Dallas Bar Association Digital Boot Camp
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This document provides an overview of digital music distribution and revenue streams. It discusses the roles of labels, artists, composers and publishers in digital music. It also outlines the major digital stores like iTunes and Spotify and the types of downloads and streams available. Finally, it recommends tools for artists and labels to utilize like Excel and music business books and lists contact information for a music digital marketing company.
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Dallas Bar Association Digital Boot Camp
- 1. DIGITAL BOOT CAMP Dallas Bar Association Sports & Entertainment Section
- 2. Distribution Process Direct Marke+ng (op+onal) Label/Ar+st Ac+vi+es
- 3. WHO ARE YOU? LABEL ARTIST COMPOSER PUBLISHER
- 4. WHO ARE YOU? LABEL ARTIST COMPOSER PUBLISHER
- 5. WHO ARE YOU? LABEL ARTIST COMPOSER PUBLISHER
- 6. How Many Digital Stores? iTunes Amazon Spo+fy YT Google Rhaps Pandora LastFM Rdio Deezer
- 9. Digital Revenue Streams ! DOWNLOADS – Permanent – Tethered – Variable Price – Premium – Upgrade – Dual – Ringtone ! STREAMS – Previews – Full Length – Free – Ad-‐Supported – Subscrip9on – Cloud – Radio
- 10. Digital Revenue Streams ! DOWNLOADS Type Permanent Tethered Variable Price Premium Upgrade Dual Ringtone Price Range $0.50 -‐ $1.50/tk $0.001 -‐ $0.01/tk $0.10 -‐ $0.45/tk $1.25 -‐ $2.50/tk $0.25 -‐ $0.50/tk $0.79 -‐ $2.50/tk $0.00 -‐ $3.50/tk
- 11. Digital Revenue Streams ! STREAMS Price Range: $0.00000 -‐ $0.010000 Spo9fy (per stream): Ad: ~$0.0010 -‐ $0.0050 Subscrip9on: ~$0.0075 Premium: ~$0.010 Youtube (per view): $0.0001 -‐ $0.01 Pandora (per stream): $0.0011
- 12. Recommended Toolkit ! Recommended Toolkit: ! MS Excel (2007 or newer) [1,048,576 rows vs. 65,356) ! Dummies Guide to MS Excel ! Good Music Business Book ! “Music Publishing – The Complete Guide” (Steve Winogradsky) ! “All You Need To Know About The Music Business” (Donald Passman) ! ! ! ! ! ! ! File Transfer Program or Service Youtube/Facebook/Twi[er Channel Name Large Email Inbox Billboard.biz (and print version) Music Blogs (e.g., Digital Music News, Hypebot, etc.) Paypal Account Constant Contact or other Newsle[er Program
- 13. A CLOSER LOOK BFM Digital hUp://www.bfmdigital.com BFM Jazz hUp://www.bfmjazz.com RSS PR Feed hUp://www.prweb.com/rss2g/256934.xml BFM Ar+st Blog hUp://www.thehookblog.com Steven Corn’s Blog hUp://bigfishmedia.typepad.com/ Twi[er hUps://twiUer.com/bfmdigital Facebook hUps://www.facebook.com/bfmdigital SlideShare hUp://www.slideshare.net/scorn100
- 14. REACH US Steven Corn C E O & C O -‐ F O U N D E R scorn@bfmdigital.com 12650 Riverside Drive #203 Valley Village, CA 91607 (818) 762-‐0191 (818) 475-‐5357 fax