This was a presentation we conducted to a group of 30 secondary school students and their teachers. The objective was to highlight what is involved when developing a mobile application. We created a dummy customer brief and two other exercises during the presentation.
4. INTRODUCTION
• We develop mobile phone applications and digital solutions
• 15 years market experience
• Delivered over 57 mobile projects
• Denmark, Greece, Australia, America, Jamaica
• Games, Augmented Reality, Global Insurance providers, UK
corporations, Charities, well known brands.
9. DEVELOPING A MOBILE APP
• Many things to consider
• With lots of people involved
• All doing different things at the same time…
• …and a customer expecting a great product at the end!
Commercial person
Project Manager
Graphic Designer’s
User Experience Designer’s
QA Tester’s
Developers
Customer
4 months 3rd party
11. Avoid the battle!
• Communication is very important
• Set the customer expectations early. So….
• …tell them what they are going to get
• …when they will get it
• …how they will get it
• …when we will charge them for it!
12. A FEW QUESTIONS TO CONSIDER
Objective? Platform?
Live date?
Budget?
PR? Testing?
And
many, many
more…
13. Exercise 3 - CUSTOMER BRIEF
• Based on what we have discussed so far
• Come up with ideas for the app
• Once discussed, stand-up and provide an quick overview
• Why is the idea good?
14. PLENARY
1. What makes a good app?
2. Developing an app takes a process led approach
3. Developing an app is conducted with many people
4. You need to ask a lot of questions, early
5. The customer is at the centre of the process
15. That’s the end of the
presentation. Thanks
for your time!
FINISH
16. Further Reading
For a further insight into the day, please visit out blog which can be found here: -
http://www.integratedchange.net/young-innovators-the-next-generation-of-
mobile-users
Hinweis der Redaktion
Run my own company, one of the best things I have ever done. Went to school, went to college, went to University, Studied further at Open University and got lots of market experience.Still learning now!
40 billions apps downloaded; 20 billion last year!On average, 23 apps are installed on a phone, 9 get used everyday, 6 of them are paid.
In your pairs, think about what makes a good app.Once you have done this, discuss this with your table and write down some of the points on the post-it notes and bring it to the front.
Not an easy process
Sometimes an app is not needed.Complex procedure
Remember to refer refer to the brief. I’ve put some pointers at the bottom…