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Developing a mobile application
11th March 2013
OBJECTIVE
To Understand What And Who Is Involved
In Developing An App
INTRODUCTION
• We develop mobile phone applications and digital solutions
• 15 years market experience
• Delivered over 57 mobile projects
• Denmark, Greece, Australia, America, Jamaica
• Games, Augmented Reality, Global Insurance providers, UK
corporations, Charities, well known brands.
INTRODUCTION
• Very Important
• Enjoy what you do
• Success will follow
• Requires a lot of hard work
How many apps are
there available on
the Apple app store?
775,000
EXERCISE 1 – NAME THE APP LOGO
1 32
6
5
87
4
9 10
Exercise 2
What do you think makes a good app?
DEVELOPING A MOBILE APP
• Many things to consider
• With lots of people involved
• All doing different things at the same time…
• …and a customer expecting a great product at the end!
Commercial person
Project Manager
Graphic Designer’s
User Experience Designer’s
QA Tester’s
Developers
Customer
4 months 3rd party
TYPICAL DEVELOPMENT PROCESS
Avoid the battle!
• Communication is very important
• Set the customer expectations early. So….
• …tell them what they are going to get
• …when they will get it
• …how they will get it
• …when we will charge them for it!
A FEW QUESTIONS TO CONSIDER
Objective? Platform?
Live date?
Budget?
PR? Testing?
And
many, many
more…
Exercise 3 - CUSTOMER BRIEF
• Based on what we have discussed so far
• Come up with ideas for the app
• Once discussed, stand-up and provide an quick overview
• Why is the idea good?
PLENARY
1. What makes a good app?
2. Developing an app takes a process led approach
3. Developing an app is conducted with many people
4. You need to ask a lot of questions, early
5. The customer is at the centre of the process
That’s the end of the
presentation. Thanks
for your time!
FINISH
Further Reading
For a further insight into the day, please visit out blog which can be found here: -
http://www.integratedchange.net/young-innovators-the-next-generation-of-
mobile-users

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Mobile Development: A presentation to Year 10/11 children

  • 1. Developing a mobile application 11th March 2013
  • 2.
  • 3. OBJECTIVE To Understand What And Who Is Involved In Developing An App
  • 4. INTRODUCTION • We develop mobile phone applications and digital solutions • 15 years market experience • Delivered over 57 mobile projects • Denmark, Greece, Australia, America, Jamaica • Games, Augmented Reality, Global Insurance providers, UK corporations, Charities, well known brands.
  • 5. INTRODUCTION • Very Important • Enjoy what you do • Success will follow • Requires a lot of hard work
  • 6. How many apps are there available on the Apple app store? 775,000
  • 7. EXERCISE 1 – NAME THE APP LOGO 1 32 6 5 87 4 9 10
  • 8. Exercise 2 What do you think makes a good app?
  • 9. DEVELOPING A MOBILE APP • Many things to consider • With lots of people involved • All doing different things at the same time… • …and a customer expecting a great product at the end! Commercial person Project Manager Graphic Designer’s User Experience Designer’s QA Tester’s Developers Customer 4 months 3rd party
  • 11. Avoid the battle! • Communication is very important • Set the customer expectations early. So…. • …tell them what they are going to get • …when they will get it • …how they will get it • …when we will charge them for it!
  • 12. A FEW QUESTIONS TO CONSIDER Objective? Platform? Live date? Budget? PR? Testing? And many, many more…
  • 13. Exercise 3 - CUSTOMER BRIEF • Based on what we have discussed so far • Come up with ideas for the app • Once discussed, stand-up and provide an quick overview • Why is the idea good?
  • 14. PLENARY 1. What makes a good app? 2. Developing an app takes a process led approach 3. Developing an app is conducted with many people 4. You need to ask a lot of questions, early 5. The customer is at the centre of the process
  • 15. That’s the end of the presentation. Thanks for your time! FINISH
  • 16. Further Reading For a further insight into the day, please visit out blog which can be found here: - http://www.integratedchange.net/young-innovators-the-next-generation-of- mobile-users

Hinweis der Redaktion

  1. Run my own company, one of the best things I have ever done. Went to school, went to college, went to University, Studied further at Open University and got lots of market experience.Still learning now!
  2. 40 billions apps downloaded; 20 billion last year!On average, 23 apps are installed on a phone, 9 get used everyday, 6 of them are paid.
  3. In your pairs, think about what makes a good app.Once you have done this, discuss this with your table and write down some of the points on the post-it notes and bring it to the front.
  4. Not an easy process
  5. Sometimes an app is not needed.Complex procedure
  6. Remember to refer refer to the brief. I’ve put some pointers at the bottom…
  7. Hand-outs