How to Plan, Create, Measure and Market Using QR Codes - presented on June 29, 2011 in conjunction with B2B agency Sonnhalter

1. How to Plan, Create, Measure and Market Using QR Codes

2. The UPC Code The UPC Code was used initially in a retail setting in 1974.

3. The QR Code QR codes were developed in the mid-90’s by Denso-Wave, a division of Toyota.

4. The increase in QR code scanning from June 2010 to December 2010 Source: Mobio Identity Systems 1200%

5. The percentage of Americans who remember seeing a QR Code Source: Austin & Williams 52%

6. The percentage of Americans who have scanned a QR Code Source: Austin & Williams 28%

7. The percentage of people who have scanned a QR code and scanned again. Source: Mobio Identity Systems 60%

8. Code vs. Code Today, there are many competing 2D barcode systems. While QR is quickly gaining in popularity, other companies continue to promote their own systems. QR Code ScanLife EZ Code Microsoft Tag DataMatrix

10. Simplify consumers engagement

11. Give a high-tech feel to publications

13. Quantum Data backup and preservation is a big business today. Quantum Corporation combined a traditional materials rack with QR codes to cut down on paper and digitally engage their tradeshow audience Source: the social metrics

14. Southwire An innovator in the electrical cabling industry, Southwire used a QR-enabled print ad to introduce the new MCAP product line.

15. Downtown Cleveland Alliance QR codes in ads and billboards give visitors and residents mobile access to news, offers and connections—so they can get moving .

16. SnowDogg QR Codes enable prospects to hear from an actual user on why he thinks Snowdogg is a better product.

18. Does the consumer have a smart phone?

20. Mobile friendly (don’t link to your desktop site)

21. Related to the ad (don’t link to your home page)

23. Step 4: Deploy and Measure Now that you’ve created a code, add it to your printed materials. Thoroughly test your code in print on multiple phones/platforms before your release it to consumers Be sure to monitor performance through web analytics, URL shortener, QR tracking software

24. What’s Next? Moving consumers from print to digital will continue to be an important part of marketing for years to come. Other technologies that can make this transition possible are SMS (text messaging) and the emerging NFC chips (Near Field Communications).

25. ‘Modding’ Your QR Code To take your QR code beyond the standard grid layout, you can modify up to 30% of the image to create a custom look for your QR Code

26. Louis Vuitton Japan Japanese agency SET developed this QR code for a project between Louis Vuitton and Takashi Murakami.

27. Macy’s This QR code was developed as part of Macy’s Backstage Pass program providing customers with tips and advice through a mobile website.

28. Questions?

29. For more information, contact: Scott Chapin schapin@digiknow.com 216 325 1981 John Sonnhalter jsonnhalter@sonnhalter.com (440)234-1812 ext 121 Get a QR reader at GetQR.net