2. Mini Elevator Pitch
We are developing a cootie catcher app
to help children ripen their relationships and
social skills
3. It is for children with poor social skills. It can be used
all the time (except in school). It is on an electronic
device and we are making it because it stops people
becoming antisocial.
4. Young children are becoming more deprived from the outside
world due to obsession of “screening”.
This app will help people to interact with their friends and vitally
improve their social skills while still using their beloved tablet or
phone.
5. User profiles
We made a survey and from it, found that there was positive
feedback from the people of our target age group - 10 year olds and
below. Also, girls seemed to have a higher interest in this app and
were more enthusiastic about the idea of a free cootie catcher app
they can have on their device.
6. What core question are you addressing?
How can we help children to interact more with
each other?
How are we going to improve the social side of a
child's life as it is the most important part of
their character?
7. Key insight statement(s)
We are drawing children away from isolation in
later life due to poor social skills that they never
learnt in childhood. This app will help the children
of now become the adults that the future needs for
a good, well-rounded society.
13. Business Case & Customer pledges
We believe that it will be parents who would buy
this app for their children because it is compulsory
they have good social skills for the future in order
to set them up for their life ahead.
14. Feasibility
Data & technical
We have learnt that other apps of this type cost money and
one of the problems that we foresee is that our app may cost
money if it were put into production. We will try our upmost
to not have a high-cost app that will put people off our app.
15. Marketing Strategy
The strategies we used were…
• We enabled you to make your own type of
catcher which is not in any other cootie
catcher app.
• Its features are easy to understand.
• It is going to be free!!
16. Anything else you wanted to
share
We created a video tutorial on
how to make your own cootie
catcher in real life so it will not
just be an online app but can also
give the opportunity of being an
app that gives children more
enjoyment without their tablet
as well as with it.
Hinweis der Redaktion
Use your key insights statements from your findings during Scoping to provide evidence that your app is solving a genuine problem in a different way for users.
Examples:
Buzzer Buddiez: you wake up to hit snooze/ switch off the alarm, but don’t get up. Friends and family i.e. social pressure can help to push you to actually get out of bed.
Transit: parent- teacher conferences are not open-ended conversations. You can map the key areas of negative feedback around attendance, behaviour, results etc. to bridge the conversation between parents and teachers.
Oyster on the Go: Oyster travel data can already be accessed online, the key trick is to make it easily accessible on the go.
Cattle Manager: You can keep a simple record of your actions on your phone
Summarise what you have learnt about data, content and technical feasibility.
This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.
