper you waste a day can make a piece of furniture !
10. A tissue box developed by WWF (World Wide Fund for Nature )
A simple reminder of conserving paper!
11. The design of the greenest business card ,
Just stamp it on the recycled paper!
13. 2011 Low CO2 & Eco-Design
O’right New Hair Tonic
Newly Launch
14. Low CO2 ─ The low CO2 design, from bottle 、
outer packing to consumer.
80% recycled glass 100% recycled paper
Product Package
15. Recycled Glass
Recycle
The greenest bottle
100% recyclable & reusable
80% recycled glass
Made of 80% recycled glass
Utilize the green materials , with a
natural matted finish
Product
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17. Eco Friendly Box
The simplest & safest packaging
and
100% recyclable &reusable.
100% recycled paper
Made of 100% recycled paper & non-printed
Seal printed with Soy Ink
Package Embedded design provides well-protection
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18. Recycled Paper present Eco-Fashion
-75% air pollution -60% water usage
-35% water pollution -40% energy consumption
20. Low CO2 → Reusable → Recyclable!
Reuse as a Trash Can
Reuse as a Pen Holder
Reuse as a Plant Pot
21. Fashion ─ Ivory wood cap shows a sense of firm and
superior quality.
100% | Ivory wood cap |
Rubber wood also known as "ivory wood“.
Cap with carved ivory wood, delicate materials, tender texture with firm feel.
The simple line with elegant wood color, embellishes its artless beauty.
The effects of thermal expansion contraction may occurred
on ivory wood due to temperature or humidity.
22. | Simple Line
| Delicate Materials
| Elegant Wood Color
| Ivory Wood Cap
24. O’right ,the 1st company, not only
makes successful development in hair tonic
according to different symptoms of male &
female hair loss
but also continuous innovation.
25. INNOVATION ─ The leading brand of hair tonic
Innovative leading indicator.
Insists in Eco-Value.
ECOCERT Organic Extract.
The 1st bottle indicates natural
ingredients of 96% on its outer box.
28. 商品優勢
For Female , what makes a satisfactory Hair Tonic?
Efficiently decompose the smell of
sweat.
Instantly eliminate scalp itching.
Accelerate hair growth.
Effectively moisturize the scalp.
Anti-aging on hair follicle , reduce hair
loss.
Decrease dandruff.
A pleasant scent. 28
30. 商品優勢
For Male , what makes a satisfactory Hair
Tonic?
Restrain the formation of hair follicle
killer, DHT ﹝Dihydrotestosterone﹞.
Instantly eliminate scalp itching.
Accelerate hair growth.
Effectively moisture the scalp.
Anti-aging on hair follicle , reduce hair
loss.
Decrease dandruff.
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31. 一次滿足
Satisfy your needs with 4 features
O’right Hair Tonic takes good care of hair follicle
Anti-bacteria
Activating
Cleansing
Moisturizing
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32. 養髮液系列商品比較
Comparison with Hair Tonic Series
Product
Female Male Female Male
ECOCERT organic
Ginger Root extract
Feature Goji Berry extract
Double Concentrate
Natural Ingredients Natural Ingredients
Double Concentrate
Scent Light & Elegant Light & Elegant Rich & Pleasant Rich & Pleasant
Box Eco-Material Eco-Material Traditional Traditional
Design Low CO2/luxury Low CO2/luxury Simple/elegant Simple/elegant
Volume 50ml 50ml 100ml 100ml
Usage 2 months 2 months 4 months 4 months
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Price USD90 USD90 USD66 USD66
33. 系列商品區隔
Comparison with Hair Tonic Series
NEW
Double Concentrate Natural
Ingredients
ECOCERT Organic Natural Ingredients
Ingredients without certificate
Chemical
Hair Tonic with ECOCERT ingredients is your prime choice! 33
34. 目標族群描述
Target Consumer Description:
According to the A.C. Nielsen Co.
The consumers at top of the pyramid prefer light and elegant scents.
O’right Hair Tonic For Her
(Organic Goji Berry Concentrate)
O’right Hair Tonic For Him
(Ginger Root Concentrate)
Fulfill the needs of high consumption power consumers.
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36. Opportunity1 ─ O’right Best Selling & Premium Product
NEW!
Hot deal for over 8 years Lead the market trend to low CO2
Sold more than 1,000,000 bottles ! design & Launched the greener
product to fulfill the needs of
consumers at pyramid top!
38. Opportunity 3 ─ Solid Reputation creates best sales!
【 O’right R&D Center 】
According to test reports from 500 testers , more than 94% are
satisfied with the results of 「 O’right Hair Tonic 」
after 3 months use.
Male
Female
94% 89%
99% are satisfied are satisfied
with the results with the results
39. Opportunity 4 ─ Hair volume increase makes people look
younger and confident!
According to research , the symptoms of
female hair loss can be cured effectively!
The majority of male hair loss symptoms belong
to androgenetic alopecia or Seborrheic
alopecia.
The earlier you start caring it, the better results
you get!
40. Opportunity 5 ─ Solve Customer’s problem,
perform professional!
Not only hair styles , but customer’s scalp!
Hair Salons have the responsibility to take good care of
both customer’s scalp and hair health.
41. Opportunity 6 ─ Leading Brand of Green Hair Care,
Provides Sustainable Values!
O’right leads green salons!
Innovative green product &
sustainable design concept.
Let customers see the new value of green & WE !